UX for Mobile: Your users aren't doing what you think they're doing

So, you're company is going mobile. It's going to happen if you plan for it or don't. Users are no longer waiting to get home to their computer, and you might be surprised where they are when they land on your site. So what does this mean? And if you're working to solve a problem from scratch, what does "UX thinking" really mean for you? Presented at SF East Bay New Tech, April 2012. http://www.meetup.com/EBNewTech/

Transcript

2. OR THE UGLIEST “DESIGN” PRESENTATION YOU’LL EVER SEE
3. UX  IS  NOT  DESIGN  
7.                                                        …BUT  WAIT.                                        THERE’S  MORE  TO  IT  THAN  THAT.              “WHEN  IS  A  BOWL  NO  LONGER  A  BOWL?”  
9. THE 5 WHYS
10. -­‐  Why  are  you  having  cereal?   -­‐   Because  I’m  hungry.   -­‐   Are  you  sure?   -­‐   Well,  I’m  going  to  eat  something.     -­‐   Why  do  you  want  to  eat  something?   -­‐   Actually,  I  just  saw  three  ads  for  food  on  TV.   -­‐   Why  are  you  watching  TV  at  this  hour?   -­‐   Well,  I’m  kinda  lonely  cause  my  boyfriend  is  out  of  town.   -­‐   Why  are  you  lonely  without  him?   -­‐   Uh,  well…  I  just  moved  here  to  live  with  him.  
12. User  Experience:     -­‐             The  interacUon  of  someone  with  this  thing        you’ve  made.     User  Experience  Research:   -­‐  Who  is  this  person  touching  your  stuff?   -­‐  Why  are  they  touching  it?   -­‐  Where  are  they  touching  it?   -­‐  What  do  they  get  out  of  it?   -­‐  Was  it  ‘nice?’   -­‐  Did  it  actually  answer  their  “need?”   -­‐  …and  do  you  want  it  to?  
13. So, does our user need a nicer spoon, a better bowl, tastier cereal… …or perhaps some new friends and a local bar?
14. Are  we  designing   a)  “friend  finder  social  app”   Or   b)  “local  food  and  drink  deals  site”  
18. This  is  not  the  most  natural  way  to  interact  with  your  touch  screen!!!     This  is  designing  a  desktop  onto  a  mobile  phone.  
22. What  is  the  number  one   difference  in  how  people  shop  in   Asia  vs  the  US?    
23. Cultural  habits  may  change  what’s  considered  “PREMIUM”  shelf  space  
24. But  sUll…     WHY.  
25. Like  trying  to  get  picked  for  a  kickball  team  in  elementary  school  
26. FIRST:  fit  into  their  habits   THEN:  change  their  lives  
27. Summary   Why,  Why,  Why,  Why,  Why   Who,  what  where  when   How?  
29. Tom  Landauer  and  Jakob  Nielsen   h`p://www.useit.com/alertbox/20000319.html  
30. So…     For  example   “I  need  an  app  to  send  thank  you  cards…”   Fix  this!   [HINT:  THIS  IS  NOT  THE  SOLUTION!]