進化するApp Storeを有効に活用しよう

2021/06/30 Mobile Act ONLINE #5 〜 WWDC21 を振り返る 〜

Transcript

1. ਐԽ͢ΔApp StoreΛ
   ༗ޮʹ׆༻͠Α͏
   Mobile Act ONLINE #5
   ʙ WWDC21 ΛৼΓฦΔ ʙ
   @akatsuki174
   

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2. ࣗݾ঺հ
   

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3. • ਢ౻ຘʢ@akatsuki174ʣ
   • iOS→AndroidΤϯδχΞ
   • גࣜձࣾTimersॴଐ
   • 4݄ʹୈҰࢠग़࢈ɺҭٳத
   

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4. ࠓ೔ͷ࿩
   

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5. ͜ͷࢿྉͷݩʹͳͬͨಈը
   • Get ready to optimize your App Store product page
   • https://developer.apple.com/videos/play/wwdc2021/10295/
   • Meet in-app events on the App Store
   • https://developer.apple.com/videos/play/wwdc2021/10171/
   • What's new in App Analytics
   • https://developer.apple.com/videos/play/wwdc2021/10115/
   

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6. ͜ͷࢿྉͷݩʹͳͬͨυΩϡϝϯτ
   • Get More from Your Product Pages
   • https://developer.apple.com/app-store/
   product-page-updates/
   • In-App Events
   • https://developer.apple.com/app-store/in-
   app-events/
   

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7. ࠓ೔ͷࢿྉ
   

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8. ࠓ೔ͷࢿྉ
   • SpeakerDeckʹ͋͛ͯ·͢
   • Qiita
   • https://qiita.com/akatsuki174/items/
   3af808daf97223ee0ca8
   

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9. ֓ཁ
   

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10. ֓ཁ
    • ϓϩμΫτϖʔδͷΧελϚΠζ
    • ૌٻϙΠϯτ͕ҟͳΔϓϩμΫτϖʔδΛෳ਺༻ҙͰ͖ΔΑ
    • ϓϩμΫτϖʔδͷ࠷దԽ
    • A/Bςετ͕Ͱ͖ΔΑ
    • In-App Events
    • ΞϓϦ಺Ͱ։࠵͞ΕΔΠϕϯτΛApp Store಺Ͱࠂ஌Ͱ͖ΔΑ
    • Analytics
    • ෼ੳػೳ͕ύϫʔΞοϓͨ͠Α
    

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11. ϓϩμΫτϖʔδͷ
    ΧελϚΠζ
    

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13. Ͱ͖Δ͜ͱ
    • ϓϨϏϡʔಈըɺεΫϦʔϯγϣοτɺɹɹ
    ϓϩϞʔγϣϯςΩετͷΧελϚΠζ
    • ग़͠෼͚ϖʔδ͝ͱʹҟͳΔURLΛൃߦ
    • ग़͠෼͚ϖʔδͷϩʔΧϥΠζ
    • ࠷େ35ύλʔϯͷग़͠෼͚ը໘Λੜ੒
    

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14. ৹ࠪ
    • ৽͍͠ΞϓϦόʔδϣϯΛఏग़͢Δඞཁ͸ɹ
    ͳ͍
    • ϝλσʔλ͚ͩ৹ࠪʹग़͢
    

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15. ϓϩμΫτϖʔδͷ
    ࠷దԽ
    

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17. Ͱ͖Δ͜ͱ
    • 1ͭͷ߲໨ʹରͯ͠࠷େ3ͭͷύλʔϯઃఆ
    ʢʹA/Bςετʣ
    • τϥϑΟοΫׂ߹ͷௐ੔
    • ಛఆͷϩʔΧϦθʔγϣϯͷΈςετΛ࣮ߦ
    

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18. ΞΠίϯΛA/Bςετ͢Δ৔߹
    • ϓϩμΫτϖʔδͰݟͨΞΠίϯͱɺσόΠε
    ͷϗʔϜը໘ͷΞΠίϯ͸ಉ͡
    • ͜ΕΛ࣮ݱ͢ΔͨΊʹɺ͢΂ͯͷΞΠίϯɹ
    ΞηοτΛόΠφϦʹؚΊΔඞཁ͕͋Δ
    • ࠓ·ͰͱҟͳΔΞΠίϯΛ࠾༻͢Δ৔߹͸ɺ
    ࣍ͷϦϦʔεͰΞΠίϯΛߋ৽͢Δ
    

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19. ΞϓϦ৹ࠪ
    • جຊతʹ͸ɺ৽͍͠ΞϓϦόʔδϣϯΛఏग़
    ͢Δඞཁ͸ͳ͘ɺϝλσʔλ͚ͩ৹ࠪఏग़ɹ
    ͢Ε͹OK
    • ͨͩ͠ɺΞΠίϯΛA/Bςετ͢Δʹ͸ɺɹɹ
    ͢΂ͯͷΞΠίϯΞηοτΛؚΊͨ৽ɹɹɹ
    όʔδϣϯΛఏग़͢Δඞཁ͕͋Δ
    

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20. In-App Events
    

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21. In-App Eventsͱ͸
    • ήʔϜେձɺϑΟοτωενϟϨϯδɺөըͷ
    ࢼࣸձͳͲɺΞϓϦ΍ήʔϜ಺ͷΠϕϯτɹ
    ͳͲΛࢦ͢
    

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22. දࣔՕॴ
    

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23. දࣔՕॴ
    • ϓϩμΫτϖʔδɺݕࡧɺGamesλϒɺAppɹ
    λϒɺTodayλϒ
    • TodayλϒɺήʔϜλϒɺAppλϒͰ͸Apple
    ͷฤूνʔϜ͕ݫબͨ͠Πϕϯτ͕දࣔ͞ΕΔ
    

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24. ΠϕϯτΧʔυ
    

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25. ΠϕϯτΧʔυ
    • ϓϩμΫτϖʔδʹΧʔυ͕ෳ਺͋Δ৔߹͸ɺ
    ։࢝೔΍༏ઌ౓ʹج͍ͮͯιʔτ͞ΕΔ
    • ͢ͰʹΞϓϦΛμ΢ϯϩʔυ͍ͯΔϢʔβ͕
    ΧʔυΛλοϓͨ͠৔߹͸ɺΞϓϦ΍ήʔϜ಺
    ͷద੾ͳ৔ॴʹભҠ
    

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26. Πϕϯτৄࡉϖʔδ
    

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27. Πϕϯτ։࢝௨஌
    

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28. Πϕϯτ಺༰ͷઃఆ
    

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29. ܝࡌࠃɺ஍Ҭͷܾఆ
    

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30. εέδϡʔϧͷܾఆ
    

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31. Deep Linkͷઃఆ
    • ΠϕϯτΧʔυλοϓ࣌ʹΞϓϦͷ֘౰Օॴʹ
    ભҠͤ͞Δ͜ͱ͕Ͱ͖Δ
    • ͢Ͱʹμ΢ϯϩʔυࡁΈͷϢʔβ͕Πϕϯτ
    ΧʔυΛλοϓͨ࣌͠ʹૉૣ͘ΞΫηεͰ͖Δ
    Α͏ʹͳΔ
    

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32. Πϕϯτͷঢ়ଶભҠ
    

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33. Πϕϯτͷঢ়ଶભҠ
    • ઌఔ·Ͱͷ৘ใΛอଘ͚ͨͩ͠Ͱ͸υϥϑτɹ
    ঢ়ଶͷ··
    • ΠϕϯτΛϨϏϡʔʹग़͢ඞཁ͕͋Δ
    

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34. ੍໿ࣄ߲
    • 1ͭͷΞϓϦʹ͖ͭɺApprovedঢ়ଶͷɹɹɹ
    Πϕϯτ͸10ݸ·Ͱ͔࣋ͯ͠ͳ͍
    • App StoreʹҰ౓ʹެ։Ͱ͖ΔΠϕϯτ͸5ݸ
    ·Ͱ
    

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35. Analytics
    

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36. Pre-order
    

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37. Pre-order
    

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38. ऩӹ
    

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39. Ξοϓσʔτ
    

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40. ࠶μ΢ϯϩʔυ
    

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41. macOSͷ࢖༻ঢ়گ
    

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42. App Clips
    

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43. App Clips
    

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44. App Clips
    

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45. ͦͷଞʹ΋…
    • ৽ػೳपΓͷܭଌ΋΋ͪΖΜͰ͖Δ
    • ʮϓϩμΫτϖʔδͷΧελϚΠζʯ
    • ʮϓϩμΫτϖʔδͷ࠷దԽʯ
    • In-App Events
    

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46. ·ͱΊ
    

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47. ·ͱΊ
    • ࠓ೥ͷळɺApp Store͕݁ߏਐԽ͢ΔΑ
    • ͥͻࣾ಺ͷϚʔέλʔʹڞ༗͠Α͏
    • ݸਓ։ൃͯ͠ΔͳΒɺઈରΩϟονΞοϓͯ͠
    औΓೖΕΑ͏
    

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48. એ఻
    

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49. • αʔόʔαΠυΤϯδχΞ (PHP, Golang, AWS)
    • AndroidΤϯδχΞ (Kotlin)
    • iOSΤϯδχΞ (Swift)
    TimersͰ͸ݱࡏΤϯδχΞશ৬छ࠾༻தʂ
    ৄ͘͠͸”Timers”Ͱݕࡧ
    

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50. ଞͷWWDCࢿྉ΋Ͳ͏ͧ
    

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51. ͝ਗ਼ௌ
    ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ
    

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