WMTC20: Luxury and the Art of Excellence

At either $9 or $1,000 a bottle, wine is not a necessity of life, although we in the industry like to think it is. The same is true with a vacation to wine country. Your customers perceive wine and wine tourism as a luxury product. So, you are in a luxury business regardless of your wine region, price point, style of wine, or marketing messaging. If a customer makes the decision to travel to your region, visit your winery, or buy a bottle of your wine, it is a special occasion to them. Thus it requires your finest effort each and every time. Personifying excellence in hospitality is an absolute requirement to create a world-class experience at any level of success. Those who embrace this notion and instill it into the culture at all levels will be the ones who succeed at the highest level. Presented by wine industry veteran Eric Guerra.

Transcript

1. LUXURY & THE ART OF EXCELLENCE Inspired By The Book: When Great Wine Is Not Enough A Marketing & Sales Guide For Wineries, Négociants & Wine Brand Owners Eric Guerra
2. • 17 Years In The Wine Business • Worldwide Wineries & Brands • Executive / Investor / Author • 500+ Brands Launched • 20 mil Cases Sold • 14 Label Awards BRIEF BIO Winery Chief Sales & Marketing Officer Of The Year 2018 www.reservetastings.com
5. $3,000 $18 $23 $13 $19,506 THE MANY PERCEPTIONS OF LUXURY $12
6. LUXURY DEFINED
7. LUXURY DEFINED excellence luxury
9. It is the curating of an exclusive, evolving, unique experience that revels in excellence with the attention to detail, offers meticulous and superior craftsmanship of wine & service, and delivers unexpected indulgences, all in a perfectly designed atmosphere & package. LUXURY WINE HOSPITALITY DEFINED
10. It is the curating of an exclusive, evolving, unique experience that revels in excellence with the attention to detail, offers meticulous and superior craftsmanship of wine & service, and delivers unexpected indulgences, all in a perfectly designed atmosphere & package. LUXURY WINE HOSPITALITY DEFINED
11. curate: Crafting a complete luxury experience… in a personalized way. LUXURY WINE HOSPITALITY
12. exclusive: Create an experience where everyone feels like an insider. LUXURY WINE HOSPITALITY
13. evolving: Dare to grow and try new things… subtly. LUXURY WINE HOSPITALITY
14. LUXURY WINE HOSPITALITY unique: Offer an experience that the customer will only associate with your winery and brand.
15. LUXURY WINE HOSPITALITY excellence: In order to be irreplaceable… one must chase excellence.
16. LUXURY WINE HOSPITALITY superior craftsmanship: The wine and the experience need to be of the highest pedigree.
17. LUXURY WINE HOSPITALITY unexpected indulgences: Give the customer the Aha! Moment.
18. LUXURY WINE HOSPITALITY perfectly designed: Every detail thought out and executed at the highest level possible.
19. curate exclusive evolving unique excellence superior craftmanship unexpected indulgences perfectly design
20. CASE STUDY: MUMM NAPA
21. CASE STUDY: MUMM NAPA
22. CASE STUDY: MUMM NAPA curate exclusive evolving unique excellence superior craftmanship unexpected indulgences perfectly design
23. CASE STUDY: WINE + MUSIC
24. CASE STUDY: WINE + MUSIC
25. CASE STUDY: WINE + MUSIC
26. CASE STUDY: WINE + MUSIC curate exclusive evolving unique excellence superior craftmanship unexpected indulgences perfectly design
27. What Is Your Luxury?
28. The Style Of Luxury
29. The Individuality Of Luxury
30. The Speed Of Luxury
31. The Commitment Of Luxury
32. The Celebration Of Luxury
33. The Comfort Of Luxury
34. The Class Of Luxury
35. The Faces Of Luxury
36. Are You Next?
37. Available On Amazon egvino@gmail.com www.reservetastings.com/book