Firebase : Remote config & A/B testing

Transcript

1. Firebase : remote config & A/B testing

2. Menu History Setup Remote config A/B test Fight ! Demo

   Problems
3. None

4. History 2011 2014

5. Usages MOBILE & BACK END

6. Firebase : main features for back end and apps

7. Backend usage

8. Backend usage

9. Backend usage

10. None

11. • • • • • • • https://firebase.google.com/docs/android/setupm/docs/android/setup Setup -

    Android application

12. Setup - Android application

13. None

14. Change the behavior and appearance of your app without publishing

    an app update What is Firebase remote config ?

15. What is “remote config” ?

16. How does Firebase remote config work ? Launch time Local

    JSON Fetch firebase JSON App launched FB JSON Local JSON Success Failure

17. Setup - Android application Init and set defaults

18. Setup - Android application Get keys in app

19. Setup - Android application Default values defined in app

20. Setup - Android application Get values in app

21. None

22. Optimize your app experience by making it easy to run,

    analyze, and scale product and marketing experiments What is Firebase A/B testing ?

23. What is “A/B testing” ?

24. What is “A/B testing” ?

25. How does Firebase A/B testing work ? Launch time Local

    Value Fetch firebase JSON App launched FB Value Local Value Success Failure
26. None

27. A/B testing : Trivago

28. A/B testing : LaFourchette Variant A Control group Variant B

29. A/B testing on DHP A/B test on DHP case

30. A/B testing on DHP A/B test on DHP case

31. Results on Firebase

32. Results on Firebase

33. None

34. Who wins ? Remote config A/B testing

35. None
36. None

37. • • • Problems

38. None

39. Alexandra TRITZ