E-commerce is hard

Italian Ruby Day 2015

Transcript

1. E-commerce is hard RubyDay 2015 Alessandro Lepore
2. Me • freelance developer @ freego • github.com/alepore / github.com/freego • @alelepore • from Italy, Fano, east coast • Perl => (Audio) => PHP => Ruby • Longtime Linux User • Open source enthusiast
3. Me • freelance developer @ freego • github.com/alepore / github.com/freego • @alelepore • from Italy, Fano, east coast • Perl => (Audio) => PHP => Ruby • Longtime Linux User • Open source enthusiast
4. Me
6. Cats!
7. This page intentionally left blank
8. Agenda • Ruby is slow • String#freeze • Golang is the new Ruby
9. Agenda • Ruby is slow • Golang is the new Ruby • Elixir is the new Ruby
10. Agenda • E-commerce.
11. The e-commerce market is growing, and it’s growing fast. Source: https://blog.rjmetrics.com/2015/02/04/the-five-indicators-of-breakout-ecommerce-growth/
12. E-commerce sales growth in Europe
13. One E-commerce, many components • Website, UI, Admin etc. • API? I18N? • Catalog • Checkout • Prices, Promotions, Discounts • Payments, Shipments • Taxes! • External integrations • Offline concepts, online • Non dev stuff, marketing, SEO, Customer care etc.
14. What do we need? A “platform”?
 A gem? ?
18. ★ Spree ★ Solidus • Shoppe • ror_ecommerce • piggybak • acts_as_shopping_cart Ruby E-Commerce gems
19. acts_as_shopping_cart “A simple shopping cart implementation.”
20. ror_ecommerce “A complete small business solution. We will save you time, effort, resources and most of all, money.”
21. Piggybak “a Ruby on Rails Engine with basic shopping cart and one page checkout functionality. It uses RailsAdmin to provide an admin interface”
22. Shoppe “An attractive & easy to use admin interface with integrated authentication.”
23. “FULLY FEATURED STOREFRONT PLATFORM”
25. E-commerce Platforms market share in the Alexa top 1M Source: https://www.datanyze.com/
26. Spree Commerce Company • 2007: created by Sean Schofield • 2011: $1.5M seed funding • 2013: Spree Hub (Wombat) • 2014: $5M Series A funding • 2015: acquired by First Data • 2015: Wombat discontinued • 2015: “as a company we can no longer dedicate significant resources to Spree”
27. Spree: History • 2008-2011: Spree 0.x • 2011-2014: Ryan Bigg (@radar) community manager • 2012: 1.0 (namespacing, rails engine, taxes) • 2012: 1.1, 1.2 (spree_auth_devise, checkout DSL, money gem) • 2013: 1.3 (Admin redesign, Currency support) • 2013: 2.0 (spree_backend, spree_frontend, Split shipments, spree_i18n), 2.1 • 2014: 2.2 (Adjustments) • 2014: 2.3 (multi-store support) • 2014: 2.4 (Return Authorization Rewrite) • 2015: 3.0 (Bootstrap everywhere), (3.1?)
28. The Gold Years
29. Spree: main features • Users, Addresses • Orders, Adjustments • (Split) Shipments • Payment Methods, Payments • Products, Variants, Options • Taxonomies, Taxon • Taxes, Tax Categories, Tax Rates • Stock Management • Promotions, Rules, Actions
30. Spree: gemspec • rails 4.2 • activemerchant • acts_as_list • awesome_nested_set • cancancan • friendly_id • kaminari • money / monetize • paperclip • paranoia • ransack • state_machines-activerecord • rabl • devise • deface
31. Spree: gems • spree_core • spree_frontend • spree_backend • spree_api • spree_sample • spree_auth_devise
32. Spree: extensions • github.com/spree-contrib • spree_gateway • spree_i18n • spree_print_invoice • spree_multi_currency • spree_digital • better_spree_paypal_express • spree_shared • spree_editor • spree_reviews • spree_wishlist • spree_recently_viewed • spree_related_products • spree_sitemap • spree_elasticsearch • … and many moar • github.com/freego • spree_scaffold • spree_static_pages • spree_price_lists • spree_product_preview • spree_newsletter_subscription • spree_abandoned_carts • spree_payment_method_additions • spree_contact_form • spree_feeds • spree_products_container • spree_env_ribbon • spree_simple_weight_calculator • capistrano-spree
33. Spree: the bad parts • Some code: • Checkout hell • Promotions • Reports • class_eval everything • … moar • No core team
34. So?
36. http://solidus.io/
37. Solidus: History • Stembolt (ex FreeRunning Technologies) • bonobos.com, “the largest clothing brand ever built on the web in the US.” • 2014: private Spree 2.4 fork • 2015: Version 1.0.0, because Open Source • 2015: 1.1.0beta, 1.2.0 plans • May 2016: Solidus Conf, Toronto, Canada • Well, that escalated quickly
38. Solidus: the good parts • Code Quality and Integrity • Easy Extensibility • Easier Upgrades • Scalability • Security • “This Is Our Business Too”
39. Spree 2.4 => Solidus 1.0 • Improved permissions, allowing fine-grained access control through roles • Cartons, a representation of the actual package as shipped out by your warehouse • Stock transfers and a new stock management interface • Proper locking when updating orders through the API • Store credit • Multiple codes per promotion • Adjustment and return reasons • Item cancellations to better deal with short ships • More reliable, randomized specs with vastly reduced sporadic failures • Patched three critical security vulnerabilities which we also contributed back to Spree • Many other improvements and bug fixes
40. Solidus: the bad parts • Insert text here
42. Conclusions
43. Solidus: Links • http://solidus.io/ • https://github.com/solidusio • http://slack.solidus.io/ • http://conf.solidus.io/
44. Ruby Day Bonus: Nova
45. Questions?