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Design Sprints

Design Sprints

Luís Ferreira

June 04, 2016
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  1. Produce a prototype with a solution for the job to

    be done, based on real world information and validate it with potencial customers
  2. Build the wrong thing Waste of time and resources Months

    building before having real clients to learn from
  3. Build the wrong thing Waste of time and resources Months

    building before having real clients to learn from
  4. Build the wrong thing Waste of time and resources Months

    building before having real clients to learn from
  5. Build the wrong thing Waste of time and resources Months

    building before having real clients to learn from
  6. CUSTOMER has a lot of data from market research has

    a product already, with analytics has related products where to get customer data from is expert in the area, or brings one
  7. CUSTOMER has little to no data bases decisions on assumptions

    is just starting the business and is not the expert we would want him to be
  8. COMPANY base all ideas on data point out and question

    assumptions gather as much real world data and expertise as possible CUSTOMER
  9. Warning: If we need more than 2 days of research,

    we are NOT ready for a design sprint
  10. Intros Idea Parking Lot Explain agenda and design sprint Pitch

    Practice #1 Goals and anti-goals Existing products, competitors and substitutes Facts and assumptions Problem statement (JTBD) Who-do Personas Customer interviews Journey map Daily retrospective (plus/delta) Team drinks
  11. While some build the prototype, the rest of the team

    can work on getting everything ready for the tests
  12. If everything on the prototype stays and all assumptions are

    met, there is a high chance the tests were biased