Share
Embed
Transcript
38 slides
-
15% 48% 17% 14% 6% 2͋ͳͨࣾձ՝ͷղܾʹؔ৺͕͋Γ·͔͢ʁ 0% 10% 20% 30%
40% 50% 60% 70% 80% 90% 100% 20 30 30 40 40 50 50 60 60 20 30 30 40 40 50 50 60 60 -
18% 48% 11% 17% 6% 2αʔϏεΛݕ౼͢Δ্Ͱɺاۀͷߟ͑ํ࢟ͲͷఔॏཁͰ͔͢ʁ 0% 10% 20% 30%
40% 50% 60% 70% 80% 90% 100% 20 30 30 40 40 50 50 60 60 20 30 30 40 40 50 50 60 60 -
0 100 200 300 400 500 600 0% 10% 20%
30% 40% 50% 60% 70% 80% 90% 100% 2͋ͳͨࣾձ՝ͷղܾʹؔ৺͕͋Γ· ͔͢ʁ 2αʔϏεΛݕ౼͢Δ্Ͱɺا ۀͷߟ͑ํ࢟ͲͷఔॏཁͰ͔͢ʁ ࣾձ՝ʹؔ৺͕ߴ͍΄Ͳɺ બఆ࣌ʹاۀͷߟ͑ํ͕࢟ॏཁͩͱݴ͍ͬͯΔɻ -
2ࣾձ՝ͷղܾʹੵۃతʹऔΓΜͰ͍ΔاۀϒϥϯυͷΛߪೖ͍ͨ͠ͱࢥ͍·͔͢ʁ 0% 10% 20% 30% 40% 50% 60% 70% 80%
90% 100% 20 30 30 40 40 50 50 60 60 20 30 30 40 40 50 50 60 60 13% 51% 26% 10% -
18% 9% 24% 27% ( ) 0% 22% 0% 2ࣾձ՝ղܾʹίϛοτ͍ͯ͠Δاۀ͔ΒɺαʔϏεΛ
ߪೖ͍ͨ͠ͱࢥΘΕΔཧ༝Λ͓͍͑ͩ͘͞ɻ -
QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔऀͱڞ͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡΛ࣮ݱ͢Δɻ ࣮ࢪ࣌ظɿ݄ ύωϧɿ ໊ʢௐࠪڠྗ6`FZFT%FTJHO*ODIUUQVFZFTEFTJHODPKQDPNQBOZ JOEFYIUNM త
ΞϯέʔτௐࠪʹΑΓԼهΛѲ͢Δ 㾎 ੜ׆ऀͷࣾձ՝ҙࣝ 㾎 ੜ׆ऀͷɾαʔϏεߪೖݕ౼࣌ʹԙ͚Δاۀ࢟ͷॏཁੑ 㾎 ࣾձత՝ղܾʹίϛοτ͍ͯ͠ΔɾαʔϏεͷߪೖঢ়گɺߪೖҙ ௐࠪ֓ཁ ( ) 14% 47% 3% 9% 23% ( ) 4% 47% 49% ( ) 4% 20 30 9% 30 40 17% 40 50 28% 50 60 27% 60 15% 0% ( ) 4% -
QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔऀͱڞ͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡΛ࣮ݱ͢Δɻ CSV Survey 2017ɹSummary w ճऀͷ͕ඇৗʹؔ৺͕͋ΔɺͲͪΒ͔ͱݴ͑ؔ৺͕͋Δͱ͍͑ͯΔ1 w
ճऀͷ͕ɾαʔϏεΛߪೖͷࡍɺاۀͷ͕࢟ॏཁͩͱߟ͍͑ͯΔ1 w ճऀͷ͕ࣾձ՝ղܾʹίϛοτ͍ͯ͠ΔاۀͷɾαʔϏεΛߪೖ͍ͨ͠ͱ͍͑ͯΔ1 w ۙϲ݄Ͱࣾձ՝ʹίϛοτ͍ͯ͠ΔاۀͷαʔϏεΛങͬͨਓͰɺͦͷ͏ͪͷਓʹ ͦͷΛਐΊ͍ͯΔ1 w Ұํۙϲ݄ʹҙ͍͕ࣝͯͨ͠ങΘͳ͔ͬͨਓͰɺͦͷཧ༝ɺʮͦ͏͍͏ʹग़ձΘͳ͔ͬ ͨʯʢʣɺʮͲͷاۀͷ͕औΓΜͰ͍Δ͔͔Βͳ͔ͬͨʯʢʣɺʮछྨ͕ݶΒΕ͍ͯͯ ཉ͍͠ͷ͕ͳ͔ͬͨʯʢʣ1 w ࣾձ՝ղܾʹίϛοτ͍ͯ͠Δاۀͱͯ͠ɺαϯτϦʔʢ໊ʣɺτϤλʢ໊ʣɺύφιχοΫʢ ໊ʣɺΩϦϯʢ໊ʣͳͲ͕͋͛ΒΕͨ1 w ੜ׆ऀ͕Λબఆ͢ΔࡍʹɺࡀɺࡀɺࡀςϨϏࠂͷӨڹྗҎલେ͖͍͕ɺࡀɺ ࡀσδλϧͷൺ͕େ͖͘ͳΓɺ8FCαΠτιʔγϟϧͳͲͰͷίϛϡχέʔγϣϯ͕ॏཁ1 -
10% 14% 18% 26% 32% 14% 32% ( ) 1%
17% 15% 5% 16% 51% 40% 9% 2աڈҎͰɺࣾձ՝ͷղܾʹੵۃతʹऔΓΜͰ ͍ΔاۀϒϥϯυͷΛߪೖ͠·͔ͨ͠ʁ 2ߪೖͨ͠ɾαʔϏεΛਓʹקΊ·͔ͨ͠ʁ 2ҙ͍͕ࣝͯͨ͠ߪೖʹࢸ͍ͬͯͳ͍ཧ༝Λ͓ڭ͍͑ͩ͘͞ɻ -
25% 75% 84 55 22 19 17 16 13 10ਓҎ্໊͕લΛڍ͛ͨاۀ
2ੵۃతʹࣾձ՝ղܾऔΓΜͰ͍ΔاۀΛ͝ଘͰ͔͢ʁ -
152.9 117.7 98.4 122.8 105.7 153.8 184.3 150.5 126.6 145.6
170.7 215.4 250.6 28.9 7.9 38 37.7 37.2 28.6 58.2 8.2 5.4 20 21.2 27.5 30.5 19.9 5 10.7 14.3 18 29.4 42.6 6 6 7.4 20.2 27.9 37 11 7 13.2 15.3 16.4 14.5 17.4 15.4 12.4 8.8 6.8 14.7 11.7 68.1 46.2 103.2 108.9 93.9 68 67.6 49.3 62.8 45.7 46.4 49.8 34.6 20.6 29 30.7 28.1 21.1 15 8.2 28.9 37.3 8 21.8 18.9 9.7 80.3 135.7 128.7 90.9 58.9 39.8 23.2 161.9 187.5 105.9 53.2 45.9 21.1 0 50 100 150 200 250 300 350 400 450 500 શମ உੑ15-19 20 30 40 50 60 ঁੑ15-19 20 30 40 50 60 ςϨϏ ϥδΦ ৽ฉ ࡶࢽ ύιίϯ λϒϨοτ ܞଳɾεϚϗ -
ਓͷਪ ϒϥϯυαΠτ ΦϯϥΠϯʹߘ͞Εͨফඅऀͷҙݟ ฤू͞Εͨهࣄ ςϨϏࠂ εϙϯαʔγοϓ ৽ฉࠂ ࡶࢽࠂ ֎ࠂ ϥδΦࠂ
FNBJM ݕࡧࠂ ΦϯϥΠϯόφʔ ৴པ͢Δࠂ (MPCBM5SVTUJO"EWFSUJTJOH /JFMTFO -
page 1. ΦϯυɾϝσΟΞΛސ٬ͱͷڞ༗Ձʹ 32 Best PracticeɿαϯτϦʔ αϯτϦʔͷίʔϙϨʔτϝοηʔδʮਫ ͱੜ͖Δ4VOUPSZʯͰ͢ɻ ʮαϯτϦʔͱ͍͏اۀͷݯઘͱ͍͑Δਫ Λେʹ͍ͨ͠ɻͦͯ͠ɺਫͷΑ͏ʹ͠ͳ
͔ͳاۀͰ͋Γ͍ͨɻਫͷΑ͏ʹ༂ಈ͠ɺཱ ͪࢭ·ΒͣɺҭͪɺΛଓ͚ΔاۀͰ͋Γ ͍ͨɻʢάϧʔϓاۀཧ೦ΑΓʣͱ͍͏͍ ͕ίʔϙϨʔταΠτશମ͔ΒΘΔɻ 1. ΩʔɾΫϦΤΠςΟϒͱͯ͠ಈըͰૌٻ 2. CSRϖʔδސ٬ʹಡΜͰΒ͑ΔΑ͏ͳ ίϯςϯπʹ্͍͛ͯΔ 3. Ͱ͋Δʮఱવਫʯϖʔδͱͷ࿈ܞ͕ͳ ͞Ε͓ͯΓɺͷՃՁૌٻ͕ͳ͞Ε ͍ͯΔ -
page 1. ΦϯυɾϝσΟΞΛސ٬ͱͷڞ༗Ձʹ 33 ੜ׆ऀʹͱ͔ͬͯΓ͘͢ɺڵ ຯΛҾ͘ϥϕϦϯά άϩʔόϧφϏʹઃஔ ϕϯˍδΣϦʔζ͕ૉࡐίϛϡ χςΟɺڥʹྀͯ͠࡞͍ͬͯ Δ͜ͱΛ5PQͰ͔ͬ͠Γૌٻ
ڞ༗ՁΛ͔ͬ͠Γͱͨ͠ίϯς ϯπͰૌٻ IUUQXXXCFOKFSSZKQ ੜ׆ऀ͕ࣾձ՝ղܾʢ$43ͳͲʣϖʔδʹߦ͚ΔΑ͏ʹ*"ઃܭ͢Δ -
page 34 Best Practice : ANA Social Goods ࣾձతՁ͕ߴ͘ɺྑ͍Λશۭ͕ࣗࣾϚΠϨʔδ ձһ͚ͷίϚʔεͰϚʔέςΟϯάࢧԉΛ͍ͯ͠Δɻ
୯ͳΔํ࢈లͰͳ͘ɺࣾձ՝ʹཱ٭ͨ͠։ ൃΛ͓͜ͳ͍ͬͯΔڞ༗Ձͷߴ͍Λൢച͠ ͍ͯΔɻ ͔ͬ͠Γͱͦͷʹ͋ΔࣾձՁετʔϦʔΛૌٻ͠ɺ ڞײɺڞ༗Λଅਐ͠ɺίϯόʔδϣϯΛߴΊΔ ଞͷҰൠʹൺγΣΞ͕ଟ͘ɺࠂඅΛ͔͚ͣʹιʔ γϟϧͷޱίϛͰ͕͍ͬͯΔ IUUQTTUPSFBOBDPKQQJDLVQTPDJBMHPPET@UPQ 1. ΦϯυɾϝσΟΞΛސ٬ͱͷڞ༗Ձʹ -
page 2. ڞ༗ՁΛιʔγϟϧɺ:PVUVCFɺΩϟϯϖʔϯͰ֦͛Δ 35 $43׆ಈΛސ٬ͷڞײɺڞ༗Λଅਐ͢ΔૉΒ͍͠ಈըʹཱͯͯૌٻ͍ͯ͠Δ Best Practice : ελʔόοΫε YoutubeͰ൴ΒͷCSRతͳ׆ಈΛૌٻɺ15ඦສճͷࢹௌ͕͋Γڞ༗ՁԽ͕ਤΒΕ͍ͯΔ
Last year, Starbucks customers helped us provide full tuition to 6,535 college students, help over 8,000 US veterans and military spouses find work, and helped support over 301,506 ethically sourced farms. There is a lot of good happening out there—thanks to you. ࡢɺελʔόοΫεͷސ٬ɺελʔόοΫεͱͱ ʹ6,535ਓͷେֶੜʹશֹͷतۀྉΛఏڙ͠ɺ8,000 ਓҎ্ͷถࠃͷ܉ؔऀ͕ࣄΛݟ͚ͭΒΕΔΑ͏ࢧ ԉ͠ɺྙཧతʹௐୡ͞Εͨ301,506Ҏ্ͷΛࢧԉ͠ ·ͨ͠ɻ͋ͳͨͷ͓͔͛ͰੈքͰྑ͍͜ͱ͕ͨ͘͞ Μى͍ͬͯ͜·͢ɻ $43׆ಈΛސ٬ͱͱʹ͠ಘͨ׆ಈͱ͍͏Ґஔ͚ͮʹͳ͍ͬͯΔ͕लҳͰɺίϝϯτʹଟ͘ͷڞײ͕ دͤΒΕ͍ͯΔ IUUQTXXXZPVUVCFDPNXBUDI WOL-J/1;M-[6 -
page 2. ڞ༗ՁΛιʔγϟϧɺ:PVUVCFɺΩϟϯϖʔϯͰ֦͛Δ 36 ιʔγϟϧٴͼιʔγϟϧΞυΛ׆༻͠ɺαΠτͷӾཡػձΛ૿͠ɺڞײɾڞ༗Λ͛Δ Best Practice : ΩϦϯɾϗʔϧσΟϯάε CSV׆ಈ
IUUQXXXLJSJODPKQDTWLJ[VOBPOBHBXB (SBQFͱͷλΠΞοϓهࣄ -
page ·ͱΊ • ࣾձ՝ʹؔͯؔ͠৺͕ߴ͍͕૿͍͑ͯΔ • ੜ׆ऀߪങͷࡍʹࣾձ՝ʹίϛοτϝϯτ͍ͯ͠ΔاۀͷΛબͿ ͋Δ • ͔͠͠ͳ͕ΒͲͷ͕ͦ͏͍͏͋ͷ͔͕Θ͔Βͳ͍ঢ়گʹ͋Δ •
اۀͷใςϨϏ͔ΒεϚϗʹҠΓͭͭ͋Γɺएݦஶ • SNSͷൺॏ͕ߴ·ΓɺޱίϛͰͷӨڹ͕େ͖͘ͳ͖͍ͬͯͯΔ • ࣾձ՝ղܾاۀͱͯ͠ͷܦӦඪͰ͋ΓɺϚʔέςΟϯάඪͰ͋Γɺ ސ٬ͱͷڞ༗Ձʹ͖͢ίτͰ͋Δ • ڞ༗Ձʹ͢Δ͜ͱʹΑΓސ٬ͱΤϯήʔδϝϯτ͕ਂ·Γɺੜ֔ސ٬Ձ͕ ߴ·Δ͔ΓͰͳ͘ɺΓ߹͍ͷհੵۃతʹͬͯΒ͑Δ 38