Belua - Pitch Deck

Belua is the first search engine to allow users, publishers and marketers to share opportunities & risks.

Transcript

1. invest your attention
2. The first search engine and advertising platform to allow users, publishers and advertisers to share opportunities & risks.
3. PROBLEM • Today’s world of information abundance has created a poverty of attention. • Users give their attention away for free! They create value and get little in return. • Although paid search is good at fulfilling demand through ads, publishers get 0% of search revenues on Google Search. • Online ads are inefficient at creating demand. Facebook generates only 5 clicks for every 10,000 display ads!
4. SOLUTION Exchange Content Search • Create an exchange to monetise attention and capitalise content. • Rank search results and content by balancing the supply and demand of attention. • Offer an incentive to keep results relevant drives samples modifies
5. USERS  • We turn attention into a currency that users earn by participating. • Users invest the currency in content they like or care about. In return, they receive shares. This is done ‘automagically’ whenever they like, follow, pin, tweet… • Users can resell their shares for an eventual profit at any time. They may receive dividends and other benefits. • Belua’s market approach help users perceive the value of content before clicking on its link. MONETISE ATTENTION  PUBLISHERS  • Belua provides a free and flexible way to earn additional money from websites, mobile sites, apps and search results, without ads! • Publishers and developers get paid whenever newly issued shares of links to their content are sold to advertisers or to users. • Opportunities and risks are shared between users, publishers and advertisers. MONETISE CONTENT ADVERTISERS MONETISE BRAND • Belua allows advertisers to promote or sponsor search results and content relevant to their brand. • Prominence is now defined by the market, not measured or divined. No SEO, no PPC, no click-fraud, no bullshit! • Advertising is a planned investment not a rental cost. • If users like or enjoy what the advertiser has to offer, they will contribute some (if not most) of the investment!! AUDIENCE
6. PRODUCT SEARCH ENGINE
7. PRODUCT PORTFOLIO
8. PRODUCT SIDEBAR
9. PRODUCT A PARTICIPATION TILE
10. PRODUCT WALLET
11. TECHNOLOGY • Our API backend is written in Go, an efficient, scalable and productive language. We use Cloud Endpoints to create a web backend for web clients and mobile clients such as Android or Apple's iOS. • Inspired by LMAX’s Disruptor, our matching engine is built for scale, low latency and high throughput. • Our reference html5 web app is written in Dart and compiled as JavaScript. • Using Google’s Compute Engine and App Engine frees us from system admin work, load balancing, scaling, and server maintenance.
12. MARKETING Our API* allows us to quickly get Belua on more sites, apps and devices, which in turn enables more users to engage directly with our product. • Acquire social sharing sites, mobile apps and web apps as API Partners 
 e.g. Digg, Feedly, Foursquare, Pinterest, Vimeo, Dailymotion, Reddit, Instagram, Vine, Citymapper, Tweetbot… • Work with the digital press to help them monetise content using our API 
 e.g. New York Times, TechCrunch, WSJ, The Guardian, Le Point • Offer a real-time market dashboard to advertisers and agencies for free then release our campaign manager on top of it. • Extension for Chrome, Safari, Firefox users • Encourage bloggers, open source developers, curators and influencers to implement a Belua button or an Invest your attention button to support a cause or project. • Push our public API to forums as a reputation and ranking system API-DRIVEN USER ACQUISITION * Application programming interface (API)
13. BUSINESS MODEL • Advertisers pay to promote or sponsor content • Belua keeps 49% of the revenue from search and 10% from content. • Publishers receive 60% from search and 90% from content. • Users get paid when they sell their shares for a profit or when publishers decide to pay dividends. • Freemium users pay to give themselves an edge (1-3% of active users.) Ref: Google pays Publishers 0% from search, 51% from site search and 68% from content
14. LEEDHAM TE KANI * Designer Worked at Kugutsumen. Studied Visual Arts at QUT. ANTHONY ZBORALSKI * CEO / Engineer Founder Xynexis, Kugutsumen Worked at IOActive. HUBERT CHENUT Engineer Founder THCI. Worked at Xynexis. Studied at Supelec MATTHIEU FOILLARD Engineer Worked at GEO PLC, APARIS. * full time on Belua JIM GEOVEDI Engineer Founded Xynexis, Noosc, Ardwort. TEAM FRANCIS STEPHANS * Engineer Worked at William Hill, BJSS Studied Computer Science at Massey
15. MATT SUICHE Founder CloudVolumes, MoonSols. Worked at Airbus, Google. GREGORY VINCENT Founder Sponsume. Worked at M&G. Studied Political Economy at Oxford and LSE. RODOLFO ROSINI 3x VC backed entrepreneur. Founder/ CEO at Storybricks (A.I.) TANIS DE VOOGD Founder/CEO at TDV, Worked at Sur la Terre, Studied Business Law at Pantheon Assas, Paris TIM GARRETT Professor at University of Utah, Founder Fallgatter Technologies, Studied at UWaterloo and UW [UNDISCLOSED] GILLES BOYER Founder, Chairman and CEO of Global Investment services ADVISORS
16. MILESTONES Now! • Raised £600,000 at a £3M pre-money valuation —angel.co/belua • MVP Search UI [done] • Proposition Stock Exchange [done] • SELY Foreign Exchange [done] • Core Banking application [done] • Treasury application [done] • OpenID Connect Authentication Server [in progress] • Search API and Registry [in progress] 2015 Q3 • Payment [todo] • Currency Rebalancing [todo] • Search alpha launch to all investors, friends, family • Get user and api partner feedback and reiterate 2015 Q4 • Search beta launch • Experiment with target events (political elections, sport events…) • Series A Fundraising
17. COMPETITION Google, Skimlinks, VigLink • Affiliate revenue • Content owners and search partners are rewarded (profit sharing) • Users are farmed — no reward Linkedin, Facebook, Pinterest • Lower revenue from marketing • Users are farmed — no reward Klout, Kred • Revenue from marketing • Influencers (1st tier) are rewarded with marketing offers • Users are farmed - no reward TweetDAQ, Empire Avenue, Hollywood Stock Exchange • Very niche (movies and celebrities) • Focus on gamification and “fun” (no real value to users or marketers…) • Adding liquidity should have been key • Offer a web client, not an API… (except EA’s broken one)
18. Thank you https://angel.co/belua Anthony Zboralski <z@belua.com> 
 +44 77 805 92 605
19. APPENDIX A • Digital media increased by 16% to $118B and reached a 24% market share globally in 2013. • Paid search grew to $61.42B and is forecast to grow 17% in 2014. • Social networks generated over $9B in 2013, showing a growth of 58%. • Programmatic trading will reach $12B globally this year.
 
 
 Ref: MAGNA GLOBAL Advertising Forecasts: 2014 MARKET
20. APPENDIX B SPOT THE DIFFERENCE Monetise attention User Publisher Advertiser Belua Monetise content Monetise brand Free stuff User Publisher Advertiser Google Monetise content Promote brand Ref: Google VPD by Tomasz Tunguz