Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Slite Onboarding

Slite Onboarding

How Slite Onboards New Users

adrientaravant

May 23, 2018
Tweet

Other Decks in Technology

Transcript

  1. How Slite Onboards New User Freely inspired for the occasion

    by Samuel Ullick Onboarding teardowns
  2. Hi, I’m Adrien In order to better understand Slite, and

    because I love to do so, I did an onboarding teardown for myself.
  3. Hi, I’m Adrien In order to better understand Slite, and

    because I love to do so, I did an onboarding teardown for myself. Please consider it as part of a my ‘’cover letter’’.
  4. Hi, I’m Adrien In order to better understand Slite, and

    because I love to do so, I did an onboarding teardown for myself. Please consider it as part of a my ‘’cover letter’’. Hope you’ll enjoy it.
  5. Hi, I’m Adrien In order to better understand Slite, and

    because I love to do so, I did an onboarding teardown for myself. Please consider it as part of a my ‘’cover letter’’. Hope you’ll enjoy it. Shall we start ?
  6. …but the copy here states clearly what it will be

    about Very broad though… Nice benefits oriented intro headline
  7. ‘Team’ has always been important. But the ‘note app’ mention

    disappeared. Notice how we started and ‘ended up’ with two benefits oriented copy.
  8. ‘Team’ has always been important. But the ‘note app’ mention

    disappeared. Notice how we started and ‘ended up’ with two benefits oriented copy. But the last one has the advantage of explicitly stating what it will be all about : writing
  9. I love the fact that images perfectly illustrate the value-prop

    ! Makes you feel from the start that team work will be important to Slite !
  10. And the illustration even reinforce the value proposition. ! I

    love the fact that images perfectly illustrate the value-prop ! Makes you feel from the start that team work will be important to Slite !
  11. Not only images can be used to convey the tool

    core values but sometimes they can be used to provide additionnal hint…
  12. Not only images can be used to convey the tool

    core values but sometimes they can be used to provide additionnal hint… Looks like there will be easy cross- device sharing…this is quite expected from an app to write things down.
  13. Not only images can be used to convey the tool

    core values but sometimes they can be used to provide additionnal hint… Looks like there will be easy cross- device sharing…this is quite expected from an app to write things down. But it’s still a good point to answer questions even before they arise. It makes the user journey smoother.
  14. Not only images can be used to convey the tool

    core values but sometimes they can be used to provide additionnal hint… Looks like there will be easy cross- device sharing…this is quite expected from an app to write things down. But it’s still a good point to answer questions even before they arise. It makes the user journey smoother. Even though, as W. Shakespeare said « the course of true love never did run smooth ». !
  15. It looks like the homepage allows us to discover the

    tool piece by piece…Until we eventually get hooked…
  16. It looks like the homepage allows us to discover the

    tool piece by piece…Until we eventually get hooked… Oh my god…Would love to see that happening ! Take me to this place ! But first, let’s see what’s below…
  17. We could test a CTA copy more content oriented, such

    as for the two other CTA of this section.
  18. We could test a CTA copy more content oriented, such

    as for the two other CTA of this section.
  19. Plus it could be the right time here to enhance

    the idea that it will be easy to switch from an existing tool such as google drive.
  20. Just skipped to this part, cause I love templates !

    So great for onboarding user and content marketing.
  21. Just skipped to this part, cause I love templates !

    So great for onboarding user and content marketing. And by the way, that’s how I discovered Slite, on Product Hunt. Yay !
  22. Overall, knowledge and sharing is all about people. It feels

    a bit lonely on this home page for a team-knowledge-sharing-tool. Let’s re-use some design I saw elsewhere !
  23. Overall, knowledge and sharing is all about people. It feels

    a bit lonely on this home page for a team-knowledge-sharing-tool. Let’s re-use some design I saw elsewhere ! Faces, review and position => everything to make it real.
  24. As S.Ullick likes to say : Nothing means « no

    need to think » quite like the word « free »
  25. I wonder if proposing a mail input directly on the

    home page has been discussed and why it was not retained for now
  26. I wonder if proposing a mail input directly on the

    home page has been discussed and why it was not retained for now
  27. I wonder if proposing a mail input directly on the

    home page has been discussed and why it was not retained for now Specially as we know that email adresses are gold.
  28. The email input form which appears when you click on

    ‘your work email’ could have been shown directly on this screen, for saving one step to the user…Or that’s what I’d think. Anyway ! Here Slite you’re clearly pushing me to connect with google or slack !
  29. But this would probably push more users to choose this

    option : with lot of disadvantages such as temporary emails, typos mistakes.. The email input form which appears when you click on ‘your work email’ could have been shown directly on this screen, for saving one step to the user…Or that’s what I’d think. Anyway ! Here Slite you’re clearly pushing me to connect with google or slack !
  30. And that’s maybe part of the reason why Slack is

    asking right at the begining of their onboarding to « check your email » even though it breaks the user flow. But this would probably push more users to choose this option : with lot of disadvantages such as temporary emails, typos mistakes.. The email input form which appears when you click on ‘your work email’ could have been shown directly on this screen, for saving one step to the user…Or that’s what I’d think. Anyway ! Here Slite you’re clearly pushing me to connect with google or slack !
  31. And using ‘’slack account’’ to connect seems pretty interesting since

    Slite is, for some part of it, an answer to problems encountered by slack teams (messy content organisation, co-editing content)
  32. « Create a new team » doesn’t give much idea

    of what I’m creating. It looks like it’s more about creating a « workspace » for my team or my Slite organization. Could be something like…
  33. « Create a new team » doesn’t give much idea

    of what I’m creating. It looks like it’s more about creating a « workspace » for my team or my Slite organization. Could be something like…
  34. I wonder if it is some kind of hidden progress

    bar into the design itself ! Would be nice.
  35. This is really a progress bar ! But it looks

    like we are really moving fast forward…
  36. Looks like Slite’s team is very attentive to details. Here

    if you try to type a Slite-forbidden character in your username (like ’’?’’) it automatically replaces it by ’’-’’ Love it, since Slite don’t supercharge its user interface and the user learn by doing
  37. What will my username be used for ? A little

    descriptive copy or renaming it « Display name » would be a bit more explicit.
  38. Like here for instance. This small copy is a game

    changer. It makes the question a whole lot easier to answer. What will my username be used for ? A little descriptive copy or renaming it « Display name » would be a bit more explicit.
  39. One could maybe select « yes » by default when

    C-Level position is selected ?
  40. Button state changes ! It helps the user save energy

    figuring out the next step to take. Always useful !
  41. ’’Team’’ probably means ‘’Slite workspace’’. But…the copy could be more

    explicit. Furthermore, we have no clue about what will happen next.
  42. ’’Team’’ probably means ‘’Slite workspace’’. But…the copy could be more

    explicit. So let’s ‘’join’’ to see ! Furthermore, we have no clue about what will happen next.
  43. Oh…now I still have to setup my team. So I

    guess the joining is for later.
  44. Oh…now I still have to setup my team. So I

    guess the joining is for later. One could try a more direct CTA on the previous screen
  45. And It seems this time I only did a very

    small step… Are there 4 steps remaining ? All of this is a little confusing.
  46. But still, attention to details help us to move on

    : the form is prepopulated with my company name and Slite tells me it’s taken. I just saved so much time :
  47. 1. Thinking about a team name But still, attention to

    details help us to move on : the form is prepopulated with my company name and Slite tells me it’s taken. I just saved so much time :
  48. 1. Thinking about a team name 2. Writing it down

    But still, attention to details help us to move on : the form is prepopulated with my company name and Slite tells me it’s taken. I just saved so much time :
  49. 1. Thinking about a team name 2. Writing it down

    3. Clicking ’’validate’’ or ‘’continue’’ only to know that it is already taken. But still, attention to details help us to move on : the form is prepopulated with my company name and Slite tells me it’s taken. I just saved so much time :
  50. One could test to provide non- taken alternatives right away

    to avoid loosing too much time here !
  51. The« auto join » is enabled by default, but the

    copy could be even more benefits oriented to incite user to say ‘’yes’’.
  52. The user benefit is that he won’t need to invite/add

    my team mates one by one. The« auto join » is enabled by default, but the copy could be even more benefits oriented to incite user to say ‘’yes’’.
  53. Inspired by Slack we could revamp it like : ‘’Let

    your team members sign in by themselves to this Slite organization using their @emma-chloe.com email adress. Otherwise you’ll have to send them all invites yourself.’’ The user benefit is that he won’t need to invite/add my team mates one by one. The« auto join » is enabled by default, but the copy could be even more benefits oriented to incite user to say ‘’yes’’.
  54. This CTA copy is still pretty generic, specially when you

    know this is the last step ! Let not the user ignores it !
  55. This CTA copy is still pretty generic, specially when you

    know this is the last step ! Let not the user ignores it !
  56. Thank you Slite ! 3 clickable links here with a

    clear focus inciting to download the app.
  57. If numbers tell us that downloading the app correlates with

    a better activation/retention, one could try here to explaine the benefit you get doing it.
  58. If numbers tell us that downloading the app correlates with

    a better activation/retention, one could try here to explaine the benefit you get doing it. Like Slack : ’Install the Slite app to get better notifications, and to launch Slite right from your dock’’ Or Slite mail inspired : ’’Slite app keeps your team's work accessible right from your desktop’
  59. Wow, you know what you want Slite ! Already asking

    to meet with my family when I didn’t get the chance to date you ?
  60. Wow, you know what you want Slite ! Already asking

    to meet with my family when I didn’t get the chance to date you ? What If I didn’t chose auto-join before ? Here would be a good time to propose it again. Persistence is key !
  61. What…? The product is using itself to introduce itself ?

    Instead of lots of articles to read and tooltip to go trough. Love it !
  62. Ahhh…Reminds me of an old enigma game I used to

    love : ouverture- facile.com, for those born in the 80s
  63. Ok ! I skiped the end of this quick tutorial

    but this whole experience is awesome and you end it up knowing how to easily « write things down » ! You Nailed It Slite demonstrating, first thing, one of the core value of your product.
  64. Let’s go for the golden lighting. Looks like precious piece

    of information will be revealed to me.
  65. Let’s go for the golden lighting. Looks like precious piece

    of information will be revealed to me.
  66. Oops ! One could use this empty screen to help

    the user keep going with its first experience.
  67. Plus the copy here feels like a general one not

    relevant to a still fresh user. Oops ! One could use this empty screen to help the user keep going with its first experience.
  68. Plus the copy here feels like a general one not

    relevant to a still fresh user. Oops ! One could use this empty screen to help the user keep going with its first experience. Let’s be less descriptive and more action oriented.
  69. And why not introduce a progression system, which would stick

    with users, showing the progress they’ve made on THEIR schedule.
  70. Would be important here to show some meaningfull step has

    already been achieved And If someone reaches “100%” progress, you can also always just graduate them to “Level 2” and start them off on a new series of quests!
  71. Would be important here to show some meaningfull step has

    already been achieved And If someone reaches “100%” progress, you can also always just graduate them to “Level 2” and start them off on a new series of quests!
  72. We could even personnalize the ‘’quests’’ to be pursued depending

    on data collected during the signup. To do that, adding this little friend during the signup process would bring much values
  73. We could even personnalize the ‘’quests’’ to be pursued depending

    on data collected during the signup. It signals what’s important and clues the users benefits they might have missed To do that, adding this little friend during the signup process would bring much values
  74. We could even personnalize the ‘’quests’’ to be pursued depending

    on data collected during the signup. Plus it helps Slite understand the user base, and customize the experience. It signals what’s important and clues the users benefits they might have missed To do that, adding this little friend during the signup process would bring much values
  75. We could even personnalize the ‘’quests’’ to be pursued depending

    on data collected during the signup. Plus it helps Slite understand the user base, and customize the experience. It signals what’s important and clues the users benefits they might have missed To do that, adding this little friend during the signup process would bring much values The progression system could then be customized with these insights
  76. Look at that ! Nicely helping to reminds the users

    they’re in the right place and helping them to get started.
  77. Look at that ! Nicely helping to reminds the users

    they’re in the right place and helping them to get started. This screen doesn’t persist later on when you create other channel => that’s where the progression system we talked about could be useful to keep introducing templates, adding more quests as the user discover Slite