GA4: The Game-Changing Analytics Tool

Upgrade to GA4 for advanced tracking, machine learning models, and cross-device insights. Get a complete view of user behavior and make confident data-driven decisions. Upgrade to GA4 today to stay ahead.

Transcript

1. Google Analytics 4 (GA4) Google Analytics 4 is a new web analytics platform that uses event-based measurement to track customer behavior. It offers improved data privacy, machine learning technology, and advanced insights for better digital marketing strategies.
2. BENEFITS OF GOOGLE ANALYTICS 4(GA4) 01 03 02 04 ENHANCED PRIVACY CONTROLS IMPROVED DATA ACCURACY DEEPER INSIGHTS INTO USER BEHAVIOUR BETTER INTEGRATION WITH GOOGLE ADS Private Empowerment Accurate Analytics Ads Integration Behavioral Understanding
3. TOP FEATURES OF GOOGLE ANALYTICS 4 (GA4) 01 03 02 04 05 Event tracking Track interactions beyond pageviews Machine learning insights Get automated insights from machine learning Customer-centric data Organize data around the customer journey Cross-device tracking Track users across multiple devices and platforms Integration with Google products Seamlessly integrate with Google Ads, Tag Manager, and Data Studio
4. UNIVERSAL ANALYTICS GOOGLE ANALYTICS 4 Uses a session-based tracking approach Uses an event-based tracking approach Collects data primarily based on sessions and pageviews Tracks specific user interactions and events on a website or app Allows for custom dimensions and metrics for data tracking Allows for custom tracking of events and user interactions Provides goal and funnel tracking for specific actions on a website Provides more accurate cross-device tracking capabilities May struggle with cross-device tracking accuracy Incorporates advanced machine learning for predictive modeling and insights Has limited machine learning capabilities Integrates more seamlessly with Google Ads, allowing for better tracking and optimization of ad campaigns Integrates with Google Ads, but with limited optimization features Integrates more seamlessly with Google Ads, allowing for better tracking and optimization of ad campaigns HOW IS GA4 DIFFERENT FROM UNIVERSAL ANALYTICS?
5. Upgrade to GA4 for Better Analytics Switch from Universal Analytics to Google Analytics 4 for better data accuracy, cross-device tracking, enhanced ecommerce, machine learning, and privacy-friendly tracking. Better integration with Google Ads. Future-proof your analytics. https://kbizsoft.com/