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Helter Skelter: Competing on Experiences

Helter Skelter: Competing on Experiences

The race for the best technology' is shifting toward 'the race for the best experience'. Or in other words: what software left when it ate the world...

Ron Kersic

May 12, 2016
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  1. EXPERIENTIAL COMPETING ON EXPERIENCES DIRECT COMPETITORS PayPal Apple Pay TransferWise

    Sell Products that compete with yours Sell Experiences that replace yours
  2. EXPERIENTIAL COMPETING ON EXPERIENCES DIRECT COMPETITORS PayPal TransferWise Apple Pay

    #fintech Sell Products that compete with yours Sell Experiences that replace yours
  3. PERCEPTUAL EXPERIENTIAL COMPETING ON EXPERIENCES DIRECT COMPETITORS Sell Products that

    compete with yours Sell Experiences that replace yours Change Expectations your customers have PayPal TransferWise Apple Pay Amazon Uber AirBnB #fintech
  4. PERCEPTUAL EXPERIENTIAL LIQUID EXPECTATIONS DIRECT COMPETITORS Sell Products that compete

    with yours Sell Experiences that replace yours Change Expectations your customers have PayPal TransferWise Apple Pay Amazon Uber AirBnB #fintech
  5. PERCEPTUAL EXPERIENTIAL COMPETING ON EXPERIENCES DIRECT COMPETITORS Sell Products that

    compete with ours Sell Experiences that replace ours Change Expectations our customers have EXPERIENCE GAP
  6. EXPERIENCE GAP LIQUID EXPECTATIONS A cultural shift of everything competing

    with everything and expectations transcending traditional boundaries.
  7. EXPERIENCE GAP LIQUID EXPECTATIONS 2. ATOMISATION What matters is not

    the means of delivery, but the service and its relevance to the job-in-the-moment.
  8. A B C newly launched business model sun-setting business model

    COMPETING ON EXPERIENCES ARENAS. NOT INDUSTRIES
  9. COMPETING IN ARENAS A B C 1.Shape the definition of

    ‘value’ 2.Deliver on that promise at a global scale 3.Raise the bar on the expectation of ‘value’ 4.Repeat
  10. COMPETING IN ARENAS A B C 1.Shape the definition of

    ‘value’ 2.Deliver on that promise at a global scale 3.Raise the bar on the expectation of ‘value’ 4.Repeat
  11. COMPETING IN ARENAS A B C 1.Shape the definition of

    ‘value’ 2.Deliver on that promise at a global scale 3.Raise the bar on the expectation of ‘value’
  12. COMPETING IN ARENAS A B C Platform at Scale Standardised,

    commoditised Low variety, high reusability Business ‘R&D’ High variety, low reusability
  13. Published 2016 by 0xD in Amsterdam. Brand Category Brand Value

    2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 1 Technology 246,992 4 67% 1 2 Technology 173,652 4 9% -1 3 Technology 115,500 4 28% 1 4 Technology 93,987 4 -13% -1 5 Payments 91,962 4 16% 2 6 Telecom Providers 89,492 3 15% 2 7 Telecom Providers 86,009 3 36% 4 8 Soft Drinks 83,841 5 4% -2 9 Fast Food 81,162 4 -5% -4 10 Tobacco 80,352 3 19% -1 11 Technology 76,572 5 43% 3 12 Technology 71,121 4 99% 9 13 Retail 66,375 2 NEW ENTRY 14 Retail 62,292 4 -3% -4 15 Telecom Providers 59,895 4 20% 0 16 Regional Banks 59,310 3 9% -3 TOP 100 MOST VALUABLE GLOBAL BRANDS 2015
  14. Published 2016 by 0xD in Amsterdam. Brand Category Brand Value

    2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 1 Technology 246,992 4 67% 1 2 Technology 173,652 4 9% -1 3 Technology 115,500 4 28% 1 4 Technology 93,987 4 -13% -1 5 Payments 91,962 4 16% 2 6 Telecom Providers 89,492 3 15% 2 7 Telecom Providers 86,009 3 36% 4 8 Soft Drinks 83,841 5 4% -2 9 Fast Food 81,162 4 -5% -4 10 Tobacco 80,352 3 19% -1 11 Technology 76,572 5 43% 3 12 Technology 71,121 4 99% 9 13 Retail 66,375 2 NEW ENTRY 14 Retail 62,292 4 -3% -4 15 Telecom Providers 59,895 4 20% 0 16 Regional Banks 59,310 3 9% -3 TOP 100 MOST VALUABLE GLOBAL BRANDS 2015
  15. Published 2016 by 0xD in Amsterdam. Brand Category Brand Value

    2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 1 Technology 246,992 4 67% 1 2 Technology 173,652 4 9% -1 3 Technology 115,500 4 28% 1 4 Technology 93,987 4 -13% -1 5 Payments 91,962 4 16% 2 6 Telecom Providers 89,492 3 15% 2 7 Telecom Providers 86,009 3 36% 4 8 Soft Drinks 83,841 5 4% -2 9 Fast Food 81,162 4 -5% -4 10 Tobacco 80,352 3 19% -1 11 Technology 76,572 5 43% 3 12 Technology 71,121 4 99% 9 13 Retail 66,375 2 NEW ENTRY 14 Retail 62,292 4 -3% -4 15 Telecom Providers 59,895 4 20% 0 16 Regional Banks 59,310 3 9% -3 TOP 100 MOST VALUABLE GLOBAL BRANDS 2015
  16. Published 2016 by 0xD in Amsterdam. Brand Category Brand Value

    2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 1 Technology 246,992 4 67% 1 2 Technology 173,652 4 9% -1 3 Technology 115,500 4 28% 1 4 Technology 93,987 4 -13% -1 5 Payments 91,962 4 16% 2 6 Telecom Providers 89,492 3 15% 2 7 Telecom Providers 86,009 3 36% 4 8 Soft Drinks 83,841 5 4% -2 9 Fast Food 81,162 4 -5% -4 10 Tobacco 80,352 3 19% -1 11 Technology 76,572 5 43% 3 12 Technology 71,121 4 99% 9 13 Retail 66,375 2 NEW ENTRY 14 Retail 62,292 4 -3% -4 15 Telecom Providers 59,895 4 20% 0 16 Regional Banks 59,310 3 9% -3 TOP 100 MOST VALUABLE GLOBAL BRANDS 2015 Technology Technology Technology
  17. Published 2016 by 0xD in Amsterdam. Brand Category Brand Value

    2015 $M Brand Contribution Brand Value % change 2015 vs 2014 Rank change 1 Technology 246,992 4 67% 1 2 Technology 173,652 4 9% -1 3 Technology 115,500 4 28% 1 4 Technology 93,987 4 -13% -1 5 Payments 91,962 4 16% 2 6 Telecom Providers 89,492 3 15% 2 7 Telecom Providers 86,009 3 36% 4 8 Soft Drinks 83,841 5 4% -2 9 Fast Food 81,162 4 -5% -4 10 Tobacco 80,352 3 19% -1 11 Technology 76,572 5 43% 3 12 Technology 71,121 4 99% 9 13 Retail 66,375 2 NEW ENTRY 14 Retail 62,292 4 -3% -4 15 Telecom Providers 59,895 4 20% 0 16 Regional Banks 59,310 3 9% -3 TOP 100 MOST VALUABLE GLOBAL BRANDS 2015 Platform Platform Platform Platform Platform Platform Platform Platform Platform
  18. DESIGN THINKING IN TECH DESIGN EXECUTES STRATEGY SILO ONE SILO

    TWO SILO THREE STRATEGY AND VISION EXECUTION DESIGN BRIDGES SILOS
  19. DESIGN THINKING IN TECH DESIGN EXECUTES STRATEGY SILO ONE SILO

    TWO SILO THREE STRATEGY AND VISION EXECUTION DESIGN SHAPES STRATEGY ERIC ROSCAM ABBING