WMTC20: How Do You Attract Attention In a Crowded, Busy World?
Digital marketing is all the rage and has been for years. But there is always more to learn. This session will cover email marketing, social media marketing, and online advertising. Presented by Jeremy Schubert, Lunabean Media
your domain to help with deliverability • DKIM and SPF records (ask your web person about this) • Add “alt” tags to your photos • Don’t send photo-only emails • Short emails: It’s better to send 3 short emails than one long one • Short copy, and well-written copy in your brand’s tone
to Segment Of all the emails you can send, the email that targets customers who have only bought once is the most effective by far. With an average open rate of 59.2%, it outperforms any other emails you send. https://www.winedirect.com/resources/knowledge-center/email-the-biggest-roi-for- wineries