140308-DevFest-WTM_zhuhai CleanMaster Story

Transcript

1. SECRET TO MOBILE SUCCESS
 — THE CLEAN MASTER STORY —

2. None

3. 
   
   5# 
   .

4. 
   
   DOWNLOADS

5. SEPTEMBER

6. )08
   %*%
   8&
   "$)*&7&
   5)*4 ! ➡ IDENTIFY USER’S PAIN POINT ! ➡ USER-CENTERED

   ! ➡ SCIENTIFIC OPERATION

7. PAIN POINT OF ANDROID SMARTPHONE USERS ◆Not enough storage ◆Memory

   shortage ◆Low quality apps Junk Files Memory Boost App Manager

8. )08
   %*%
   8&
   "$)*&7&
   5)*4 ! ➡ IDENTIFY USER’S PAIN POINT ! ➡ USER-CENTERED

   ! ➡ SCIENTIFIC OPERATION

9. MANUALLY ANALYZING ◆   Top downloaded Apps ◆ 100/day

   ◆ Clean up  +more than peers ◆100MB to 400MB ! ◆ 
   5#
   .
   .
   

10. DATA PROTECTION ! ◆Two Cleaning Models ◆Preview

11. QUICK RESPONSE ◆ Multi-language Customer Service in Real Time !

    ◆ Internal Feedback Managing System ! ◆ Constant Update and Quick Fix

12. USER COMMUNITY ◆Beta Testing Group

13. USER ENGAGEMENT

14. OVER 6,000,000 REVIEWS

15. )08
    %*%
    8&
    "$)*&7&
    5)*4 ! ➡ IDENTIFY USER’S PAIN POINT ! ➡ USER-CENTERED

    ! ➡ SCIENTIFIC OPERATION

16. Testing Stage Growing Stage Explosion Stage Retention Rate RATING Virality

    Organic Installs Retention Rate Retention Rate Active Rate AN INSIGHT INTO THE DATA

17. CM BEHAVIOR CLOUD SECURIT Y Files Battery Quality … Gives

    users full control over their phones!

18. CLEAN MASTER WHAT’S NEXT… 4&$63*5:

19. SECURITY & PRIVACY ! V5.0 NEW

20. “It is good to love many things, for therein lies

    the true strength, and whosoever loves much performs much, and can accomplish much, and what is done in love is well done.” – Vincent Van Gogh


21. MEET OUR LOVELY TEAM