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Firebase : Remote config & A/B testing
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Alexandra Tritz
January 14, 2019
Programming
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Firebase : Remote config & A/B testing
How to use Firebase to remote config & A/B test your app
Alexandra Tritz
January 14, 2019
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Transcript
Firebase : remote config & A/B testing
Menu History Setup Remote config A/B test Fight ! Demo
Problems
None
History 2011 2014
Usages MOBILE & BACK END
Firebase : main features for back end and apps
Backend usage
Backend usage
Backend usage
None
• • • • • • • https://firebase.google.com/docs/android/setupm/docs/android/setup Setup -
Android application
Setup - Android application
None
Change the behavior and appearance of your app without publishing
an app update What is Firebase remote config ?
What is “remote config” ?
How does Firebase remote config work ? Launch time Local
JSON Fetch firebase JSON App launched FB JSON Local JSON Success Failure
Setup - Android application Init and set defaults
Setup - Android application Get keys in app
Setup - Android application Default values defined in app
Setup - Android application Get values in app
None
Optimize your app experience by making it easy to run,
analyze, and scale product and marketing experiments What is Firebase A/B testing ?
What is “A/B testing” ?
What is “A/B testing” ?
How does Firebase A/B testing work ? Launch time Local
Value Fetch firebase JSON App launched FB Value Local Value Success Failure
None
A/B testing : Trivago
A/B testing : LaFourchette Variant A Control group Variant B
A/B testing on DHP A/B test on DHP case
A/B testing on DHP A/B test on DHP case
Results on Firebase
Results on Firebase
None
Who wins ? Remote config A/B testing
None
None
• • • Problems
None
Alexandra TRITZ