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WMTC20: Luxury and the Art of Excellence

Zephyr Conferences
March 04, 2020
34

WMTC20: Luxury and the Art of Excellence

At either $9 or $1,000 a bottle, wine is not a necessity of life, although we in the industry like to think it is. The same is true with a vacation to wine country. Your customers perceive wine and wine tourism as a luxury product. So, you are in a luxury business regardless of your wine region, price point, style of wine, or marketing messaging. If a customer makes the decision to travel to your region, visit your winery, or buy a bottle of your wine, it is a special occasion to them. Thus it requires your finest effort each and every time. Personifying excellence in hospitality is an absolute requirement to create a world-class experience at any level of success. Those who embrace this notion and instill it into the culture at all levels will be the ones who succeed at the highest level. Presented by wine industry veteran Eric Guerra.

Zephyr Conferences

March 04, 2020
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  1. LUXURY
    &
    THE ART
    OF EXCELLENCE
    Inspired By The Book:
    When Great Wine Is Not Enough
    A Marketing & Sales Guide For Wineries, Négociants & Wine Brand Owners
    Eric Guerra

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  2. • 17 Years In The Wine Business
    • Worldwide Wineries & Brands
    • Executive / Investor / Author
    • 500+ Brands Launched
    • 20 mil Cases Sold
    • 14 Label Awards
    BRIEF BIO
    Winery Chief Sales &
    Marketing Officer Of
    The Year 2018
    www.reservetastings.com

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  3. $3,000
    $18 $23
    $13
    $19,506
    THE MANY PERCEPTIONS OF LUXURY
    $12

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  4. LUXURY DEFINED

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  5. LUXURY DEFINED
    excellence
    luxury

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  6. It is the curating of an exclusive,
    evolving, unique experience that revels in
    excellence with the attention to detail,
    offers meticulous and superior
    craftsmanship of wine & service, and
    delivers unexpected indulgences, all in a
    perfectly designed atmosphere & package.
    LUXURY WINE HOSPITALITY DEFINED

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  7. It is the curating of an exclusive,
    evolving, unique experience that revels in
    excellence with the attention to detail,
    offers meticulous and superior
    craftsmanship of wine & service, and
    delivers unexpected indulgences, all in a
    perfectly designed atmosphere & package.
    LUXURY WINE HOSPITALITY DEFINED

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  8. curate:
    Crafting a complete luxury experience… in a
    personalized way.
    LUXURY WINE HOSPITALITY

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  9. exclusive:
    Create an experience where everyone feels
    like an insider.
    LUXURY WINE HOSPITALITY

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  10. evolving:
    Dare to grow and try new things… subtly.
    LUXURY WINE HOSPITALITY

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  11. LUXURY WINE HOSPITALITY
    unique:
    Offer an experience that the customer will only
    associate with your winery and brand.

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  12. LUXURY WINE HOSPITALITY
    excellence:
    In order to be irreplaceable…
    one must chase excellence.

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  13. LUXURY WINE HOSPITALITY
    superior craftsmanship:
    The wine and the experience need to be of the
    highest pedigree.

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  14. LUXURY WINE HOSPITALITY
    unexpected indulgences:
    Give the customer the Aha! Moment.

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  15. LUXURY WINE HOSPITALITY
    perfectly designed:
    Every detail thought out and executed at the
    highest level possible.

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  16. curate
    exclusive
    evolving
    unique
    excellence
    superior craftmanship
    unexpected indulgences
    perfectly design

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  17. CASE STUDY: MUMM NAPA

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  18. CASE STUDY: MUMM NAPA

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  19. CASE STUDY: MUMM NAPA
    curate
    exclusive
    evolving
    unique
    excellence
    superior craftmanship
    unexpected indulgences
    perfectly design

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  20. CASE STUDY: WINE + MUSIC

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  21. CASE STUDY: WINE + MUSIC

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  22. CASE STUDY: WINE + MUSIC

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  23. CASE STUDY: WINE + MUSIC
    curate
    exclusive
    evolving
    unique
    excellence
    superior craftmanship
    unexpected indulgences
    perfectly design

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  24. What Is Your Luxury?

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  25. The Style Of Luxury

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  26. The Individuality Of Luxury

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  27. The Speed Of Luxury

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  28. The Commitment Of Luxury

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  29. The Celebration Of Luxury

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  30. The Comfort Of Luxury

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  31. The Class Of Luxury

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  32. The Faces Of Luxury

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  33. Are You Next?

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  34. Available On Amazon
    [email protected] www.reservetastings.com/book

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