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140308-DevFest-WTM_zhuhai CleanMaster Story
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Zoom.Quiet
March 11, 2014
Technology
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140308-DevFest-WTM_zhuhai CleanMaster Story
CleanMaster Story for RSA and DevFest-WTM
Zoom.Quiet
March 11, 2014
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Transcript
SECRET TO MOBILE SUCCESS — THE CLEAN MASTER STORY —
None
5# .
DOWNLOADS
SEPTEMBER
)08%*%8&"$)*&7&5)*4 ! ➡ IDENTIFY USER’S PAIN POINT ! ➡ USER-CENTERED
! ➡ SCIENTIFIC OPERATION
PAIN POINT OF ANDROID SMARTPHONE USERS ◆Not enough storage ◆Memory
shortage ◆Low quality apps Junk Files Memory Boost App Manager
)08%*%8&"$)*&7&5)*4 ! ➡ IDENTIFY USER’S PAIN POINT ! ➡ USER-CENTERED
! ➡ SCIENTIFIC OPERATION
MANUALLY ANALYZING ◆ Top downloaded Apps ◆ 100/day
◆ Clean up +more than peers ◆100MB to 400MB ! ◆ 5# . .
DATA PROTECTION ! ◆Two Cleaning Models ◆Preview
QUICK RESPONSE ◆ Multi-language Customer Service in Real Time !
◆ Internal Feedback Managing System ! ◆ Constant Update and Quick Fix
USER COMMUNITY ◆Beta Testing Group
USER ENGAGEMENT
OVER 6,000,000 REVIEWS
)08%*%8&"$)*&7&5)*4 ! ➡ IDENTIFY USER’S PAIN POINT ! ➡ USER-CENTERED
! ➡ SCIENTIFIC OPERATION
Testing Stage Growing Stage Explosion Stage Retention Rate RATING Virality
Organic Installs Retention Rate Retention Rate Active Rate AN INSIGHT INTO THE DATA
CM BEHAVIOR CLOUD SECURIT Y Files Battery Quality … Gives
users full control over their phones!
CLEAN MASTER WHAT’S NEXT… 4&$63*5:
SECURITY & PRIVACY ! V5.0 NEW
“It is good to love many things, for therein lies
the true strength, and whosoever loves much performs much, and can accomplish much, and what is done in love is well done.” – Vincent Van Gogh
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