Designing for Ecosystems - Emerce Dare 2017

Most of today’s design practices hail from industrial value chain origins: brands provide and customers consume. Design is considered an activity for experts who work as problem solvers for their users (the problem holders), who are not supposed to actively contribute in real-time to the value creation process with their work or their knowledge.

This talk proposes -or provokes- a rethink towards designing in terms of shaping potential and opportunities; towards designing the game and not the board.

Transcript

1. THE EXPERT & THE CITIZEN DESIGNER DESIGNING FOR ECOSYSTEMS
2. 00 INTRODUCTION
3. TECHNOLOGY BUSINESS ORGANISATION SERVICE DESIGN
4. TECHNOLOGY BUSINESS ORGANISATION HERE THERE SERVICE DESIGN
5. WHAT GOT US WILL GET NOT US HERE THERE
6. 01 CITIZEN DESIGNS
7. #barcamp
9. #barcamp #legoideas
11. #barcamp #legoideas #ikeahackers
13. #barcamp #legoideas #ikeahackers #fakenews
15. 02 WHEN CITIZENS SHOW THE WAY
16. OPTIMISATION STUFF ECOSYSTEM
17. B C DESIGNED FOR YOU BUSINESS CONSUMER
18. DESIGNED WITH YOU B BUSINESS C CONSUMER P PRODUCER
19. ECOSYSTEM CONTROL CREATION STUFF EXPERT CITIZEN DESIGN-TIME RUN-TIME “problem” “customer” “segment” “potential” “peers” “niches” BIG BIGGER
21. B BUSINESS C CONSUMER
22. B BUSINESS C CONSUMER P PRODUCER P PRIMITIVES E ENABLERS N NARRATIVE
23. PLATFORM VALUE CANVAS v1.0 PRODUCERS OWNER PARTNERS CONSUMERS VALUE PROPOSITIONS TRANSACTIONS CORE / MISSION P E N
30. 03 NEXT MONDAY “WHAT IF SOMEONE ELSE GETS TO CREATE?” (MADLY) FALL OUT OF LOVE
31. 04 YOUR IDEAS ron.kersic@gmail.com
32. 05 SOURCES slide 8: https://twitter.com/chrismessina/status/223115412 slide 10: https://ideas.lego.com/dashboard slide 12: http://www.ikeahackers.net/2015/11/kallax-hack.html slide 14: https://www.wired.com/2017/02/veles-macedonia-fake-news/ slide 16: https://www.wired.com/insights/2014/01/platform-thinking-approach-innovation slide 17: http://servicedesignforinnovation.eu/wp-content/uploads/2017/03/SDIN-Conference-Presentation-Toshiba.pdf slide 19: http://www.ep.liu.se/ecp/125/011/ecp16125011.pdf slide 20: https://au.pinterest.com/pin/419116309059259901/ slide 21: https://multionlineidm.wordpress.com/2013/08/06/final-service-blueprint-for-stage/ slide 22: https://medium.com/kima-ventures/the-npe-canvas-fundamental-principles-for-any-end-user-facing- product-321d84cc51ad slide 23: http://digital-ahead.de/platform-innovation-toolkit/ slide 24: catan.com slide 25: https://nl.pinterest.com/pin/372813675394064794/ slide 26: https://nl.pinterest.com/pin/372813675394064807/ slide 27: https://ideas.lego.com/projects/e6affa8f-4988-4a25-8cc3-6bf28b8c30b3 slide 29: Agnė Kazlauskaitė, Chief Technology Office, ING