This year we are taking our most popular sessions, the Industry Breakouts, and making them even more cutting edge. We will break into two groups, focused on Marketing (Ballroom East) and Tourism (Ballroom Middle), and share Best Practices on each subject. We will start by having each person in attendance take one minute to relate a success story in the subject of wine marketing or wine tourism. You can choose anything you want, on any subject, with large results or small. We will use the remaining time to delve deeper into any of the success stories or, as a group, walk through a series of topics related to wine marketing or wine tourism. With each group consisting of various types of attendee (winery, association, DMO, tour operator, marketing agency, hotel, etc), there should be plenty of great ideas flowing. Please come prepared with at least one thing your organization has done that has worked great for you and be ready to share. Our Marketing moderators are Jeremy Schubert of Lunabean Media and Anne Hallock of FessParker Winery & Vineyard.