CSV SURVEY 2017

Research for Japanese Consumer Behavior to Social Issues and purchase intention.

Transcript

1. CSV Survey 2017
2. QBHF 0VS
   .JTTJPO
   ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
   (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣮ࢪ࣌ظɿ೥݄
   ύωϧ਺ɿ ໊ʢௐࠪڠྗ
   6`FZFT
   %FTJHO
   *OD
   IUUQVFZFTEFTJHODPKQDPNQBOZ JOEFYIUNM
   ! ! ! ! ! ! ! ! ! ໨త
   ΞϯέʔτௐࠪʹΑΓԼهΛ೺Ѳ͢Δ
   㾎 ੜ׆ऀͷࣾձ՝୊ҙࣝ
   㾎 ੜ׆ऀͷ঎඼ɾαʔϏεߪೖݕ౼࣌ʹԙ͚Δاۀ࢟੎ͷॏཁੑ
   㾎 ࣾձత՝୊ղܾʹίϛοτ͍ͯ͠Δ঎඼ɾαʔϏεͷߪೖঢ়گɺߪೖҙ޲ ௐࠪ֓ཁ  ( ) 14%
   
   47%
   
   3%
   
   9%
   
   23%
   ( ) 4%
   
   47% 
   49% () 4% 20 30
   9%
   3040 
   17%
   4050 
   28%
   5060 
   27%
   60
   15%
   
   0%
   () 4%
   
3. QBHF 0VS
   .JTTJPO
   ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
   (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ CSV Survey 2017ɹSummary w ճ౴ऀͷ͕ඇৗʹؔ৺͕͋ΔɺͲͪΒ͔ͱݴ͑͹ؔ৺͕͋Δͱ౴͍͑ͯΔ
   1
   w ճ౴ऀͷ͕঎඼ɾαʔϏεΛߪೖͷࡍɺاۀͷ࢟੎͕ॏཁͩͱߟ͍͑ͯΔ
   1
   w ճ౴ऀͷ͕ࣾձ՝୊ղܾʹίϛοτ͍ͯ͠Δاۀͷ঎඼ɾαʔϏεΛߪೖ͍ͨ͠ͱ౴͍͑ͯΔ
   1
   w ௚ۙϲ݄Ͱࣾձ՝୊ʹίϛοτ͍ͯ͠ΔاۀͷαʔϏεΛങͬͨਓ͸Ͱɺͦͷ͏ͪͷ͸஌ਓʹ ͦͷ঎඼ΛਐΊ͍ͯΔ
   1
   w Ұํ௚ۙϲ݄ʹҙ͍͕ࣝͯͨ͠ങΘͳ͔ͬͨਓ͸Ͱɺͦͷཧ༝͸ɺʮͦ͏͍͏঎඼ʹग़ձΘͳ͔ͬ ͨʯʢʣɺʮͲͷاۀͷ঎඼͕औΓ૊ΜͰ͍Δ͔෼͔Βͳ͔ͬͨʯʢʣɺʮछྨ͕ݶΒΕ͍ͯͯ ཉ͍͠΋ͷ͕ͳ͔ͬͨʯʢʣ1
   w ࣾձ՝୊ղܾʹίϛοτ͍ͯ͠Δاۀͱͯ͠ɺαϯτϦʔʢ໊ʣɺτϤλʢ໊ʣɺύφιχοΫʢ ໊ʣɺΩϦϯʢ໊ʣͳͲ͕͋͛ΒΕͨ
   1
   w ੜ׆ऀ͕঎඼Λબఆ͢Δࡍʹɺࡀ୅ɺࡀ୅ɺࡀ୅͸ςϨϏ޿ࠂͷӨڹྗ͸Ҏલେ͖͍͕ɺࡀ୅ɺ ࡀ୅͸σδλϧͷൺ཰͕େ͖͘ͳΓɺ8FCαΠτ΍ιʔγϟϧͳͲͰͷίϛϡχέʔγϣϯ͕ॏཁ
   1 
4. QBHF 0VS
   .JTTJPO
   ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
   (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣾձ՝୊΁ͷؔ৺   
   15%      
   48%      
   17%
    
   14%  
   6% 2
   
   ͋ͳͨ͸ࣾձ՝୊ͷղܾʹؔ৺͕͋Γ·͔͢ʁ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
   20 30 
   30 40 
   40 50 
   50 60 
   60 
   
   20 30 
   30 40 
   40 50 
   50 60 
   60 
    
     
     
   
   
   
5. QBHF 0VS
   .JTTJPO
   ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
   (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ اۀ࢟੎ߟ͑ํͱ঎඼ߪೖҙ޲  
   18%
       
   48%
     
   11%
       
   17%
    
   6%
   2
   
   ঎඼΍αʔϏεΛݕ౼͢Δ্Ͱɺاۀͷߟ͑ํ΍࢟੎͸Ͳͷఔ౓ॏཁͰ͔͢ʁ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
   2030
   3040
   4050
   5060
   60
   
   2030
   3040
   4050
   5060
   60
    
     
   
     
    
   
6. QBHF 0VS
   .JTTJPO
   ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
   (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣾձؔ৺౓߹͍ͱ঎඼ߪೖ࣌ͷاۀ࢟੎  0 100 200 300 400 500 600  
       
    
       
    
   
     
    
      
    
   0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%  
       
    
       
    
   2
   
   ͋ͳͨ͸ࣾձ՝୊ͷղܾʹؔ৺͕͋Γ·͔͢ʁ
   9 2
   
   ঎඼΍αʔϏεΛݕ౼͢Δ্Ͱɺاۀͷߟ͑ํ΍࢟੎͸Ͳͷఔ౓ॏཁͰ͔͢ʁ
7. QBHF 0VS
   .JTTJPO
   ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
   (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣾձ՝୊ղܾίϛοτϝϯτͱ঎඼ߪೖҙ޲  2
   
   ࣾձ՝୊ͷղܾʹੵۃతʹऔΓ૊ΜͰ͍Δاۀ΍ϒϥϯυͷ঎ ඼Λߪೖ͍ͨ͠ͱࢥ͍·͔͢ʁ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
   20 30 
   30 40 
   40 50 
   50 60 
   60 
   
   20 30 
   30 40 
   40 50 
   50 60 
   60 
    
   
   
   
    
   13%  
   51%   
   26%   
   10%
8. QBHF 0VS
   .JTTJPO
   ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
   (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ߪೖཧ༝  ") ! %1/
   18%
   "* 8 5976)+-*  /
   9%
   "* 8 59763 '). 0) &1/
   24%
   "+!$0 '!%1/
   27%
   "*()) 0%
   ,4(&3 !('( /
   22%
   !#' 2(
   0%
   2
   
   ࣾձ՝୊ղܾʹίϛοτ͍ͯ͠Δاۀ͔Β঎඼ɺαʔϏεΛ
   ߪೖ͍ͨ͠ͱࢥΘΕΔཧ༝Λ͓౴͍͑ͩ͘͞ɻ
9. QBHF 0VS
   .JTTJPO
   ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
   (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ߪೖಈ޲ʢ௚ۙϲ݄ʣ   
   10%
       
   14%
      
   18%
         
   26%
    
   32%
   *4 %8  0/!)'
   14% &0 :/!)'
   32% &1(0) 1% .11"& #-0 7; ,81!" !6 /!)'
   17% "69+ 7 $41"/!)'
   15% -$+1 " 32-*()'
   5% 157 "!)'
   16% 
   51%
   
   40%
    
   9%
   2
   
   աڈ൒೥Ҏ಺Ͱɺࣾձ՝୊ͷղܾʹੵۃతʹऔΓ૊ΜͰ ͍Δاۀ΍ϒϥϯυͷ঎඼Λߪೖ͠·͔ͨ͠ʁ 2
   
   ߪೖͨ͠঎඼ɾαʔϏεΛ஌ਓʹקΊ·͔ͨ͠ʁ 2
   
   ҙࣝ͸͍͕ͯͨ͠ߪೖʹ͸ࢸ͍ͬͯͳ͍ཧ༝Λ͓ڭ͍͑ͩ͘͞ɻ
10. QBHF 0VS
    .JTTJPO
    ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
    (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ࣾձ՝୊ղܾاۀೝ஌  
    25%
    
    75%
    84 55 22 19 17 16 13 10ਓҎ্໊͕લΛڍ͛ͨاۀ 2
    
    ੵۃతʹࣾձ՝୊ղܾऔΓ૊ΜͰ͍ΔاۀΛ͝ଘ஌Ͱ͔͢ʁ
11. QBHF 0VS
    .JTTJPO
    ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
    (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ঎඼ɾαʔϏεΛݟΔࡍͷ৘ใػثɺར༻4/4  0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 20 30 
    30 40 
    40 50 
    50 60 
    60 
    PC 
    ( ) 
    
    
    
    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook Twi7er instagram LINE   
     
      
      
     
    2
    
    ঎඼΍αʔϏεɺ͋Δ͍͸ఏڙاۀͷ৘ใ͸ओͱͯ͠Ͳͷ୺຤Λ׆༻͍ͯ͠·͔͢ʁ࠷΋׆༻ ͍ͯ͠Δ΋ͷΛ͓Ұ͓ͭબͼ͍ͩ͘͞ɻ 2
    
    ར༻͍ͯ͠ΔιʔγϟϧϝσΟΞΛڭ͍͑ͯͩ͘͞ɻ
12. QBHF 0VS
    .JTTJPO
    ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰ ϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
    (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ߪೖʹࡍͯ͠ӨڹΛड͚͍ͯΔϝσΟΞ  2
    
    ͋ͳͨʹͱͬͯɺ঎඼ɾαʔϏεͷߪೖͷࡍɺӨڹ͕͋ΔͱࢥΘΕΔ΋ͷΛ͓ͭબͼ͍ͩ͘͞ɻ 0 20 40 60 80 100 120 140 160 180 2030
    3040
    4050
    5060
    60
     
    5@: 
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     /-7
    (/C:1*$)'Web/-7
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13. QBHF 0VS
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    (PPETʣͱձࣾతศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ զʑͷߟ͑  ιʔγϟϧɾΠϯύΫτ
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14. &OHBHFNFOU զʑ͸ΤϯήʔδϝϯτɾϚʔέςΟϯάͰސ٬ͱ اۀͷʮڞ༗Ձ஋ʯΛ૑଄͢Δ͜ͱʹΑΓɺ
    ϚʔέςΟϯάɾܦӦ՝୊Λղܾ͠·͢ɻ
    ! ΤϯήʔδϝϯτͷϝΧχζϜΛ໌֬ʹ͠ɺ
    ΤϯήʔδϝϯτΛσβΠϯ͠ɺΫϥΠΞϯτͱސ ٬ͷΤϯήʔδϝϯτͷ૑ग़Λ࠷େԽ͠·͢ɻ !5FMB
    $IIF ɹɹ0VS
    .JTTJPO
    ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯ τɾϚʔέςΟϯάʣͰϚʔέςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
    (PPETʣͱձࣾత ศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ
15. ! ౦ژ౎தԝ۠੖ւ
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    ֊
    
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    .JTTJPO
    ʮҙٛ͋ΔࣄʯΛɺاۀɺސ٬ʢϑΝϯɾੜ׆ऀʣɺؔ܎ऀͱ ڞ૑͢Δ͜ͱʢʹΤϯήʔδϝϯτɾϚʔέςΟϯάʣͰϚʔ έςΟϯάֵ৽Λى͜͠ɺࣾձతศӹʢ4PDJBM
    (PPETʣͱձࣾ తศӹʢചΓ্͛ɺརӹʣͷୡ੒Λ࣮ݱ͢Δɻ ΤϯήʔδϝϯτɾϑΝʔετࣾ͸ɺ&ϙʔλʔڭत͕ओװ͢Δ$47ਪਐஂମ ʮ4IBSFE
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