進化するApp Storeを有効に活用しよう

Transcript

1. ਐԽ͢ΔApp StoreΛ ༗ޮʹ׆༻͠Α͏ Mobile Act ONLINE #5 ʙ WWDC21 ΛৼΓฦΔ

   ʙ @akatsuki174

2. ࣗݾ঺հ

3. • ਢ౻ຘʢ@akatsuki174ʣ • iOS→AndroidΤϯδχΞ • גࣜձࣾTimersॴଐ • 4݄ʹୈҰࢠग़࢈ɺҭٳத

4. ࠓ೔ͷ࿩

5. ͜ͷࢿྉͷݩʹͳͬͨಈը • Get ready to optimize your App Store product

   page • https://developer.apple.com/videos/play/wwdc2021/10295/ • Meet in-app events on the App Store • https://developer.apple.com/videos/play/wwdc2021/10171/ • What's new in App Analytics • https://developer.apple.com/videos/play/wwdc2021/10115/

6. ͜ͷࢿྉͷݩʹͳͬͨυΩϡϝϯτ • Get More from Your Product Pages • https://developer.apple.com/app-store/

   product-page-updates/ • In-App Events • https://developer.apple.com/app-store/in- app-events/

7. ࠓ೔ͷࢿྉ

8. ࠓ೔ͷࢿྉ • SpeakerDeckʹ͋͛ͯ·͢ • Qiita • https://qiita.com/akatsuki174/items/ 3af808daf97223ee0ca8

9. ֓ཁ

10. ֓ཁ • ϓϩμΫτϖʔδͷΧελϚΠζ • ૌٻϙΠϯτ͕ҟͳΔϓϩμΫτϖʔδΛෳ਺༻ҙͰ͖ΔΑ • ϓϩμΫτϖʔδͷ࠷దԽ • A/Bςετ͕Ͱ͖ΔΑ •

    In-App Events • ΞϓϦ಺Ͱ։࠵͞ΕΔΠϕϯτΛApp Store಺Ͱࠂ஌Ͱ͖ΔΑ • Analytics • ෼ੳػೳ͕ύϫʔΞοϓͨ͠Α

11. ϓϩμΫτϖʔδͷ ΧελϚΠζ

12. None

13. Ͱ͖Δ͜ͱ • ϓϨϏϡʔಈըɺεΫϦʔϯγϣοτɺɹɹ ϓϩϞʔγϣϯςΩετͷΧελϚΠζ • ग़͠෼͚ϖʔδ͝ͱʹҟͳΔURLΛൃߦ • ग़͠෼͚ϖʔδͷϩʔΧϥΠζ • ࠷େ35ύλʔϯͷग़͠෼͚ը໘Λੜ੒

14. ৹ࠪ • ৽͍͠ΞϓϦόʔδϣϯΛఏग़͢Δඞཁ͸ɹ ͳ͍ • ϝλσʔλ͚ͩ৹ࠪʹग़͢

15. ϓϩμΫτϖʔδͷ ࠷దԽ

16. None

17. Ͱ͖Δ͜ͱ • 1ͭͷ߲໨ʹରͯ͠࠷େ3ͭͷύλʔϯઃఆ ʢʹA/Bςετʣ • τϥϑΟοΫׂ߹ͷௐ੔ • ಛఆͷϩʔΧϦθʔγϣϯͷΈςετΛ࣮ߦ

18. ΞΠίϯΛA/Bςετ͢Δ৔߹ • ϓϩμΫτϖʔδͰݟͨΞΠίϯͱɺσόΠε ͷϗʔϜը໘ͷΞΠίϯ͸ಉ͡ • ͜ΕΛ࣮ݱ͢ΔͨΊʹɺ͢΂ͯͷΞΠίϯɹ ΞηοτΛόΠφϦʹؚΊΔඞཁ͕͋Δ • ࠓ·ͰͱҟͳΔΞΠίϯΛ࠾༻͢Δ৔߹͸ɺ ࣍ͷϦϦʔεͰΞΠίϯΛߋ৽͢Δ

19. ΞϓϦ৹ࠪ • جຊతʹ͸ɺ৽͍͠ΞϓϦόʔδϣϯΛఏग़ ͢Δඞཁ͸ͳ͘ɺϝλσʔλ͚ͩ৹ࠪఏग़ɹ ͢Ε͹OK • ͨͩ͠ɺΞΠίϯΛA/Bςετ͢Δʹ͸ɺɹɹ ͢΂ͯͷΞΠίϯΞηοτΛؚΊͨ৽ɹɹɹ όʔδϣϯΛఏग़͢Δඞཁ͕͋Δ

20. In-App Events

21. In-App Eventsͱ͸ • ήʔϜେձɺϑΟοτωενϟϨϯδɺөըͷ ࢼࣸձͳͲɺΞϓϦ΍ήʔϜ಺ͷΠϕϯτɹ ͳͲΛࢦ͢

22. දࣔՕॴ

23. දࣔՕॴ • ϓϩμΫτϖʔδɺݕࡧɺGamesλϒɺAppɹ λϒɺTodayλϒ • TodayλϒɺήʔϜλϒɺAppλϒͰ͸Apple ͷฤूνʔϜ͕ݫબͨ͠Πϕϯτ͕දࣔ͞ΕΔ

24. ΠϕϯτΧʔυ

25. ΠϕϯτΧʔυ • ϓϩμΫτϖʔδʹΧʔυ͕ෳ਺͋Δ৔߹͸ɺ ։࢝೔΍༏ઌ౓ʹج͍ͮͯιʔτ͞ΕΔ • ͢ͰʹΞϓϦΛμ΢ϯϩʔυ͍ͯΔϢʔβ͕ ΧʔυΛλοϓͨ͠৔߹͸ɺΞϓϦ΍ήʔϜ಺ ͷద੾ͳ৔ॴʹભҠ

26. Πϕϯτৄࡉϖʔδ

27. Πϕϯτ։࢝௨஌

28. Πϕϯτ಺༰ͷઃఆ

29. ܝࡌࠃɺ஍Ҭͷܾఆ

30. εέδϡʔϧͷܾఆ

31. Deep Linkͷઃఆ • ΠϕϯτΧʔυλοϓ࣌ʹΞϓϦͷ֘౰Օॴʹ ભҠͤ͞Δ͜ͱ͕Ͱ͖Δ • ͢Ͱʹμ΢ϯϩʔυࡁΈͷϢʔβ͕Πϕϯτ ΧʔυΛλοϓͨ࣌͠ʹૉૣ͘ΞΫηεͰ͖Δ Α͏ʹͳΔ

32. Πϕϯτͷঢ়ଶભҠ

33. Πϕϯτͷঢ়ଶભҠ • ઌఔ·Ͱͷ৘ใΛอଘ͚ͨͩ͠Ͱ͸υϥϑτɹ ঢ়ଶͷ·· • ΠϕϯτΛϨϏϡʔʹग़͢ඞཁ͕͋Δ

34. ੍໿ࣄ߲ • 1ͭͷΞϓϦʹ͖ͭɺApprovedঢ়ଶͷɹɹɹ Πϕϯτ͸10ݸ·Ͱ͔࣋ͯ͠ͳ͍ • App StoreʹҰ౓ʹެ։Ͱ͖ΔΠϕϯτ͸5ݸ ·Ͱ

35. Analytics

36. Pre-order

37. Pre-order

38. ऩӹ

39. Ξοϓσʔτ

40. ࠶μ΢ϯϩʔυ

41. macOSͷ࢖༻ঢ়گ

42. App Clips

43. App Clips

44. App Clips

45. ͦͷଞʹ΋… • ৽ػೳपΓͷܭଌ΋΋ͪΖΜͰ͖Δ • ʮϓϩμΫτϖʔδͷΧελϚΠζʯ • ʮϓϩμΫτϖʔδͷ࠷దԽʯ • In-App Events

46. ·ͱΊ

47. ·ͱΊ • ࠓ೥ͷळɺApp Store͕݁ߏਐԽ͢ΔΑ • ͥͻࣾ಺ͷϚʔέλʔʹڞ༗͠Α͏ • ݸਓ։ൃͯ͠ΔͳΒɺઈରΩϟονΞοϓͯ͠ औΓೖΕΑ͏

48. એ఻

49. • αʔόʔαΠυΤϯδχΞ (PHP, Golang, AWS) • AndroidΤϯδχΞ (Kotlin) • iOSΤϯδχΞ

    (Swift) TimersͰ͸ݱࡏΤϯδχΞશ৬छ࠾༻தʂ ৄ͘͠͸”Timers”Ͱݕࡧ

50. ଞͷWWDCࢿྉ΋Ͳ͏ͧ

51. ͝ਗ਼ௌ ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ