Upgrade to Pro — share decks privately, control downloads, hide ads and more …

WMTC20: After the Party: Continuing the Conversation

Zephyr Conferences
March 05, 2020
35

WMTC20: After the Party: Continuing the Conversation

Businesses that make one-time sales often don’t last in business very long. Most businesses (or regions) need repeat business to survive and to thrive. While much of that repeat business comes from providing an outstanding product, post-service sale is also critical. This session will include discussion of how to keep in touch with your customers, whether to offer your customers discounts, how to get your customers to purchase again, and more. Presented by Tammy Boatright, VingDirect

Zephyr Conferences

March 05, 2020
Tweet

Transcript

  1. Continuing
    the
    Conversation
    TAMMY BOATRIGHT
    VINGDIRECT

    View full-size slide

  2. Do You have control?
    Traffic to Your Tasting Room
    Press
    Stock Market
    Mother Nature
    Club Attrition

    View full-size slide

  3. Can you Describe
    your Customer?

    View full-size slide

  4. WHY
    SHOULD
    THEY
    LISTEN?
    •Who is your target audience? What do they
    care about?
    •Does your brand message tell a story?
    •What are your company's values?
    •How will you stand out from all the other
    communication they receive?

    View full-size slide

  5. What is your
    Message?

    View full-size slide

  6. EMAIL
    TASTING
    ROOM
    INBOUND &
    OUTBOUND
    PHONES
    EVENTS
    ECOMMERCE
    TRADITIONAL
    MAIL
    DIRECT TO CONSUMER
    CHANNELS
    SOCIAL
    MEDIA

    View full-size slide

  7. Communications
    Calendar
    Monthly Theme/offer/message
    Assign responsibility
    Monitor and Measure
    Keep Tweaking, Keep it Fresh
    Keep your list clean!

    View full-size slide

  8. Personalize IT!

    View full-size slide

  9. Frequency
    and
    Consistency
    This Photo by Unknown Author is licensed under CC BY

    View full-size slide

  10. Make it Easy
    Promo Codes on your website
    1 click action
    Direct phone line (club, VIPs)
    Online Reservations
    Customer Surveys

    View full-size slide