Mobile Trends

Blog entry http://akohli.wordpress.com/2014/02/24/trending-mobile/

Mobile technology has reached a point where everyone working I technology cares about it, from boring corporate IT to fancy schmancy media. But it certainly is not a one size fits all market and there are a lot of subtitles and nuances that must be taken into account when considering working with the technology and providing a technical offering.

This is a presentation targeted to senior business and technology people I gave thought the second and third quarters of 2013. The general trends are still applicable and there has been some change and crystallisation of these through 2013/4.

Transcript

1. Mobile Directions and Trends Dublin April 2013 Aman Kohli
2. Trends Device Usage Application Building Trends Delivering Excellence Interaction Visual Part of the system
3. DEVICES
4. Smartphones Tablets and More tablet small 7” - 8.4” full 8.5”+ 8.5”+ 7” ~6” phablet 5”-7” 5” 3.5” smartphone small - 3.5” screen medium - 3.5”-5” Smartphones are popular 57% marketshare of phones in US and EU5 133 Million subscribers (USA) Smartphones usage 70% medium screens 16% small 13% tablets ~2% phablets What do users do 32% games 20% browser 24% Facebook and social networking 8% Productivity and other figures and market analysis from comscore.com and flurry.com
5. Changing Computing Market Sales PC Sales Falling - down 7.6% EY12 70% increase in tablet sales predicted 2013 52 Million Tablets shipped Q412 (est. IDC) Impact Traditional mobile phone usage falling - SMS messages, voice calls Proliferation of devices and form factors - phones to phablets to tablets to dockable tablet/pc hybrids Support advanced HTML, HTML5 App stores - private, public Accelerated BYOD adoption because of strong smartphone and tablet sales Increased enterprise application availability
6. Usage Applications and interactions across devices Phones, Tablets Desktop, laptop PCs Smart TVs, Games Consoles In different locations not just fixed home/office capability and security based on location and device type Second Screen Augments primarily application Used to manipulate/interact with application Extension
7. Enabling Mobile Devices for Business Usage BYOD Employee owned device Employer installed and managed apps IT and Admins manage Apps and Data and not device Hardware support Microprocessor manufacturers have secure storage areas Samsung Knox Dual persona - one for work one for play. It's a reverse sandbox. Hardware supported OS security Knox Security Customised secure boot. Security enhanced android kernel US Government and DoD approved Info Security Individual VPN tunnel can be configured per app in the secure zone. 390+ it policies and 840+ MDM APIs
8. Technical Forces in Mobile Devices MOBILE DEVICES Powerful CPUs and GPUs Multiple Sensors Advanced Operating Systems CONNECTIVITY AND BANDWIDTH WiFi Increased 3G coverage LTE and 4G Networks Leads to richer, more responsive Readily available apps
9. Feature Phones and Operating Systems Firefox OS HTML5 webapps App Store Devices from Sony, ZTE, Huwai and LG App Support: Zepto labs, box, ebay, EA, Wired, Disney Operator Support – over 16 operators Ubuntu Two devices, entry level and highend App librariesQt (heavy javascript, or native) HTML5 Cordova wrapped webapps Custom App Store Working to documentation of api and dev. Providing comprehensive design guides and patterns. Ubuntu will have Payment and Identify APIs Provides offline synchronization of preferences and json storage through Ubuntu One DB. Nokia Asha Consumer focus, entry level HTML4+ browser (Firefox Gecko layout engine) Huge marketshare
10. This is not enough
11. 109 Next Billion Connection Growth
12. Other Mobile Devices INTERNET OF THINGS Sensors, Tokens Health monitors Data Loggers NEW DEVICE FORMS non interactive sensors Google Glass IMPACT Increased sensory information Flexibility of application usage Richer applications
13. The Developer and User Ecosystem APIs, Integration and Social Networking
14. API Open Developer Ecosystem Fosters innovation and quick turnaround of applications Relevant to enterprise apps and internet apps API Lead approach decouples client delivery from service evolution Don’t have to do this from scratch accelerators exist ! Characteristics Simple Expressive API Follows web idiomatic and architecture styles Build solid examples, documentation Allow live api invocation and have sandboxes !
15. Financial Services APIs Payments Stripe - RESTful api, large adoption and huge investor interest Paypal - changed its api in response to Stripe’s success Banking Axa Banque France - RESTful api for account management, transfers, etc. Telecoms and others Samsung new APIs to foster adoption of its platform Wallet, S-Pen, AllShare GSMA oneAPI - payments, billing, location and identity services Smart, simple APIs lead to greater app adoption
16. Samsung • developer.samsung.com launched • Wallet API • Allshare API (for device and TV media sharing and control) • S-Pen Api for new Note • Chat-on – custom Samsung messaging • Web API for devices and TVs
17. OneAPI GSMA Led Initiative • Provide key APIs for operators to implement • Allows app developers to target one api • Generic T&Cs offered so app providers can just release apps APIs • Payment (integrated into billing) • Messaging (sms, mms etc) • Operator ID for user identity Availability • Later this year Running OneAPI Exchange Solution • AT&T • Orange • Telefonica • Vodafone • Deutsche Telekom Links • http://www.gsma.com/oneapi/developers • http://developer.vodafone.com/labs/oneapi/
18. Social Networking Not just for facebook American Express using public social networks for payments and discounts Corporate, walled social networks popular Drives app usage and adoption Incorporate Social Networking Features Sharing of Content Group communications
19. Ecosystems APIs drive developer adoption Leads to shorter application turnaround times More innovation Social Networking grows user adoption and engagement
20. Latency Network Latency is the bottleneck, not download speed Slower user experience affects long term behaviour [MSFT, GOOG] Page views drop as page load times increase [AOL, GOOG] Google found increase search page results from 10 to 30 (an increase in load time from 400ms to 900ms) caused a 25% decrease in people searching Users expect mobile websites to load in <4s , average website takes >9s Increasing performance can mean a reduction in opex and an increase in revenue A year-long performance redesign resulted in a 5 second speed up (from ~7 seconds to ~2 seconds). This resulted in a 25% increase in page views, a 7-12% increase in revenue, and a 50% reduction in hardware.
21. Apps
22. Mobile App Active Interaction Layer Web site Native App SMS Notification Passive Interaction Sensor triggers - eg location based ! Considerations Disconnected nature of mobile apps Latency of connection and data and processing overhead Battery is still a concern, re- connectivity adds latency User’s home screen is important, be there for good reason
23. HTML/5
24. HTML5 The Promise Broad device support - feature phones, smart phones, desktop, smart tv Reduces time to market Depth of features - rich, expressive apps are possible Industry Support The Reality Write once run anywhere is still not there Browser support varies wildly Need to test on all supported devices and browsers caniuse.org quirksmode great resources
25. forecast.io
26. HTML5 – FT Labs Experience Report Background • One app for all devices and platforms • Responsive Design Good Practice • Automate testing using eggPlant • Implemented (and open sourced) https://github.com/ ftlabs • Fast click – remove 300ms delay for touch access • FT Scoller and FT Columnflow – layout and navigation Problems • HTML5 payments not elegant (Mozilla is fixing this) • No standardized webapps ad ecosystem: no clear standard on placement of ads and size • Managing large downloads a challenge github.com/ftlabs
27. HTML5 Apps Belt and Braces approach Broad device support - feature phones, smart phones, desktop, smart tv Reduces time to market Be smart with HTML based animations and transitions - they are not all smooth as native Augment with mobile and touch accelerators eg FT fastclick, scroller Drawbacks Still evolving, varying support for newer features Still need to test on all supported devices Latency on mobile still important - javascript still needs to be interpreted 1k of JS ~= 1ms of processing, so a jqm page can add about 300ms. Target delivery of page is 500ms.
28. Native Apps Do it for good reason - real estate on home screen is precious - examine technical drivers and business ones Strong user experience is a key to continued use The power of notifications are driving greater interactivity and engagement
29. Interaction and Visual Design
30. Clear Hundreds Haze Reduced Visual Clutter
31. Gesture Driven - Responsive Paper Letterpress
32. Interaction Models Augmented Reality Touch Gestures Voice Perceptual Computing non touch gestures | facial analysis speech recognition | close range depth tracking
33. Facebook Home Seamless App Location based alerts Immersive - Predictive Google Now Timely information
34. Sensors Sentient Apps Compass | Gyro-meter CAMERA OCR TRANSLATION ’02 HP LABS | ’10 APPS (WORD LENS) | ’12 GOOGLE NOW Location Based Triggers - Alerts - Push - Configure Contactless NFC, BT Device Pairing - Payments
35. User Engagement Customer engagement and interaction strong trend third party support through libraries and services Connectivity + OS support leads to direct interaction and usage monitoring Native notification enhances usage and understanding Study and learn what your users do
36. Immersive | Predictive single container sensor usage and triggers Reduced Visual Clutter flat ui | chromeless Responsive Gestures | Perceptual | Voice Augmented Reality Seamless Interaction + Visual Trends
37. What’s the purpose of your app? How does it enhance users’ experience of your offering Channel extension Ecosystem integration Reactivity User Engagement
38. Aim for Excellence Excellence in interaction gestures visualization Seamless Lead the Trend Meaningful Engagement
39. Recommendations Mobile is more than a channel Build an ecosystem Develop sensible APIs Plug mobile into the service fabric of your wider application and services You need a strategy for the different mobile channels Web and native apps are different things Innovation and excellence in native mobile apps always pays dividends
40. Attributions Usage Reports http://www.comscore.com/Insights/Press_Releases/2013/4/ comScore_Reports_February_2013_U.S._Smartphone_Subscriber_Marke t_Share http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App- World-The-Web-Just-Lives-in-It http://www.theregister.co.uk/2013/04/05/gartner_2012_pc_sales/ asymco report http://www.developer.nokia.com/Resources/Library/Web/#!introduction- to-web-development-for-nokia-devices.html Latency http://mobile.smashingmagazine.com/2013/04/03/build-fast-loading-mobile- website/ http://programming.oreilly.com/2009/07/velocity-making-your-site-fast.html Interaction Models http://www.lukew.com/ff/entry.asp?1071 http://conversations.nokia.com/2013/01/13/for-real-the-amazing-story-of- augmented-reality/ http://download-software.intel.com/sites/default/files/article/325946/ secured-perc-productbrief-q1-2013-327943-003us.pdf Images "http://thenounproject.com/noun/tablet/#icon-No3117" Tablet designed by Luis Prado from The Noun Project http://thenounproject.com/noun/smart-phone/#icon-No8801 http://thenounproject.com/noun/smart-phone/#icon-No8801 Smart Phone designed by Icothlon from The Noun Project http://thenounproject.com/noun/transmitter/#icon-No824 <a href="http://thenounproject.com/noun/no-phone/#icon-No9066" target="_blank">No Phone</a> designed by <a href="http:// thenounproject.com/iconify" target="_blank">Scott Lewis</a> from The Noun Project <a href="http://thenounproject.com/noun/sensor/#icon-No10175" target="_blank">Sensor</a> designed by <a href="http:// thenounproject.com/jess_because" target="_blank">Jessica Christine</a> from The Noun Project http://en.wikipedia.org/wiki/File:Facebook_Home_logo.svg http://news.bbc.co.uk/1/hi/technology/3197571.stm Checkmark location based app http://www.engadget.com/2011/12/20/bluetooth-sig-nfc-forum-come- together-right-now-over-pairing/ http://www.google.com/landing/now/#tab=currency&tab=public- alerts&tab=restaurant-reservations http://www.facebook.com/home http://www9.pcmag.com/media/images/282560-clear-for-iphone.jpg https://itunes.apple.com/app/hundreds/id493536432 Haze app Paper app Letterpress http://theairspace.net/technology-2/upgrade-your-iphone-upgrade-your-life/ !