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進化するApp Storeを有効に活用しよう

進化するApp Storeを有効に活用しよう

2021/06/30 Mobile Act ONLINE #5 〜 WWDC21 を振り返る 〜

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akatsuki174

June 30, 2021
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  1. ਐԽ͢ΔApp StoreΛ ༗ޮʹ׆༻͠Α͏ Mobile Act ONLINE #5 ʙ WWDC21 ΛৼΓฦΔ

    ʙ @akatsuki174
  2. ࣗݾ঺հ

  3. • ਢ౻ຘʢ@akatsuki174ʣ • iOS→AndroidΤϯδχΞ • גࣜձࣾTimersॴଐ • 4݄ʹୈҰࢠग़࢈ɺҭٳத

  4. ࠓ೔ͷ࿩

  5. ͜ͷࢿྉͷݩʹͳͬͨಈը • Get ready to optimize your App Store product

    page • https://developer.apple.com/videos/play/wwdc2021/10295/ • Meet in-app events on the App Store • https://developer.apple.com/videos/play/wwdc2021/10171/ • What's new in App Analytics • https://developer.apple.com/videos/play/wwdc2021/10115/
  6. ͜ͷࢿྉͷݩʹͳͬͨυΩϡϝϯτ • Get More from Your Product Pages • https://developer.apple.com/app-store/

    product-page-updates/ • In-App Events • https://developer.apple.com/app-store/in- app-events/
  7. ࠓ೔ͷࢿྉ

  8. ࠓ೔ͷࢿྉ • SpeakerDeckʹ͋͛ͯ·͢ • Qiita • https://qiita.com/akatsuki174/items/ 3af808daf97223ee0ca8

  9. ֓ཁ

  10. ֓ཁ • ϓϩμΫτϖʔδͷΧελϚΠζ • ૌٻϙΠϯτ͕ҟͳΔϓϩμΫτϖʔδΛෳ਺༻ҙͰ͖ΔΑ • ϓϩμΫτϖʔδͷ࠷దԽ • A/Bςετ͕Ͱ͖ΔΑ •

    In-App Events • ΞϓϦ಺Ͱ։࠵͞ΕΔΠϕϯτΛApp Store಺Ͱࠂ஌Ͱ͖ΔΑ • Analytics • ෼ੳػೳ͕ύϫʔΞοϓͨ͠Α
  11. ϓϩμΫτϖʔδͷ ΧελϚΠζ

  12. None
  13. Ͱ͖Δ͜ͱ • ϓϨϏϡʔಈըɺεΫϦʔϯγϣοτɺɹɹ ϓϩϞʔγϣϯςΩετͷΧελϚΠζ • ग़͠෼͚ϖʔδ͝ͱʹҟͳΔURLΛൃߦ • ग़͠෼͚ϖʔδͷϩʔΧϥΠζ • ࠷େ35ύλʔϯͷग़͠෼͚ը໘Λੜ੒

  14. ৹ࠪ • ৽͍͠ΞϓϦόʔδϣϯΛఏग़͢Δඞཁ͸ɹ ͳ͍ • ϝλσʔλ͚ͩ৹ࠪʹग़͢

  15. ϓϩμΫτϖʔδͷ ࠷దԽ

  16. None
  17. Ͱ͖Δ͜ͱ • 1ͭͷ߲໨ʹରͯ͠࠷େ3ͭͷύλʔϯઃఆ ʢʹA/Bςετʣ • τϥϑΟοΫׂ߹ͷௐ੔ • ಛఆͷϩʔΧϦθʔγϣϯͷΈςετΛ࣮ߦ

  18. ΞΠίϯΛA/Bςετ͢Δ৔߹ • ϓϩμΫτϖʔδͰݟͨΞΠίϯͱɺσόΠε ͷϗʔϜը໘ͷΞΠίϯ͸ಉ͡ • ͜ΕΛ࣮ݱ͢ΔͨΊʹɺ͢΂ͯͷΞΠίϯɹ ΞηοτΛόΠφϦʹؚΊΔඞཁ͕͋Δ • ࠓ·ͰͱҟͳΔΞΠίϯΛ࠾༻͢Δ৔߹͸ɺ ࣍ͷϦϦʔεͰΞΠίϯΛߋ৽͢Δ

  19. ΞϓϦ৹ࠪ • جຊతʹ͸ɺ৽͍͠ΞϓϦόʔδϣϯΛఏग़ ͢Δඞཁ͸ͳ͘ɺϝλσʔλ͚ͩ৹ࠪఏग़ɹ ͢Ε͹OK • ͨͩ͠ɺΞΠίϯΛA/Bςετ͢Δʹ͸ɺɹɹ ͢΂ͯͷΞΠίϯΞηοτΛؚΊͨ৽ɹɹɹ όʔδϣϯΛఏग़͢Δඞཁ͕͋Δ

  20. In-App Events

  21. In-App Eventsͱ͸ • ήʔϜେձɺϑΟοτωενϟϨϯδɺөըͷ ࢼࣸձͳͲɺΞϓϦ΍ήʔϜ಺ͷΠϕϯτɹ ͳͲΛࢦ͢

  22. දࣔՕॴ

  23. දࣔՕॴ • ϓϩμΫτϖʔδɺݕࡧɺGamesλϒɺAppɹ λϒɺTodayλϒ • TodayλϒɺήʔϜλϒɺAppλϒͰ͸Apple ͷฤूνʔϜ͕ݫબͨ͠Πϕϯτ͕දࣔ͞ΕΔ

  24. ΠϕϯτΧʔυ

  25. ΠϕϯτΧʔυ • ϓϩμΫτϖʔδʹΧʔυ͕ෳ਺͋Δ৔߹͸ɺ ։࢝೔΍༏ઌ౓ʹج͍ͮͯιʔτ͞ΕΔ • ͢ͰʹΞϓϦΛμ΢ϯϩʔυ͍ͯΔϢʔβ͕ ΧʔυΛλοϓͨ͠৔߹͸ɺΞϓϦ΍ήʔϜ಺ ͷద੾ͳ৔ॴʹભҠ

  26. Πϕϯτৄࡉϖʔδ

  27. Πϕϯτ։࢝௨஌

  28. Πϕϯτ಺༰ͷઃఆ

  29. ܝࡌࠃɺ஍Ҭͷܾఆ

  30. εέδϡʔϧͷܾఆ

  31. Deep Linkͷઃఆ • ΠϕϯτΧʔυλοϓ࣌ʹΞϓϦͷ֘౰Օॴʹ ભҠͤ͞Δ͜ͱ͕Ͱ͖Δ • ͢Ͱʹμ΢ϯϩʔυࡁΈͷϢʔβ͕Πϕϯτ ΧʔυΛλοϓͨ࣌͠ʹૉૣ͘ΞΫηεͰ͖Δ Α͏ʹͳΔ

  32. Πϕϯτͷঢ়ଶભҠ

  33. Πϕϯτͷঢ়ଶભҠ • ઌఔ·Ͱͷ৘ใΛอଘ͚ͨͩ͠Ͱ͸υϥϑτɹ ঢ়ଶͷ·· • ΠϕϯτΛϨϏϡʔʹग़͢ඞཁ͕͋Δ

  34. ੍໿ࣄ߲ • 1ͭͷΞϓϦʹ͖ͭɺApprovedঢ়ଶͷɹɹɹ Πϕϯτ͸10ݸ·Ͱ͔࣋ͯ͠ͳ͍ • App StoreʹҰ౓ʹެ։Ͱ͖ΔΠϕϯτ͸5ݸ ·Ͱ

  35. Analytics

  36. Pre-order

  37. Pre-order

  38. ऩӹ

  39. Ξοϓσʔτ

  40. ࠶μ΢ϯϩʔυ

  41. macOSͷ࢖༻ঢ়گ

  42. App Clips

  43. App Clips

  44. App Clips

  45. ͦͷଞʹ΋… • ৽ػೳपΓͷܭଌ΋΋ͪΖΜͰ͖Δ • ʮϓϩμΫτϖʔδͷΧελϚΠζʯ • ʮϓϩμΫτϖʔδͷ࠷దԽʯ • In-App Events

  46. ·ͱΊ

  47. ·ͱΊ • ࠓ೥ͷळɺApp Store͕݁ߏਐԽ͢ΔΑ • ͥͻࣾ಺ͷϚʔέλʔʹڞ༗͠Α͏ • ݸਓ։ൃͯ͠ΔͳΒɺઈରΩϟονΞοϓͯ͠ औΓೖΕΑ͏

  48. એ఻

  49. • αʔόʔαΠυΤϯδχΞ (PHP, Golang, AWS) • AndroidΤϯδχΞ (Kotlin) • iOSΤϯδχΞ

    (Swift) TimersͰ͸ݱࡏΤϯδχΞશ৬छ࠾༻தʂ ৄ͘͠͸”Timers”Ͱݕࡧ
  50. ଞͷWWDCࢿྉ΋Ͳ͏ͧ

  51. ͝ਗ਼ௌ ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ