Data is important. No one will argue that. What you do with data is where things get tricky. Every data point is an element in a story. If you don't mention that there's a gun hidden in the parlor, no one will suspect that you're setting up a murder mystery. Infographics are the same way. Someone has chosen a story to tell, so no matter how visually engaging they are, you still have to ask: what does the data really say? Presented at Parisoma as part of "Intro to Infographics and Data Vis: From Data to Story to Insight", June 2012
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