Firebase : Remote config & A/B testing

Firebase : Remote config & A/B testing

How to use Firebase to remote config & A/B test your app

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Alexandra Tritz

January 14, 2019
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  1. Firebase : remote config & A/B testing

  2. Menu History Setup Remote config A/B test Fight ! Demo

    Problems
  3. None
  4. History 2011 2014

  5. Usages MOBILE & BACK END

  6. Firebase : main features for back end and apps

  7. Backend usage

  8. Backend usage

  9. Backend usage

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  11. • • • • • • • https://firebase.google.com/docs/android/setupm/docs/android/setup Setup -

    Android application
  12. Setup - Android application

  13. None
  14. Change the behavior and appearance of your app without publishing

    an app update What is Firebase remote config ?
  15. What is “remote config” ?

  16. How does Firebase remote config work ? Launch time Local

    JSON Fetch firebase JSON App launched FB JSON Local JSON Success Failure
  17. Setup - Android application Init and set defaults

  18. Setup - Android application Get keys in app

  19. Setup - Android application Default values defined in app

  20. Setup - Android application Get values in app

  21. None
  22. Optimize your app experience by making it easy to run,

    analyze, and scale product and marketing experiments What is Firebase A/B testing ?
  23. What is “A/B testing” ?

  24. What is “A/B testing” ?

  25. How does Firebase A/B testing work ? Launch time Local

    Value Fetch firebase JSON App launched FB Value Local Value Success Failure
  26. None
  27. A/B testing : Trivago

  28. A/B testing : LaFourchette Variant A Control group Variant B

  29. A/B testing on DHP A/B test on DHP case

  30. A/B testing on DHP A/B test on DHP case

  31. Results on Firebase

  32. Results on Firebase

  33. None
  34. Who wins ? Remote config A/B testing

  35. None
  36. None
  37. • • • Problems

  38. None
  39. Alexandra TRITZ