Achieve Growth Using LinkedIn and it's Strategies in WordPress Domain - July 2022 Ahmedabad WordPress Meetup

Agenda:
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Importance of LinkedIn (with Stats)
How to optimise your LinkedIn profile as WordPress Nomad?
Tips, tricks and checklist to keep your profile up to date
How to get your desired job in WDD using LinkedIn?
What you should/shouldn't share and how to best do this
How to leverage a LinkedIn company page as a WordPress agency owner?
How to use LinkedIn as a Lead Generator for WordPress Developers and Freelancers?
New features and tools related to LinkedIn
Questions & Answers
Conclusion

Speaker:
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Jignesh Thakkar

Transcript

1. Ahmedabad WordPress Meetup Achieve Growth Using LinkedIn and it's Strategies in WordPress Domain Jignesh Thakkar
2. Ahmedabad WordPress Meetup Objectives • Importance of LinkedIn (with Stats) • How to optimize your LinkedIn profile as WordPress Nomad? • Tips, tricks and checklist to keep your profile up to date • How to get your desired job in WDD using LinkedIn? • What you should/shouldn't share and how to best do this • How to leverage Li company page as a WordPress agency owner? • How to use LinkedIn as Lead Generator as WordPress Developers and Freelancers? • New features and tools related to LinkedIn • Questions & Answers • Conclusion
3. Ahmedabad WordPress Meetup Why LinkedIn? • B2B marketers give more importance to LinkedIn than Facebook • Fastest path to your next client • Third most used social platform among business owners • Most effective platform for product launches Knowledge Branding Jobs Lead and sales Hiring Networking Funding Personal branding
4. Ahmedabad WordPress Meetup Why LinkedIn? • To recruit new talent • Best platform for lead generation • To improve professional face-to-face relationships • Gives your brand increased search visibility • Effective social media platform for content distribution Knowledge Branding Jobs Lead and sales Hiring Networking Funding Personal branding
5. Ahmedabad WordPress Meetup LinkedIn Statistics • More than 830 million users with over 58 million registered companies over 200 countries • 80% B2B leads come from LinkedIn • 49 million people use LinkedIn to search for jobs each week • LinkedIn posts with images get 2x higher engagement • An ad on LinkedIn can reach 14.6% of the world’s population
6. Ahmedabad WordPress Meetup LinkedIn Statistics • 63 million unique mobile users monthly • LinkedIn is the #1 channel B2B marketers use to distribute content at 94% • 4 out of 5 people on LinkedIn “drive business decisions” • 93% of B2B content marketers use LinkedIn for organic social marketing • Companies that post weekly on LinkedIn see a 2x higher engagement rate
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8. Ahmedabad WordPress Meetup • Never leave your profile picture and cover blank • Show off your smile in profile picture (headshot with clear background) PS. You can try something crazy here • Headline should be attention grabbing and compelling • Keywords, company name • Show your experience to create a better network Profile Optimization Turn Your LinkedIn Profile Into Lead Generation Machine
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10. Ahmedabad WordPress Meetup • Make your summary fun to read! • Recommendations and Endorsements matter! • For business profile put logo in cover image • Edit your profile URL (so it will be easy for people to find and connect with you) • Can use bullets and emojis for summary in profile (Don’t miss to add CTA at end) Profile Optimization Turn Your LinkedIn Profile Into Lead Generation Machine
11. Ahmedabad WordPress Meetup • Accomplishments act as social proofs • Hide your prospects from competitor’s eye • Connect all your Emails to LinkedIn account • You can export your connections’ Email • Set your profile and Job application as visible to recruiters. (Jobseekers) Profile Optimization Turn Your LinkedIn Profile Into Lead Generation Machine
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13. Ahmedabad WordPress Meetup • LinkedIn search results • Updates and articles • From profile views • From your likes and comments • From company page • From similar people suggestions How people find you on LinkedIn?
14. Ahmedabad WordPress Meetup LinkedIn Social Selling Index https://business.linkedin.com/sales -solutions/social-selling/the-social- selling-index-ssi
15. Ahmedabad WordPress Meetup • Instead of writing your current job title and company, make sure that you mention the type of job you are looking for. (Show Your Achievements) • If you have no relevant work experience, some things you can consider including are: Relevant projects, volunteer work, experiences that relate to whatever field you are trying to get into • Start With a Catchy Headline LinkedIn: A Weapon for Jobseekers
16. Ahmedabad WordPress Meetup • Start With a Catchy Headline • Broaden your location • Add contact details & industry (Important) • Add relevant skills only wisely • Follow right groups and pages to add interests • Collect some good recommendations • Network Within Your Desired Industry LinkedIn: A Weapon for Jobseekers
17. Ahmedabad WordPress Meetup • Always Be Warm and Welcoming • Treat Your Profile Like Your Resume • Include a Current Job Entry, Even When Unemployed • Use Keyword-Rich Descriptions • Leverage Featured section • Disclose That You’re Open to New Opportunities LinkedIn: A Weapon for Jobseekers
18. Ahmedabad WordPress Meetup How to Create Engaging LinkedIn Post • Pick a niche you’d like to build your influence around. • Know your audience. • Now post specific and relevant content. Post about REAL problems your audience is facing. • As I say, express yourself in your stories. LinkedIn is a platform to talk to real people.
19. Ahmedabad WordPress Meetup • Collect Email list - very important • Via publishing - Add call to action in between of your articles and banners too • You can download all your connections’ Email list as well • Use 7-10 hashtags before publishing any article Content Marketing Tips
20. Ahmedabad WordPress Meetup • Always cross promote your posts and articles on other SM from LinkedIn • Do some research of best hashtags(be wise) • You can Insert link of your website or blog • Optimize Your Content for Engagement and Visibility (include a question, ask people to share content) • Engage With Other People’s Content Content Marketing Tips
21. Ahmedabad WordPress Meetup • Try to keep title characters’ size in odd numbers like 27,29… (It works better than even numbers) • Content length: ~1900- 2000 characters • Use images and videos Content tips
22. Ahmedabad WordPress Meetup • Best time to post: (observations) 10.00 AM to 11.30 AM (Morning) 5.30 PM to 7.00 PM (Evening) • Best days to post: everyday (Best engagement: Tuesday, Wednesday and Thursday) • Posts per day: 1 or 2 or more! Content tips
23. Ahmedabad WordPress Meetup • First degree connections (Direct) • Second degree connections (Mutual) • Third degree connections (Indirect) LinkedIn Connections Types
24. Ahmedabad WordPress Meetup • Maximum invitation limit - 3000 • Maximum connections limit - 30,000 (per profile) (free account) • Unlimited search - for premium account • Ideal invitations per day - 15 (focus on known connection) • Prefer to send personalized connection request with a note • Use advanced search LinkedIn Connections
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26. Ahmedabad WordPress Meetup • Use keywords to describe the group that interests you. • Can send maximum 20-25 requests at at time, then you have to wait for their approvals. (can’t send more than that) LinkedIn Groups
27. Ahmedabad WordPress Meetup • Be more active in groups and help people. • You can share your account’s posts in the groups but you can not share your page’s posts in the groups. LinkedIn Groups
28. Ahmedabad WordPress Meetup • Include the Brand hashtag in each post • Share Content Relevant to Your Industry and expertise • Encourage employees to fill out their LinkedIn profiles • Promote your Company Page beyond LinkedIn • Make a banner conveying your message or USPS or expertise LinkedIn Company Page
29. Ahmedabad WordPress Meetup • Turn on employee notifications for new posts. • Ask more questions in your posts. • Use relevant and different hashtags in your posts • Stream with LinkedIn Live • Post content around LinkedIn trending topics to surface in those results • Create an epic contest LinkedIn Company Page
30. Ahmedabad WordPress Meetup • Cross-promoting to your other social media channels • Use Page analytics to make informed decisions on your content strategy • Leverage the "Invite connections" feature • Share company updates and news consistently • Optimize your Page for SEO • Engage your employees LinkedIn Company Page
31. Ahmedabad WordPress Meetup • Post content to your Page regularly • Use three to five relevant hashtags in your posts to reach new, relevant communities with your content. • Mention influencers and companies you admire in Page updates • Share plenty of videos and visual content LinkedIn Company Page
32. Ahmedabad WordPress Meetup • Encourage employees to participate in LinkedIn Groups • Encourage executives and prominent leaders to @mention your Page • Analyze your competitors’ Pages • Create and maintain Showcase Pages • Respond to every comment on your posts (when warranted) • Share job postings on your Page LinkedIn Company Page
33. Ahmedabad WordPress Meetup • Always be responsive • Make sure you always have kind of pre-draft proposals so that you can send it to your prospects without delay • Don’t forget to endorse people and ask for endorsements Tips
34. Ahmedabad WordPress Meetup Greetings, I hope you doing well. My Name is Sunanda Purohit, I was business development manager in one of the IT company. Right now I am global Entrepreneur working on E-commerce platform. We are having big business expansion & we are looking for like minded potential personality which can shake hand & move further on the same as business partner. I have reviewed your profile & I think you might be the person which we are looking for, if you genuinely interested & looking for business opportunity to move further. Let's meet & talk related the same. Thanks, Sunanda Purohit (E-entrepreneur) Example
35. Ahmedabad WordPress Meetup • Hey Jignesh! Thank you for the request. I am all maxed out on connections at the moment, so to ensure we stay connected be sure to follow me by clicking the “Follow” button on my page. Thanks Jignesh and I look forward to seeing you around LinkedIn! Stay blessed. Example
36. Ahmedabad WordPress Meetup • Always use personalised email/message to your connection • Don’t abandon your connections - Love them Send them wishes on their birthday and promotions if possible. Tips
37. Ahmedabad WordPress Meetup • Send an important update to All your group members • Check who’s viewing your posts/updates (at least thrice a day) • Make your article "Trending in Your Network" Tips
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40. Ahmedabad WordPress Meetup LinkedIn as Lead Generator • Make sure you have a strong LinkedIn presence (Profile) • Connect with the decision makers • Follow up with old leads before targeting new ones • Use automation for speed up and growth Fact: Businesses who use marketing automation experience a 451% increase in qualified leads.
41. Ahmedabad WordPress Meetup LinkedIn as Lead Generator • Put lead generation on autopilot with content marketing • Craft a convincing opening message (note) • Join groups where your ideal prospects hang out • Post relevant content on groups (if that’s their approach) and answer targeted questions in areas of your expertise
42. Ahmedabad WordPress Meetup LinkedIn as Lead Generator • Search with advanced filters and use messaging, aka InMail. • Create and Nurture your LinkedIn group • Maximize your profile’s visibility through posts and interactions • Identify your top performing content via LinkedIn analytics • Connect with profile visitors • Seek help from your colleagues and employees
43. Ahmedabad WordPress Meetup LinkedIn Automation Tools • Expandi - Skyrocket your LinkedIn game & become an outreach pro • Dux Soup - Accelerate your lead generation with personalized LinkedIn outreach • Alfred - Grow your business, while you sleep • LinkedHelper - LinkedIn lead generation tool businesses use to find clients • Octopus CRM - All-In-One LinkedIn Automation Tool
44. Ahmedabad WordPress Meetup Helpful Tools and resources (Bonus) • Adapt Email Finder (Extension) • PFPMaker (For amazing Profile Picture) • Canva (Great cover Image Templates) • Crystal (know their personality)
45. Ahmedabad WordPress Meetup Helpful Tools and resources (Bonus) • LinkedIn Sales Navigator for connecting with buyers and sellers • Shield - Stats and analytics for your personal brand on LinkedIn • Content Drips - Easily create carousel posts for your LinkedIn & Instagram • LeadFuze - one of the top all-in-one LinkedIn lead generation tools
46. Ahmedabad WordPress Meetup • Description: How LinkedIn uses LinkedIn for Marketing is packed full of the tips, insights and lessons they’ve learned through marketing on LinkedIn. • Link: http://bit.ly/2o0mW8s The Secret sauce
47. Ahmedabad WordPress Meetup LinkedIn New Features That You’ve Missed! • Voice Messages • LinkedIn QR Code • LinkedIn Kudos • Find Nearby Function • LinkedIn Stories • Live Videos • LinkedIn Polls • Post Reactions • ‘My Items’ to Save Your Collections of Posts LinkedIn
48. Ahmedabad WordPress Meetup LinkedIn New Features That You’ve Missed! • Name Pronunciation • Carousel Images in Organic Post • Video Meetings • Edit Messages After Sending • Highlight Features Post On Profile • Event Tabs to Create Event • View Page Followers Tab • Notify Employees About Your Post
49. Ahmedabad WordPress Meetup LinkedIn New Features That You’ve Missed! • Photo Frames With #OpentoWork or #Hiring • Dark Mode Feature • LinkedIn Cover Story • Creator Mode
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52. Ahmedabad WordPress Meetup Your hashtag is your electronic signature! • One # will compile your profile, posts, articles, connection and all! Better make it catchy and short! (use your name in it) • Ex. #SocialJignesh
53. Ahmedabad WordPress Meetup LinkedIn For Entrepreneurs • Teach 3×3 analysis to all inside sales people: Before your sales reps make a call to a prospect, have them spend 3 minutes and find 3 things on LinkedIn to talk about.
54. Ahmedabad WordPress Meetup Questions?
55. Ahmedabad WordPress Meetup References - Learnings, Personal experience and Use of Li tool - Hootsuite, Kinsta - Networking with Li experts across world - Brainstorming - LinkedIn Secret Sauce - Google
56. Ahmedabad WordPress Meetup Let’s Connect +91-9586475185 socialjignesh@gmail.com https://www.linkedin.com/in/ socialjignesh/ https://twitter.com/ socialjignesh