Light Up Oulu: Persuasive System Design

Transcript

1. Light Up Oulu 🚶
2. Light Up Oulu 🚶 • Interactive Map: Turn the city into an interactive puzzle, allowing users to light up frozen blocks by stepping onto it. • Core Intent: Designed to reinforce the behavior of outdoor walking and increase physical activities. • Break Tasks: Breaking the massive task of increasing outdoor activity and exploring a city into small, manageable blocks. • Social Support: Reduces the feeling of isolation by showing how many people are out with you.
3. Value Sensitive Analysis • Newcomers (e.g. International Students) Just moved here, unfamiliar, have trouble stepping outside, need to adapt to new life and build social connections. • Sedentary Residents Long-term residents, stay indoors due to the cold or inertia, need to increase physical activity and visualize efforts. • Active Explorers Motivated by statistics, clearing maps and collecting badges, want to collect rewards and get high ranks. Indirect • Non-user residents, City of Oulu, the designer, the experts in charge of the tourism and urban planning of the city. Value Analysis Stakeholder Analysis Direct 1. Physical Well-being: For sedentary residents, promote a healthy lifestyle involving daily physical activities and combat sedentary behaviours. 2. Social connection: For newcomers, the app should make them feel accompanied. 3. Privacy: Sensitive location data should be encrypted; private areas should be marked to avoid interruption. 4. Local Appreciation: Discovery of the city beauty increases local appreciation. Local aesthetics should be included. 5. Sense of Achievement: Immediate feedback and sense of competence as motivation. Adopt gamified methods. 6. Safety: Ensure explorers’ safety under low temperatures; app should suggest routes with proper light and shelters.
4. O/C Design Matrix C-Change B-Change A-Change F-Outcome / / / A-Outcome / / / / Do more outdoor walking, increase physical activities. Help users appreciate Byproduct the city more. R-Outcome • Application domain: BCSS focused on healthy lifestyle, with city exploration as a tool. • Main intent: Reinforce a behaviour -- increase outdoor walking/physical activity • Measure the behavior: Follow 1 group of participants through 2 months, collect their daily steps data using a digital band /smartphone. At last, compare the data. 1st month: without the app (e.g. 1000 steps/day) 2nd month: with the app (e.g. 2000 steps/day)
5. Context Analysis The Intent • Reinforce an existing behaviour: increase outdoor walking/physical activity The Event • Use context • Problem domain: healthy lifestyle/physical activity, city exploration • User(s) in situ: user performs the activity in a relaxed vibe, nonmandatory tasks • User context • User dependent features: sedentary residents, newcomers, active explorers • User's life situation: international students as newcomers, long-term sedentary residents • Technology context • Platform: Mobile Application (iOS/Android). • Functionalities: GPS services, push notifications • Battery Consumption
6. Context Analysis The Strategy • Persuader • Designer bias • The system persuades via • Assumes outdoor activity is a reminders, feedbacks and part of healthy lifestyle statistics • Assumes that users want social • Community providing social support support • Ethical Considerations • User themselves self-monitoring • Privacy: the app tracks the • Message locations • Activity tracking • Safety: the app encourages outdoor activity even under • Social support harsh natural environments • Route • Direct route: provides clear information about what has been completed
7. Feature Analysis Primary Task Support Reduction • • Tunneling • • • Blocks: Breaking the task of devoting physical efforts to explore a city into small, manageable blocks. Districts -> communities -> blocks, incremental tasks with lighting up districts as a long-term achievement. Activity Conversion: Displaying 10 blocks = 2 Bun burned simplifies the abstract concept of physical activity into relatable units. Warmth Routes: In winter, the system guides users via paths with fireplaces, lowering the barrier. Themed Tours: Themed tours guide users sequentially through several specific blocks. Daily Tasks: Step-by-step small tasks guide users towards bigger achievements Fog of World Map: The core visual of lighting up blocks, frozen blue -> warm orange Records: Track specific metrics like First time lit, Time since last visit. Show statistics with diverse diagrams Selfmonitoring • Simulation • Ice to Warmth: As the user walks (cause), the map tiles change from Frozen Blue to Warm Orange (effect). It simulates the impact of their physical activity on the environment. Tailoring • Resident vs. Traveler Modes: Tailoring the experience based on whether the user is a long-term resident or a tourist. •
8. Feature Analysis Dialogue Credibilit y Rewards • Badges: Awards for specific contexts, e.g., Sunlight Catcher badge for stepping out when sunshine appears, badge for continuously following the daily tasks. Public rankings: Users completing more tasks are shown on the top of the list Reminders • Triggers: Sending notifications at the opportune moment. The sun is out! Go capture it! Suggestion • Weather Gear: Suggesting appropriate clothing Wear a scarf, it's -15°C before the walk starts. Liking • Winter Aesthetics: Using high-quality visuals (warm orange tones against frozen blue) to make the app appealing. Trustworthi-ness • • Privacy Promise: Explicitly stating that location data is encrypted and not sold. Sensitive information: Photos uploaded should be pseudo-named and sensitive information like human faces should be removed, reducing risk of stalkers. Safety Concerns: Denote public places as fireplaces to ensure explorers’ safety Real-world • Local Guide: Using content written by real Oulu residents creates a genuine connection to the city. Verifiability • Map Data: Citing Oulu City data for the map boundaries, ensuring users trust the safety of the routes. •
9. Feature Analysis Social Support Facilitation • Explorer Counter: Displaying 15 other explorers are walking right now on the map edge, reducing the feeling of isolation in the dark winter. Learning • Photo Discovery: Allowing users to see photos taken by others at specific blocks See what others found here, which motivates them to visit that spot. Show Badges: Badges collected are shown in user profiles. • Comparison • Area Stats: 42 residents lit up Block52 today! It provides a benchmark for the user's own activity level. Cooperation • District Goals: Linnanmaa residents have lit up 80% of the area! Users work together to clear the fog for their neighborhood and every participant gets a reward badge. Competition •• Team Competitions: Competition between teams to motivate users. Rankings: Show daily/weekly/monthly ranking lists to motivate users.
10. Visual Design
12. Visual Design
13. One small step, one giant leap. Thank you. Light Up Oulu