Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design Sprints
Search
Luís Ferreira
June 04, 2016
Technology
0
150
Design Sprints
Luís Ferreira
June 04, 2016
Tweet
Share
More Decks by Luís Ferreira
See All by Luís Ferreira
Winter is coming
zamith
0
690
SI - Module5
zamith
0
71
Continuous learning, teaching and the art of improving yourself
zamith
0
130
Crystal Clean
zamith
2
220
Clean Code
zamith
3
190
The best language I have ever learned.
zamith
3
1.6k
Testing Magic
zamith
3
1.5k
Clean Code
zamith
7
1.6k
Other Decks in Technology
See All in Technology
転生CISOサバイバル・ガイド / CISO Career Transition Survival Guide
kanny
3
1.1k
白金鉱業Meetup Vol.17_あるデータサイエンティストのデータマネジメントとの向き合い方
brainpadpr
7
920
2.5Dモデルのすべて
yu4u
2
940
株式会社EventHub・エンジニア採用資料
eventhub
0
4.3k
Classmethod AI Talks(CATs) #17 司会進行スライド(2025.02.19) / classmethod-ai-talks-aka-cats_moderator-slides_vol17_2025-02-19
shinyaa31
0
160
一度 Expo の採用を断念したけど、 再度 Expo の導入を検討している話
ichiki1023
1
240
エンジニアが加速させるプロダクトディスカバリー 〜最速で価値ある機能を見つける方法〜 / product discovery accelerated by engineers
rince
4
490
コンテナサプライチェーンセキュリティ
kyohmizu
1
110
OSS構成管理ツールCMDBuildを使ったAWSリソース管理の自動化
satorufunai
0
370
PHPで印刷所に入稿できる名札データを作る / Generating Print-Ready Name Tag Data with PHP
tomzoh
0
140
Reading Code Is Harder Than Writing It
trishagee
2
110
表現を育てる
kiyou77
1
230
Featured
See All Featured
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
45
9.4k
Designing Experiences People Love
moore
140
23k
Six Lessons from altMBA
skipperchong
27
3.6k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
27
1.9k
Product Roadmaps are Hard
iamctodd
PRO
50
11k
Gamification - CAS2011
davidbonilla
80
5.1k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
9
500
Building Applications with DynamoDB
mza
93
6.2k
Fontdeck: Realign not Redesign
paulrobertlloyd
83
5.4k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
175
52k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
4
350
Designing for humans not robots
tammielis
250
25k
Transcript
Design Sprints
GOALS of a design sprint
Produce a prototype with a solution for the job to
be done, based on real world information and validate it with potencial customers
EMPATHY
CREATIVITY
RATIONALITY
Symptoms that you need a DS
Build the wrong thing Waste of time and resources Months
building before having real clients to learn from
Build the wrong thing Waste of time and resources Months
building before having real clients to learn from
Build the wrong thing Waste of time and resources Months
building before having real clients to learn from
Build the wrong thing Waste of time and resources Months
building before having real clients to learn from
! Understand Diverge Converge Prototype Test
Understand
Ideal
CUSTOMER has a lot of data from market research has
a product already, with analytics has related products where to get customer data from is expert in the area, or brings one
What we usually have
CUSTOMER has little to no data bases decisions on assumptions
is just starting the business and is not the expert we would want him to be
What we can do to help
COMPANY base all ideas on data point out and question
assumptions gather as much real world data and expertise as possible CUSTOMER
Warning: If we need more than 2 days of research,
we are NOT ready for a design sprint
How to do it?
Team UX/Product Lead UI Designer Developer Project Manager Client Associate*
Project Manager* *optional
Exercises
Intros Idea Parking Lot Explain agenda and design sprint Pitch
Practice #1 Goals and anti-goals Existing products, competitors and substitutes Facts and assumptions Problem statement (JTBD) Who-do Personas Customer interviews Journey map Daily retrospective (plus/delta) Team drinks
None
None
Diverge
GOAL
Mind mapping Crazy eights Silent critique Storyboard
None
None
CONVERGE
GOAL
Assumptions Table Identify conflicts Testing plan Final storyboard
None
None
PROTOTYPE
GOAL
Physical Marvel or Invision (clickable prototype) Video HTML/CSS
Test !
5 interviews scheduled
Test Plan
While some build the prototype, the rest of the team
can work on getting everything ready for the tests
2 people, 1 talks Practice not asking leading questions Finish
the assumptions board
After the Tests
If everything on the prototype stays and all assumptions are
met, there is a high chance the tests were biased
After the DS
Create a capture document with photos
Things that worked all most some none
Things that worked all most some none most
Tune prototype and get to work
Things that worked all most some none some
Smaller design sprint
Things that worked all most some none none
Start over
TL; DR
Accelerate Learning
Design Sprints