Influence Mapping

Dan Connors - Co-Founder and Principal Consultant - Applied Influence Group

'Influence Mapping'
Understanding where influence lies for a particular situation allows you and your team to focus your efforts in the most effective and efficient way.

Dan will introduce you to the Applied Influence Group way of mapping influence which has been used in everything from understanding Taliban networks of influence to helping clients win high value deal.

Agile Scotland March 2020

Transcript

1. 1 CREATING EXCEPTIONAL VALUE THROUGH ELITE INFLUENCE
2. WHO 2 Power lasts 10 years Influence not more than 100 -Korean proverb © Applied Influence Group 2020
3. WHO 3 Sometimes, if you want to change a man’s mind, you have to change the mind of the man next to him first. Megan Whelan Turner, the King of Attolia The most valuable commodity I know of is information Gordon Gecko © Applied Influence Group 2020
4. WHO 4 Reduction in Taliban control Taliban control over Population Experience and Instinct Strategy Tactics Execute Review © Applied Influence Group 2020
5. WHO 5 Dan Connors © Applied Influence Group 2020
6. MILITARY CASE STUDY 6 Business Challenge Reduce the number of attacks on Highway 601 within the Lashkar Gah area © Applied Influence Group 2020
7. INFLUENCE CHALLENGES 7 The change that is required within an individual or a group to achieve your desired business outcome in the best way © Applied Influence Group 2020
8. OUR INFLUENCE CHALLENGES 8 Go higher up and further out, more senior conversations Change the view of insurgents carrying out the attacks Change perceptions of us and of legacy issues Identify and speak to motivations of individual Influence a complex internal picture Adjust internal timelines © Applied Influence Group 2020
9. THE FRAMEWORK 9 © Applied Influence Group 2020
10. STRATEGY 10 Influence Strategy
11. STRATEGY INTRODUCTION 11 Makes you think – not just fill out another form Decision Support Process Scalable Inputs from different areas © Applied Influence Group 2020
12. THE 7 QUESTIONS 12 What do I need to achieve? What is the situation? Who & What? By Whom? How do I sequence this? What resources do I need? How do I control this? © Applied Influence Group 2020
13. WHO – HIERARCHY 13 1. Abdul Qayoom Zakir 6. Siraj Haqqani What doesn’t this diagram show? Taliban Haqqani Network 1 6 2 3 4 7 5 © Applied Influence Group 2019 Who do I need to influence?
14. WHO – INFLUENCE MAPPING PART ONE 14 Taliban Change the view of the insurgents carrying out these attacks 1 6 8 © Applied Influence Group 2020
15. WHO – INFLUENCE MAPPING PART ONE 15 Change the view of the insurgents carrying out these attacks © Applied Influence Group 2019 Taliban Haqqani Network Smugglers Afghan Army Afghan Police Coalition Forces Potential Client Competition Existing Client Internal Partner Org Supplier
16. WHO – INFLUENCE MAPPING PART ONE 16 1 2 5 7 4 3 6 8 Taliban Haqqani Network Smugglers Afghan Police Afghan Army Coalition Forces Change the view of the insurgents carrying out these attacks © Applied Influence Group 2020
17. WHO – INFLUENCE MAPPING PART TWO 17 © Applied Influence Group 2020
18. WHO – INFLUENCE MAPPING PART TWO 18 Taliban Haqqani Network Smugglers Afghan Police Afghan Army Coalition Forces Change the view of the insurgents carrying out these attacks © Applied Influence Group 2020
19. INFLUENCE MAPPING 19 Questions to consider • Who do you focus your influence efforts on? • How do they need to be influenced? • Who are your Gatekeepers? • Who can influence for you by proxy? • What future challenges has it revealed? • What gaps in knowledge have you identified? © Applied Influence Group 2020
20. THE 7 QUESTIONS 20 What do I need to achieve? What is the situation? Who & What? By Whom? How do I sequence this? What resources do I need? How do I control this? © Applied Influence Group 2020
21. METHODOLOGY 22
22. MILITARY CASE STUDY 23 Hajji Malang • Session 5 • Release in third person • Location of a Safehouse • 50 detonators recovered • Future Sessions © Applied Influence Group 2019
23. 24 CREATING EXCEPTIONAL VALUE THROUGH ELITE INFLUENCE @AppliedIG www.appliedinfluencegroup.com