The Way We Build Our Product

My presentation from ProductCamp 2015 that explains how we work as a team and build our product.

Transcript

1. THE WAY WE BUILD OUR PRODUCT
2. Kamil Zięba Designer/Head of Product at UXPin
3. UXPin Design Platform
4. Most of the time I have no f***** idea what I’m doing
5. Great Team Gdynia & Mountain View
6. Not a success Media Coverage
7. Not a success Fundraising
8. “Kudos for creating a design tool that has a great user experience even a UX designer can love it. Now that is hard to do, and you guys have done it!” — Larry Sawyer, Senior UX Designer, PayPal Success Happy Customers
9. Success Revenue
10. Focus on the Customers
11. Focus on the Customers You are not your customer. Your friends and family are not your customers as well.
12. Customer Development
13. Customer Support “ZOOM OH GOD WHY THE FUCK CAN'T YOU ZOOM I CANNOT FOR THE LIFE OF ME UNDERSTAND HOW A PIECE OF SOFTWARE BUILT FOR LAYING OUT DESIGN ELEMENTS DOESN'T HAVE THE ABILITY TO ZOOM”
14. UserVoice
15. Surveys
16. Focus on what really matters Do only couple things at the time, and do them good great
17. Focus on what really matters Say “no” a lot.
18. Focus on what really matters Prioritize
19. HIGH EFFORT LOW EFFORT LOW IMACT HIGH IMACT DON’T YES! MAYBE MAYBE
20. You can’t improve something you don’t measure
21. Business Metrics available to everyone
22. Business Metrics available to everyone
23. Business Metrics available to everyone
24. Product Features Usage Cohorts Funnels Usability Studies
25. Collaboration is the key.
26. Plan together
27. Don’t assume you have the best ideas
30. Talk with people
31. We’re hiring! uxpin.com/join
32. Thanks! kamil@uxpin.com @ziebak