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WMTC20: Luxury and the Art of Excellence

Zephyr Conferences
March 04, 2020
40

WMTC20: Luxury and the Art of Excellence

At either $9 or $1,000 a bottle, wine is not a necessity of life, although we in the industry like to think it is. The same is true with a vacation to wine country. Your customers perceive wine and wine tourism as a luxury product. So, you are in a luxury business regardless of your wine region, price point, style of wine, or marketing messaging. If a customer makes the decision to travel to your region, visit your winery, or buy a bottle of your wine, it is a special occasion to them. Thus it requires your finest effort each and every time. Personifying excellence in hospitality is an absolute requirement to create a world-class experience at any level of success. Those who embrace this notion and instill it into the culture at all levels will be the ones who succeed at the highest level. Presented by wine industry veteran Eric Guerra.

Zephyr Conferences

March 04, 2020
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Transcript

  1. LUXURY & THE ART OF EXCELLENCE Inspired By The Book:

    When Great Wine Is Not Enough A Marketing & Sales Guide For Wineries, Négociants & Wine Brand Owners Eric Guerra
  2. • 17 Years In The Wine Business • Worldwide Wineries

    & Brands • Executive / Investor / Author • 500+ Brands Launched • 20 mil Cases Sold • 14 Label Awards BRIEF BIO Winery Chief Sales & Marketing Officer Of The Year 2018 www.reservetastings.com
  3. It is the curating of an exclusive, evolving, unique experience

    that revels in excellence with the attention to detail, offers meticulous and superior craftsmanship of wine & service, and delivers unexpected indulgences, all in a perfectly designed atmosphere & package. LUXURY WINE HOSPITALITY DEFINED
  4. It is the curating of an exclusive, evolving, unique experience

    that revels in excellence with the attention to detail, offers meticulous and superior craftsmanship of wine & service, and delivers unexpected indulgences, all in a perfectly designed atmosphere & package. LUXURY WINE HOSPITALITY DEFINED
  5. LUXURY WINE HOSPITALITY unique: Offer an experience that the customer

    will only associate with your winery and brand.
  6. CASE STUDY: MUMM NAPA curate exclusive evolving unique excellence superior

    craftmanship unexpected indulgences perfectly design
  7. CASE STUDY: WINE + MUSIC curate exclusive evolving unique excellence

    superior craftmanship unexpected indulgences perfectly design