Firebase : Remote config & A/B testing

How to use Firebase to remote config & A/B test your app

Transcript

1. Firebase : remote config & A/B testing
2. Menu History Setup Remote config A/B test Fight ! Demo Problems
4. History 2011 2014
5. Usages MOBILE & BACK END
6. Firebase : main features for back end and apps
7. Backend usage
8. Backend usage
9. Backend usage
11. • • • • • • • https://firebase.google.com/docs/android/setupm/docs/android/setup Setup - Android application
12. Setup - Android application
14. Change the behavior and appearance of your app without publishing an app update What is Firebase remote config ?
15. What is “remote config” ?
16. How does Firebase remote config work ? Launch time Local JSON Fetch firebase JSON App launched FB JSON Local JSON Success Failure
17. Setup - Android application Init and set defaults
18. Setup - Android application Get keys in app
19. Setup - Android application Default values defined in app
20. Setup - Android application Get values in app
22. Optimize your app experience by making it easy to run, analyze, and scale product and marketing experiments What is Firebase A/B testing ?
23. What is “A/B testing” ?
24. What is “A/B testing” ?
25. How does Firebase A/B testing work ? Launch time Local Value Fetch firebase JSON App launched FB Value Local Value Success Failure
27. A/B testing : Trivago
28. A/B testing : LaFourchette Variant A Control group Variant B
29. A/B testing on DHP A/B test on DHP case
30. A/B testing on DHP A/B test on DHP case
31. Results on Firebase
32. Results on Firebase
34. Who wins ? Remote config A/B testing
37. • • • Problems
39. Alexandra TRITZ