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進化するApp Storeを有効に活用しよう
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akatsuki174
June 30, 2021
Technology
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1.2k
進化するApp Storeを有効に活用しよう
2021/06/30 Mobile Act ONLINE #5 〜 WWDC21 を振り返る 〜
akatsuki174
June 30, 2021
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Transcript
ਐԽ͢ΔApp StoreΛ ༗ޮʹ׆༻͠Α͏ Mobile Act ONLINE #5 ʙ WWDC21 ΛৼΓฦΔ
ʙ @akatsuki174
ࣗݾհ
• ਢ౻ຘʢ@akatsuki174ʣ • iOS→AndroidΤϯδχΞ • גࣜձࣾTimersॴଐ • 4݄ʹୈҰࢠग़࢈ɺҭٳத
ࠓͷ
͜ͷࢿྉͷݩʹͳͬͨಈը • Get ready to optimize your App Store product
page • https://developer.apple.com/videos/play/wwdc2021/10295/ • Meet in-app events on the App Store • https://developer.apple.com/videos/play/wwdc2021/10171/ • What's new in App Analytics • https://developer.apple.com/videos/play/wwdc2021/10115/
͜ͷࢿྉͷݩʹͳͬͨυΩϡϝϯτ • Get More from Your Product Pages • https://developer.apple.com/app-store/
product-page-updates/ • In-App Events • https://developer.apple.com/app-store/in- app-events/
ࠓͷࢿྉ
ࠓͷࢿྉ • SpeakerDeckʹ͋͛ͯ·͢ • Qiita • https://qiita.com/akatsuki174/items/ 3af808daf97223ee0ca8
֓ཁ
֓ཁ • ϓϩμΫτϖʔδͷΧελϚΠζ • ૌٻϙΠϯτ͕ҟͳΔϓϩμΫτϖʔδΛෳ༻ҙͰ͖ΔΑ • ϓϩμΫτϖʔδͷ࠷దԽ • A/Bςετ͕Ͱ͖ΔΑ •
In-App Events • ΞϓϦͰ։࠵͞ΕΔΠϕϯτΛApp StoreͰࠂͰ͖ΔΑ • Analytics • ੳػೳ͕ύϫʔΞοϓͨ͠Α
ϓϩμΫτϖʔδͷ ΧελϚΠζ
None
Ͱ͖Δ͜ͱ • ϓϨϏϡʔಈըɺεΫϦʔϯγϣοτɺɹɹ ϓϩϞʔγϣϯςΩετͷΧελϚΠζ • ग़͚͠ϖʔδ͝ͱʹҟͳΔURLΛൃߦ • ग़͚͠ϖʔδͷϩʔΧϥΠζ • ࠷େ35ύλʔϯͷग़͚͠ը໘Λੜ
৹ࠪ • ৽͍͠ΞϓϦόʔδϣϯΛఏग़͢Δඞཁɹ ͳ͍ • ϝλσʔλ͚ͩ৹ࠪʹग़͢
ϓϩμΫτϖʔδͷ ࠷దԽ
None
Ͱ͖Δ͜ͱ • 1ͭͷ߲ʹରͯ͠࠷େ3ͭͷύλʔϯઃఆ ʢʹA/Bςετʣ • τϥϑΟοΫׂ߹ͷௐ • ಛఆͷϩʔΧϦθʔγϣϯͷΈςετΛ࣮ߦ
ΞΠίϯΛA/Bςετ͢Δ߹ • ϓϩμΫτϖʔδͰݟͨΞΠίϯͱɺσόΠε ͷϗʔϜը໘ͷΞΠίϯಉ͡ • ͜ΕΛ࣮ݱ͢ΔͨΊʹɺͯ͢ͷΞΠίϯɹ ΞηοτΛόΠφϦʹؚΊΔඞཁ͕͋Δ • ࠓ·ͰͱҟͳΔΞΠίϯΛ࠾༻͢Δ߹ɺ ࣍ͷϦϦʔεͰΞΠίϯΛߋ৽͢Δ
ΞϓϦ৹ࠪ • جຊతʹɺ৽͍͠ΞϓϦόʔδϣϯΛఏग़ ͢Δඞཁͳ͘ɺϝλσʔλ͚ͩ৹ࠪఏग़ɹ ͢ΕOK • ͨͩ͠ɺΞΠίϯΛA/Bςετ͢Δʹɺɹɹ ͯ͢ͷΞΠίϯΞηοτΛؚΊͨ৽ɹɹɹ όʔδϣϯΛఏग़͢Δඞཁ͕͋Δ
In-App Events
In-App Eventsͱ • ήʔϜେձɺϑΟοτωενϟϨϯδɺөըͷ ࢼࣸձͳͲɺΞϓϦήʔϜͷΠϕϯτɹ ͳͲΛࢦ͢
දࣔՕॴ
දࣔՕॴ • ϓϩμΫτϖʔδɺݕࡧɺGamesλϒɺAppɹ λϒɺTodayλϒ • TodayλϒɺήʔϜλϒɺAppλϒͰApple ͷฤूνʔϜ͕ݫબͨ͠Πϕϯτ͕දࣔ͞ΕΔ
ΠϕϯτΧʔυ
ΠϕϯτΧʔυ • ϓϩμΫτϖʔδʹΧʔυ͕ෳ͋Δ߹ɺ ։࢝༏ઌʹج͍ͮͯιʔτ͞ΕΔ • ͢ͰʹΞϓϦΛμϯϩʔυ͍ͯΔϢʔβ͕ ΧʔυΛλοϓͨ͠߹ɺΞϓϦήʔϜ ͷదͳॴʹભҠ
Πϕϯτৄࡉϖʔδ
Πϕϯτ։࢝௨
Πϕϯτ༰ͷઃఆ
ܝࡌࠃɺҬͷܾఆ
εέδϡʔϧͷܾఆ
Deep Linkͷઃఆ • ΠϕϯτΧʔυλοϓ࣌ʹΞϓϦͷ֘Օॴʹ ભҠͤ͞Δ͜ͱ͕Ͱ͖Δ • ͢ͰʹμϯϩʔυࡁΈͷϢʔβ͕Πϕϯτ ΧʔυΛλοϓͨ࣌͠ʹૉૣ͘ΞΫηεͰ͖Δ Α͏ʹͳΔ
Πϕϯτͷঢ়ଶભҠ
Πϕϯτͷঢ়ଶભҠ • ઌఔ·ͰͷใΛอଘ͚ͨͩ͠Ͱυϥϑτɹ ঢ়ଶͷ·· • ΠϕϯτΛϨϏϡʔʹग़͢ඞཁ͕͋Δ
੍ࣄ߲ • 1ͭͷΞϓϦʹ͖ͭɺApprovedঢ়ଶͷɹɹɹ Πϕϯτ10ݸ·Ͱ͔࣋ͯ͠ͳ͍ • App StoreʹҰʹެ։Ͱ͖ΔΠϕϯτ5ݸ ·Ͱ
Analytics
Pre-order
Pre-order
ऩӹ
Ξοϓσʔτ
࠶μϯϩʔυ
macOSͷ༻ঢ়گ
App Clips
App Clips
App Clips
ͦͷଞʹ… • ৽ػೳपΓͷܭଌͪΖΜͰ͖Δ • ʮϓϩμΫτϖʔδͷΧελϚΠζʯ • ʮϓϩμΫτϖʔδͷ࠷దԽʯ • In-App Events
·ͱΊ
·ͱΊ • ࠓͷळɺApp Store͕݁ߏਐԽ͢ΔΑ • ͥͻࣾͷϚʔέλʔʹڞ༗͠Α͏ • ݸਓ։ൃͯ͠ΔͳΒɺઈରΩϟονΞοϓͯ͠ औΓೖΕΑ͏
એ
• αʔόʔαΠυΤϯδχΞ (PHP, Golang, AWS) • AndroidΤϯδχΞ (Kotlin) • iOSΤϯδχΞ
(Swift) TimersͰݱࡏΤϯδχΞશ৬छ࠾༻தʂ ৄ͘͠”Timers”Ͱݕࡧ
ଞͷWWDCࢿྉͲ͏ͧ
͝ਗ਼ௌ ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ