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1. AppOptimizer.com A/B TESTING FOR NATIVE MOBILE APPS
2. THE TEAM Jeremy Flores Amber Durrell Michael Craig Igor Lebovic Founded and grew CalorieCount.com from 0 - 4M members, sold to The New York Times. Most recently VP at About.com M.Eng. from MIT-CSAIL, two SBs in CS and Math from MIT, software developer with experience at VMware, NVIDIA SB in Biology from MIT, Masters in Public Health in Epidemiology and Biostatistics, Developer at Dream Engine Interactive SB in Digital Media from MIT, entered mobile development in 2006 through work at OLPC and MIT Media Lab, President of mobile consulting firm Dream Engine Interactive
3. PROBLEM One of these two buttons performs 20% better, but which one? Pain Point: No easy way to A/B test native apps, which would help publishers increase engagement and revenue.
4. SOLUTION Publishers test variations of UI elements without having to resubmit to the App Store. Benefit: UIs are developed based on informed and quantified decisions, and changes can be made as often as needed.
5. MARKET SIZE +$2bn in 2012, Quickly Growing A/B Testing Multivariate Testing Crash Reporting Cart Abandonment Analysis Customer Feedback Segmentation One SDK To Rule Them All! Starting Point 1 2 3 4 6 7
6. COMPETITION 1 800lb Gorilla + 1 Startup 1 Accenture Interactive 2 Adobe Systems 3 Amadesa 4 Autonomy 5 GlobalMaxer 6 Google 7 Hi-Conversion 8 Maxymiser 9 Monetate 10 SiteSpect 11 Vertster 12 Visual Website Optimizer 13 Webtrends 14 Swrve
7. DIFFERENTIATION AppOp$mizer Swrve,   Adobe  T&T,   Webtrends Op$mizely,   VWO,  GWO,   Unbounce,   Vertster Split  Test Accelerator,  Avenseo,   Convert  Expleriments,   Get  Smart  Content SiteTuners,  SiteSpect,  OnDialog,   Conductrics,  Monetate,  Maxymiser,   Accenture,  Amadesa,  Autonomy,   Conversion  Mul$plier,  Divolu$on Works on Mobile Apps Yes Yes No No No No Developer Needed Yes No Yes No No < 10 min Integration Yes No Yes No No <  $1,000   monthly  fee Yes No Yes Yes No
8. MARKETING & SALES Free Marketing B2B Vendor Integrations SEO Q+A Sites Forums Online Video Comment Marketing Blogs + Blogging News/Media/PR Sales Paid Marketing SEM Facebook Affiliate Programs Site-Targeted Advertising Meetup Sponsorships Evangelism The rankings and top grossing leaderboards in App Stores make it easy to identify qualified leads. App profiles also include names of sellers. App Publishers Are Easy To Target
9. MILESTONES Release Schedule Closed Beta: Oct 1st Public Beta: Dec 1st Official Launch: Jan 1st Fundraising Looking to raise an early round of $1m or more to accelerate development and hire sales staff. Contact: team@appoptimizer.com