WMTC20: After the Party: Continuing the Conversation

Businesses that make one-time sales often don’t last in business very long. Most businesses (or regions) need repeat business to survive and to thrive. While much of that repeat business comes from providing an outstanding product, post-service sale is also critical. This session will include discussion of how to keep in touch with your customers, whether to offer your customers discounts, how to get your customers to purchase again, and more. Presented by Tammy Boatright, VingDirect

Transcript

1. Continuing the Conversation TAMMY BOATRIGHT VINGDIRECT
3. Do You have control? Traffic to Your Tasting Room Press Stock Market Mother Nature Club Attrition
5. Can you Describe your Customer?
6. WHY SHOULD THEY LISTEN? •Who is your target audience? What do they care about? •Does your brand message tell a story? •What are your company's values? •How will you stand out from all the other communication they receive?
7. What is your Message?
8. EMAIL TASTING ROOM INBOUND & OUTBOUND PHONES EVENTS ECOMMERCE TRADITIONAL MAIL DIRECT TO CONSUMER CHANNELS SOCIAL MEDIA
9. Communications Calendar Monthly Theme/offer/message Assign responsibility Monitor and Measure Keep Tweaking, Keep it Fresh Keep your list clean!
10. Personalize IT!
11. Frequency and Consistency This Photo by Unknown Author is licensed under CC BY
12. Make it Easy Promo Codes on your website 1 click action Direct phone line (club, VIPs) Online Reservations Customer Surveys