SCI Marketing Presentation Training

October 23, 2013 at 20K Group, including email training

Transcript

1. fresh air Deborah Fiorito Service Corporation International October 23, 2013
2. Today.... • What IS communications? • Messaging and presentation skills: Basic Training • And, if we have time…. other communications life forms fresh air
3. Your anxieties, fears, worries
4. Why improve?
6. Why communicate more effectively?
 • Promotion • Raises • Increased sales • Better meetings • Less frustration and less STRESS and anxiety • Stronger image • Better relationships with colleagues and business associates
7. Toughest Challenge:
 Your Audience’s Ability to Remember 400 people were asked to listen to a presentation. A week later they were asked what they remembered….. 90 percent remembered NOTHING 10 percent remembered SOMETHING
8. 55 percent remembered how the presented LOOKED (Anything visual) 38 percent recalled how the presenter sounded (auditory) Only 7 percent remembered anything about content
9. Where do I start?
 
 Fundamentals of a Great Presentation
10. [Sell this object]
11. OBJECTIVE AUDIENCE MESSAGES PROOF, DATA, ANECDOTES METRICS
13. 20k group Understanding your audience is key to preparation • Biases • Understanding • Knowledge • Motivation • Personal styles • Business challenges and opportunities • Personal problems • Distractions
14. 20K Message Map Audience Objective/ Motivation KEY MESSAGES Proof/Data/Anecdotes that support key messages
15. LITMUS-TESTING
 KEY MESSAGES Credible (start with the truth) Clear & concise (what’s the point if no one understands?) Differentiate (worthless if you’re just like everybody else) Target the right audiences (“right” being the operative word) Mission-aligned (sounds obvious, but you’d be surprised) Inspiring (if I’m not jazzed, then what’s the point?)
16. Give me a process • Audience analysis • Establishing objectives • Key messages • Content development • Visuals and collateral • Environmental assessment • Practice, practice, practice ✴ Sizzle • Edit, edit, edit
17. Body Gestures Voice Eyes
18. 21 What does your face say about you?
21. Assemble your presentation Bring your PowerPoint presentation into the 21st century
22. "It's [PowerPoint] just like the printing press; it enabled all sorts of garbage to be printed.” ! ! Dennis Austin, Original Programmer for MSPowerPoint
23. START WITH IDEAS, NOT SLIDES
27. ! Basics • A BASIC OUTLINE (the three-act play) • VISUAL AIDS & HANDOUTS (appropriate, clear & uncluttered, consistent, dynamic) • POWERPOINT (do be consistent, use new tech, charts/graphs, practice) ! • A LITTLE MORE ON PPT • Don’t use too many slides • Write in phrases, not full sentences • Remember the six line, six word rule, if that! • And finally, SIZZLE
28. The “sizzle” king: Dr. Stephen Klineberg, Rice University
29. • Groups • 20 minutes to identify topic, objectives, audience & messages • 30 minutes to build your 5 minute presentation • 1…2…3…GO! Now It’s Your Turn We hate you, Debbie. You’ll thank me one day.
30. • In your content ! • In your organization ! • In yourself ! HAVE FUN! Be Confident…
31. 20k group fresh air
32. 12 Strategies of Compassionate Communication* • Relax • Stay present • Cultivate inner silence • Increase positivity • Reflect on your deepest values • Access a pleasant memory • Observe non-verbal cues • Express appreciation • Speak warmly • Speak slowly • Speak briefly • Listen deeply *Source: Andrew Newberg, Mark Waldman, Words Can Change Your Brain
34. Email can and has
 destroyed careers
35. Ouch! A UK hedge fund trader thought he could improve margins by illegally trading after hours. He chided his colleagues for not measuring up with this email: ! “Poor souls, working past cookies and milk time... for once in your lives, you can work like real men and do a proper day’s work. (You really are a bunch of women of the first order.” ! RESULT: SEC fine totaling $76.8 million
36. Email Litmus Test If you had to spend the price of a stamp to send this e-mail, would you?
37. Situation: ! [name], I realize your mother is in the hospital, but you’ve been late to work for four days straight. This is unacceptable. ! --Randy Exercise
38. Professionalism Work-appropriate? –Chain emails –Planning after-work social meeting –Health-related –Problems with family, spouse, friends –Religious messages –Affinity group messages (non-corporate)
39. Professionalism Is an email the right channel? – Personal-personnel issues – “Dressing someone down” – Confidential information – Deal details
40. OKAY, I’M OLD, BUT,
 ARE GOOD MANNERS TOO MUCH TO ASK?
41. Just being nice is the first step • I appreciate ….. • It was nice to hear from you…. • Dear ….. • Ron, • I look forward to hearing from you…. • If I can help you in any way…. • It would be great if…. • I would really appreciate it if….. • Cheers, Best, Looking forward to seeing you soon,
42. Subject Line Basics • Clear, concise • ?? !! • Hey! is not a real subject line • RE: RE: FW: FW: less likely to be read
43. Biggest do-nots in emailing • Write while angry • Use bad grammar • Inappropriately casual • Vague • Rude • “Reply all” • Forward business emails not intended for original recipients
44. 20k group fresh air Biggest do-nots in emailing • Write while angry   • Use bad grammar   • Inappropriately casual   • Vague   • Rude   • “Reply all”   • Forward business emails not intended for original recipients
45. Exercise Situation: ! You need to tell your boss that the project you’ve been working on will be three days late. She is out of the country, so you can’t call, but you know she’s checking email. Reason for being late: Someone in your office filed the wrong documentation with the city, so you have to start over.