WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES EEAT SEARCH INTENT Going through Google Latest Search Updates #SEARCHUPDATES BY @ALEYDA FROM ORAINTI AT SIMILARWEB WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES Google rankings volatility has recently been at an all-time high https://searchengineland.com/data-providers-google-august-2024-core-update-was-very-volatile-446597
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES Updates are designed to ensure that G presents helpful and reliable results for searchers https://developers.google.com/search/updates/core-updates
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES “As content on the web changes, we assess and update our systems to keep pace, as a whole” #SEARCHUPDATES BY @ALEYDA FROM ORAINTI AT SIMILARWEB WEBINAR Relevant and diverse content that fulfill users intent First hand experience and/ or expertise Original, unique information Great user experience Fresh, Up-to- date insights Accurate, trustworthy information https://developers.google.com/search/updates/core-updates Changes in Search Preferences/ Behavior Changes in existing offering/players New offering/ players
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://developers.google.com/search/blog/2022/08/helpful-content-update This is why the latest updates have had a focus on rewarding people- first, experienced or expert content, and the increase of UGC platforms in SERPs
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://hub.seofomo.co/surveys/google-august-core-update-poll/ Most who took the SEOFOMO poll about the Google August Core Update experienced a negative impact
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://hub.seofomo.co/surveys/google-august-core-update-poll/ Unsurprisingly, the most common biz model of those negatively impacted is advertising
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://hub.seofomo.co/surveys/google-august-core-update-poll/ While those who have been positively impacted sell direct products or services
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES Many of the sites affected in the latest update had been also impacted before https://hub.seofomo.co/surveys/google-august-core-update-poll/
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://pro.similarweb.com/#/digitalsuite/markets/webmarketanalysis/rankings/All/840/1m/CategoryLeadersAll?webSource=Desktop I also went through the ups & downs using SimilarWeb organic search traffic data from August to assess the Update impact of top sites
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://pro.similarweb.com/#/digitalsuite/markets/webmarketanalysis/rankings/All/840/1m/CategoryLeadersAll?webSource=Desktop Reddit and LinkedIn continue to grow, but other UGC platforms saw a decrease…
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://pro.similarweb.com/#/digitalsuite/markets/webmarketanalysis/rankings/All/840/1m/CategoryLeadersAll?webSource=Desktop …Major generic ecommerce/ marketplace platforms also saw a decrease (we’ll see later how specialized retailers & brands, had an increase)
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES To assess patterns and shifts though it’s better to focus on each vertical, since context influences rankings needs and shifts, let’s use keywords lists for this analysis similarweb.com
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES similarweb.com Use the SERP Players “Organic Traffic” report for your keywords lists and use the “website types” filter to easily see the nature of the top ranked sites, and their shift behavior
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES similarweb.com For headphones top terms: Informational Review Sites are down, while major brands are up
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES similarweb.com For supplements top terms: Major generic retailers and UGC are down while informational specialized sites are up
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES For pet insurance top terms: Informational sites are up, commercially focused sites are down similarweb.com
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES Use the SERP Snapshot to compare before/after of key losing/winning terms to understand shifts similarweb.com VS
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES similarweb.com What’s the SERP pages types blend in top position? Has it changed? What are the shared characteristics of pages that increased? What are the shared characteristics of pages that decreased? Are there new/ different SERP features? Use the SERP Snapshot to compare before/after of key losing/winning terms to understand shifts
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES Identify this at scale with the “pages” report to check the patterns of the winning vs losing pages for the different keyword lists: What are their characteristics? similarweb.com
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES Watch this video for more steps and validations to identify & assess dropped pages and queries https://www.youtube.com/watch?v=FhEsz9fYZqc&t=20s
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://www.aleydasolis.com/en/seo-flowcharts/#2 Let’s go through the main scenarios Don’t do anything. The queries that dropped are not really meant to rank queries for your site, and not bringing any business value. You shouldn’t have ranked for them Create and optimize from a technical, content and experience perspective the pages that will ful fi ll the need of the relevant queries that dropped, making sure they provide a more comprehensive, authoritative and higher quality experience than the best ranked ones Optimize from a technical, content and experience perspective the pages that will ful fi ll the need of the relevant queries that dropped, making sure they provide a more comprehensive, authoritative and higher quality experience than the best ranked ones Don’t do anything. If you are really already providing a better quality, comprehensive, authoritative experience than the best ranked pages with well optimized ones that are the relevant to ful fi ll the need and rank at that stage of the search journey… they should regain their rankings soon. Rankings dropped for non relevant queries for your site to rank You don’t have pages to ful fi ll the user search needs of meaningful queries You have pages to ful fi ll the user search needs of meaningful queries at that stage of the journey but they’re not optimized You have pages to ful fi ll the user search needs of meaningful queries at that stage of the journey and they’re fully optimized
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://www.aleydasolis.com/en/seo-flowcharts/#2 Don’t do anything. The queries that dropped are not really meant to rank by your site and are not bringing any business value. You shouldn’t have ranked for them in the fi rst place. 1. Rankings dropped for non relevant queries for your site to rank
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://www.aleydasolis.com/en/seo-flowcharts/#2 Create and optimize new pages from a technical, content and experience perspective that will ful fi ll the need of the relevant queries that dropped, making sure they provide a more comprehensive, authoritative and higher quality experience than the best ranked ones. 2. You don’t have pages to fulfill the user search needs of meaningful queries
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://www.aleydasolis.com/en/seo-flowcharts/#2 Optimize the existing pages from a technical, content and experience perspective that will ful fi ll the need of the relevant queries that dropped, making sure they provide a more comprehensive, authoritative and higher quality experience than the best-ranked ones. 3. You have pages to fulfill the user search needs of meaningful queries at that stage of the journey but they’re not optimized
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://www.aleydasolis.com/en/seo-flowcharts/#2 Don’t do anything. If you are really already providing a better quality, comprehensive, authoritative experience than the best ranked pages with well optimized ones that are the relevant to ful fi ll the need and rank at that stage of the search journey they should regain their rankings soon. 4. You have pages to fulfill the user search needs of meaningful queries at that stage of the journey and they’re fully optimized
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES For affected relevant queries: It’s time to make your content the best in class! https://www.aleydasolis.com/en/seo-flowcharts/#1-5
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES Google has shared questions to self-assess your content quality, usefulness, experience https://developers.google.com/search/docs/fundamentals/creating-helpful-content
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit?gid=0#gid=0 I’ve created a Sheet Compiling these questions to help you assess your pages content quality vs competitors
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://chatgpt.com/g/g-WxhtjcFNs-content-helpfulness-and-quality-seo-analyzer Use the Content Helpfulness and Quality SEO Analyzer GPT to evaluate your pages vs your competitors in bulk
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Assess your content as Google Quality Raters do following the rater guidelines
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://www.youtube.com/watch?v=m3M_tal884c But what if your content and experience already are the best in class? Danny said sometimes Google is the one that needs to catch up
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES Watch my interview with Danny Sullivan about the recent Google Updates, AIOs and Future of Search https://www.youtube.com/watch?v=m3M_tal884c
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES https://learningseo.io/seo_roadmap/deepen-knowledge/scenarios/google-core-updates-recovery/ Want more resources? Check out LearningSEO.io Core Updates Analysis and Recovery Section
WEBINAR AI CONTENT UGC AFFILIATE & AD BASED SITES I’m Aleyda Solis * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO & #MarketingFOMO Newsletters Author * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder Thanks! #SEARCHUPDATES BY @ALEYDA FROM ORAINTI AT SIMILARWEB WEBINAR
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