Datatium - Radiation free responsive experiences

Transcript

1. Datatium – Radiation free responsive experiences Web Directions South 18 October, 2012 Andrew Fisher - CTO@JBA @ajfisher
2. Welcome back Andrew Image (CC) – @pevennett
3. What I wanted
4. What I got instead Image (CC) flickr – Michael Gil
6. github.com
7. Image (CC) flickr – Lisa Brewster Is this too much to ask?
8. Where is the web now?
9. Da Datatium 0 0.000751
10. 1. Conditionally responsive experiences 2. Behaviourally responsive experiences 3. Contextually responsive experiences
11. Conditionally responsive experiences
12. if THIS then THAT
14. Getting the data
18. Using conditional data
19. Show off what you’ve got Image (CC) flickr – Andrew Hitchcock
20. Don’t annoy your users Image (CC) flickr – Joe Shlabotnik
21. Simple can go a long way Image (CC) Wikipedia
22. Remove friction for fun Image (CC) flickr – martinhoward
23. Beautifully frictionless TSS Surry Hills – R Stolz
24. Take users on a journey Image (CC) flickr – wolfgangstaudt
25. Set lots of small goals linkedin.com
26. Users don’t start as heroes Zelda Twilight Princess © Nintendo
27. Design process
28. User data as process
29. Remove optional items
30. Small things matter Virgin Australia check-in
31. Behaviourally responsive experiences
32. Getting the data
33. Aggregate behaviour
34. Ask questions about behaviour Why did the user do that? Are they getting stuck somewhere? How can I tell what they are doing? What do they do next? How do I validate my views on their behaviour?
35. Understand desire lines Image (CC) flickr – wetwebwork
36. Using behavioural data
37. Recommendations
38. Start by recommending NYTimes
39. Repetition
40. Home Account login Complete Payment Recharge Exit
41. Empower your users
42. Design process
43. Consider behavioural slots
44. Failure means learning Image (CC) flickr – Aristocrats Hat
45. Be transparent to users amazon.com recommendations
46. Capture failure data facebook.com ads
47. If you’re not buying the product then you are the product.
48. Provide feedback to users last.fm playlist data
49. Build data products linkedin.com profile stats
50. Contextually responsive experiences
51. The Avengers, 2012 – © Marvel
52. Mostly works themoderngentleman.de
53. Getting the data
54. Device shapes behaviour
55. Time shapes behaviour Image (CC) flickr – Martina Photography
56. Location shapes behaviour
57. Context shapes behaviour Image (CC) flickr – Henry Stratford
58. Context variables
59. Using contextual data
60. Externally adaptive contexts
61. Change assets as well
62. Task oriented contexts
63. Context drives need ANZ GoMoney
64. Micro moments Image (CC) flickr – Ed Yourden
65. Consider desktop too Google Docs
66. Adaptive contexts
67. Starting to adapt to me Google Now
68. A responsive real world Image (CC) flickr – Design.Gallery
69. Design process
70. Embrace the chaos Image (CC) flickr – Page Dooley
71. Responsive experiences Conditional Behavioural Contextual
72. Creating responsive experiences
73. 1. You don’t know everything
74. 2. Data is worth more than opinion “If we have data, let’s look at data. If all we have are opinions, let’s go with mine” -- Jim Barksdale, former Netscape CEO
75. 3. Take the bold decisions
76. Learn to love data Image (CC) flickr – Zebrasquares
77. Starting a punk band From Sideburns magazine, December 1976
78. Data science punk With apologies to Sideburns mag
79. Datatium – Radiation free responsive experiences Web Directions South 18 October, 2012 @ajfisher slideshare.net/andrewjfisher jbadigital.com