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CSV SURVEY 2017

CSV SURVEY 2017

Research for Japanese Consumer Behavior to Social Issues and purchase intention.

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Engagement1st

April 25, 2017
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  1. CSV Survey 2017

  2. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣮ࢪ࣌ظɿ೥݄ ύωϧ਺ɿ ໊ʢௐࠪڠྗ6`FZFT%FTJHO*ODIUUQVFZFTEFTJHODPKQDPNQBOZ JOEFYIUNM  !

    ! ! ! ! ! ! ! ! ໨త ΞϯέʔτௐࠪʹΑΓԼهΛ೺Ѳ͢Δ 㾎 ੜ׆ऀͷࣾձ՝୊ҙࣝ 㾎 ੜ׆ऀͷ঎඼ɾαʔϏεߪೖݕ౼࣌ʹԙ͚Δاۀ࢟੎ͷॏཁੑ 㾎 ࣾձత՝୊ղܾʹίϛοτ͍ͯ͠Δ঎඼ɾαʔϏεͷߪೖঢ়گɺߪೖҙ޲ ௐࠪ֓ཁ  ( ) 14%  47%  3%   9%   23% ( ) 4%  47%  49% () 4% 20 30 9% 3040  17% 4050  28% 5060  27% 60 15%   0% () 4%
  3. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ CSV Survey 2017ɹSummary w ճ౴ऀͷ͕ඇৗʹؔ৺͕͋ΔɺͲͪΒ͔ͱݴ͑͹ؔ৺͕͋Δͱ౴͍͑ͯΔ1 w

    ճ౴ऀͷ͕঎඼ɾαʔϏεΛߪೖͷࡍɺاۀͷ࢟੎͕ॏཁͩͱߟ͍͑ͯΔ1 w ճ౴ऀͷ͕ࣾձ՝୊ղܾʹίϛοτ͍ͯ͠Δاۀͷ঎඼ɾαʔϏεΛߪೖ͍ͨ͠ͱ౴͍͑ͯΔ1 w ௚ۙϲ݄Ͱࣾձ՝୊ʹίϛοτ͍ͯ͠ΔاۀͷαʔϏεΛങͬͨਓ͸Ͱɺͦͷ͏ͪͷ͸஌ਓʹ ͦͷ঎඼ΛਐΊ͍ͯΔ1 w Ұํ௚ۙϲ݄ʹҙ͍͕ࣝͯͨ͠ങΘͳ͔ͬͨਓ͸Ͱɺͦͷཧ༝͸ɺʮͦ͏͍͏঎඼ʹग़ձΘͳ͔ͬ ͨʯʢʣɺʮͲͷاۀͷ঎඼͕औΓ૊ΜͰ͍Δ͔෼͔Βͳ͔ͬͨʯʢʣɺʮछྨ͕ݶΒΕ͍ͯͯ ཉ͍͠΋ͷ͕ͳ͔ͬͨʯʢʣ1 w ࣾձ՝୊ղܾʹίϛοτ͍ͯ͠Δاۀͱͯ͠ɺαϯτϦʔʢ໊ʣɺτϤλʢ໊ʣɺύφιχοΫʢ ໊ʣɺΩϦϯʢ໊ʣͳͲ͕͋͛ΒΕͨ1 w ੜ׆ऀ͕঎඼Λબఆ͢Δࡍʹɺࡀ୅ɺࡀ୅ɺࡀ୅͸ςϨϏ޿ࠂͷӨڹྗ͸Ҏલେ͖͍͕ɺࡀ୅ɺ ࡀ୅͸σδλϧͷൺ཰͕େ͖͘ͳΓɺ8FCαΠτ΍ιʔγϟϧͳͲͰͷίϛϡχέʔγϣϯ͕ॏཁ1 
  4. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣾձ՝୊΁ͷؔ৺    15% 

         48%       17%   14%   6% 2͋ͳͨ͸ࣾձ՝୊ͷղܾʹؔ৺͕͋Γ·͔͢ʁ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%  20 30   30 40   40 50   50 60   60   20 30   30 40   40 50   50 60   60           
  5. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ اۀ࢟੎ߟ͑ํͱ঎඼ߪೖҙ޲   18%  

       48%    11%      17%   6% 2঎඼΍αʔϏεΛݕ౼͢Δ্Ͱɺاۀͷߟ͑ํ΍࢟੎͸Ͳͷఔ౓ॏཁͰ͔͢ʁ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%  2030  3040  4050  5060  60  2030  3040  4050  5060  60             
  6. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣾձؔ৺౓߹͍ͱ঎඼ߪೖ࣌ͷاۀ࢟੎  0 100 200 300

    400 500 600                                   0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%                 2͋ͳͨ͸ࣾձ՝୊ͷղܾʹؔ৺͕͋Γ·͔͢ʁ 9 2঎඼΍αʔϏεΛݕ౼͢Δ্Ͱɺاۀͷߟ͑ํ΍࢟੎͸Ͳͷఔ౓ॏཁͰ͔͢ʁ
  7. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣾձ՝୊ղܾίϛοτϝϯτͱ঎඼ߪೖҙ޲  2ࣾձ՝୊ͷղܾʹੵۃతʹऔΓ૊ΜͰ͍Δاۀ΍ϒϥϯυͷ঎ ඼Λߪೖ͍ͨ͠ͱࢥ͍·͔͢ʁ 0% 10%

    20% 30% 40% 50% 60% 70% 80% 90% 100%  20 30   30 40   40 50   50 60   60   20 30   30 40   40 50   50 60   60          13%    51%    26%    10%
  8. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ߪೖཧ༝  ") ! %1/ 18%

    "* 8 5976)+-*  / 9% "* 8 59763 '). 0) &1/ 24% "+!$0 '!%1/ 27% "*()) 0% ,4(&3 !('( / 22% !#' 2( 0% 2ࣾձ՝୊ղܾʹίϛοτ͍ͯ͠Δاۀ͔Β঎඼ɺαʔϏεΛ ߪೖ͍ͨ͠ͱࢥΘΕΔཧ༝Λ͓౴͍͑ͩ͘͞ɻ
  9. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ߪೖಈ޲ʢ௚ۙϲ݄ʣ     10%

          14%      18%        26%   32% *4 %8  0/!)' 14% &0 :/!)' 32% &1(0) 1% .11"& #-0 7; ,81!" !6 /!)' 17% "69+ 7 $41"/!)' 15% -$+1 " 32-*()' 5% 157 "!)' 16%  51%  40%   9% 2աڈ൒೥Ҏ಺Ͱɺࣾձ՝୊ͷղܾʹੵۃతʹऔΓ૊ΜͰ ͍Δاۀ΍ϒϥϯυͷ঎඼Λߪೖ͠·͔ͨ͠ʁ 2ߪೖͨ͠঎඼ɾαʔϏεΛ஌ਓʹקΊ·͔ͨ͠ʁ 2ҙࣝ͸͍͕ͯͨ͠ߪೖʹ͸ࢸ͍ͬͯͳ͍ཧ༝Λ͓ڭ͍͑ͩ͘͞ɻ
  10. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣾձ՝୊ղܾاۀೝ஌   25%  75%

    84 55 22 19 17 16 13 10ਓҎ্໊͕લΛڍ͛ͨاۀ 2ੵۃతʹࣾձ՝୊ղܾऔΓ૊ΜͰ͍ΔاۀΛ͝ଘ஌Ͱ͔͢ʁ
  11. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ঎඼ɾαʔϏεΛݟΔࡍͷ৘ใػثɺར༻4/4  0% 10% 20% 30%

    40% 50% 60% 70% 80% 90% 100% 20 30   30 40   40 50   50 60   60  PC  ( )       0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook Twi7er instagram LINE              2঎඼΍αʔϏεɺ͋Δ͍͸ఏڙاۀͷ৘ใ͸ओͱͯ͠Ͳͷ୺຤Λ׆༻͍ͯ͠·͔͢ʁ࠷΋׆༻ ͍ͯ͠Δ΋ͷΛ͓Ұ͓ͭબͼ͍ͩ͘͞ɻ 2ར༻͍ͯ͠ΔιʔγϟϧϝσΟΞΛڭ͍͑ͯͩ͘͞ɻ
  12. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ߪೖʹࡍͯ͠ӨڹΛड͚͍ͯΔϝσΟΞ  2͋ͳͨʹͱͬͯɺ঎඼ɾαʔϏεͷߪೖͷࡍɺӨڹ͕͋ΔͱࢥΘΕΔ΋ͷΛ͓ͭબͼ͍ͩ͘͞ɻ 0 20 40

    60 80 100 120 140 160 180 2030 3040 4050 5060 60   5@:  !   /-7 (/C:1*$)'Web/-7 '  -A3C947  2C0=?<6,+&'  2C0=?<6,+&''  2C0=?<6,+&' B/C:1*#%")'  2C0=?<6,+&''  947.;>85,&'
  13. QBHF 0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ զʑͷߟ͑  ιʔγϟϧɾΠϯύΫτ ʢؔ܎ऀͷ޿͕Γʣ Ϗ δ

    ω ε ɾ Π ϯ ύ Ϋ τ ੒ख़ͨ͠ੜ׆ऀͱͷ ڞײྖҬʹڞ༗Ձ஋ ڝ߹ͱͷࠩผԽྖҬ ڝ߹ͱͷࠩผԽڝ૪ $43 Ϗδωεͷجຊ ࢢ৔χʔζ ࣾձχʔζ ࣾձ՝୊ͷղܾΛϏδωεͰղܾ͠ɺࣾձχʔζΛऔΓࠐΉ͜ͱͰϚʔέοτٴͼϏδωεͷ֦େʹͭͳ ͕Δ΋ͷͱߟ͑·͢ɻ4VTUBJOBCMFͳࣄۀϞσϧ͸࣌୅ͷχʔζͰ͢ɻ
  14. &OHBHFNFOU զʑ͸ΤϯήʔδϝϯτɾϚʔέςΟϯάͰސ٬ͱ اۀͷʮڞ༗Ձ஋ʯΛ૑଄͢Δ͜ͱʹΑΓɺ ϚʔέςΟϯάɾܦӦ՝୊Λղܾ͠·͢ɻ ! ΤϯήʔδϝϯτͷϝΧχζϜΛ໌֬ʹ͠ɺ ΤϯήʔδϝϯτΛσβΠϯ͠ɺΫϥΠΞϯτͱސ ٬ͷΤϯήʔδϝϯτͷ૑ग़Λ࠷େԽ͠·͢ɻ !5FMB$IIF ɹɹ0VS.JTTJPO

    ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯ τɾϚʔέςΟϯάʣͰϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾత ศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ
  15. ! ౦ژ౎தԝ۠੖ւ ੖ւΞΠϥϯυτϦτϯεΫΤΞΦϑΟελϫʔ9֊  XXXFOHBHFNFOUTUDPN XXXGBDFCPPLDPNFOHBHFNFOUTU גࣜձࣾΤϯήʔδϝϯτɾϑΝʔετ ɹɹ0VS.JTTJPO ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱ ڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰϚʔ

    έςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM(PPETʣͱձࣾ తศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ΤϯήʔδϝϯτɾϑΝʔετࣾ͸ɺ&ϙʔλʔڭत͕ओװ͢Δ$47ਪਐஂମ ʮ4IBSFE7BMVF*OJUJBUJWFʯͷެೝίϯαϧλϯτͰ͢ɻ XXXTIBSFEWBMVFPSH