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18 Channels to get Startup Traction ...with examples from Armenian Startups and Marketers

18 Channels to get Startup Traction ...with examples from Armenian Startups and Marketers

Workshop presentation for the HyeTech Showcase Immersion Program for visiting Armenian founders.

Alex Patriquin

April 07, 2016
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  1. 18 Channels to get Traction ...with Armenian examples. April 6,

    2016 HyeTech Immersion Program Alex Patriquin Armenian Startup Guy Inspired by
  2. What is Traction? “Traction is basically quantitative evidence of customer

    demand. So if you’re in enterprise software, [initial traction] may be two or three early customers who are paying a bit; if you’re in consumer software the bar might be as high as hundreds of thousands of users.” - Naval Ravikant, Founder of AngelList
  3. The #1 Cause of Startup Failure “Most businesses actually get

    zero distribution channels to work. Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business.” –Peter Thiel
  4. 18 Channels to get Traction 1. Publicity 2. Unconventional PR

    3. SEM 4. Social and Display Ads 5. Offline Ads 6. SEO 7. Content Marketing 8. Email Marketing 9. Viral Marketing 10. Engineering as Marketing 11. Business Development 12. Sales 13. Affiliate Programs 14. Existing Platforms 15. Trade Shows 16. Offline Events 17. Speaking Engagements 18. Community Building
  5. Workshop Assignment 1. Pick 1 channel to gain traction. 2.

    Work in teams of 2 to design a test. 3. Launch your test in 3 hours or less.