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Firebase : Remote config & A/B testing

Avatar for Alexandra Tritz Alexandra Tritz
January 14, 2019
Programming
47
0

Firebase : Remote config & A/B testing

How to use Firebase to remote config & A/B test your app

Avatar for Alexandra Tritz

Alexandra Tritz

January 14, 2019

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Transcript

  1. Firebase : remote config & A/B testing

  2. Menu History Setup Remote config A/B test Fight ! Demo

    Problems
  3. None

  4. History 2011 2014

  5. Usages MOBILE & BACK END

  6. Firebase : main features for back end and apps

  7. Backend usage

  8. Backend usage

  9. Backend usage

  10. None

  11. • • • • • • • https://firebase.google.com/docs/android/setupm/docs/android/setup Setup -

    Android application

  12. Setup - Android application

  13. None

  14. Change the behavior and appearance of your app without publishing

    an app update What is Firebase remote config ?

  15. What is “remote config” ?

  16. How does Firebase remote config work ? Launch time Local

    JSON Fetch firebase JSON App launched FB JSON Local JSON Success Failure

  17. Setup - Android application Init and set defaults

  18. Setup - Android application Get keys in app

  19. Setup - Android application Default values defined in app

  20. Setup - Android application Get values in app

  21. None

  22. Optimize your app experience by making it easy to run,

    analyze, and scale product and marketing experiments What is Firebase A/B testing ?

  23. What is “A/B testing” ?

  24. What is “A/B testing” ?

  25. How does Firebase A/B testing work ? Launch time Local

    Value Fetch firebase JSON App launched FB Value Local Value Success Failure
  26. None

  27. A/B testing : Trivago

  28. A/B testing : LaFourchette Variant A Control group Variant B

  29. A/B testing on DHP A/B test on DHP case

  30. A/B testing on DHP A/B test on DHP case

  31. Results on Firebase

  32. Results on Firebase

  33. None

  34. Who wins ? Remote config A/B testing

  35. None
  36. None

  37. • • • Problems

  38. None

  39. Alexandra TRITZ