SEO for Growth: Revolutionizing a Saturated Market

Learn how to play David vs. Goliath by putting SEO at the core of your business. This is the story of feey, an ecommerce plant shop that used SEO & content to outwit all big market players.

Transcript

3. CHF 800 Million CHF 8.9 Billion
5. gabi troxler. seo consultant | brand seo content marketing | technical seo gabriela-jennifer-troxler
6. Why should you care?
7. Ads Content marketing 0815 marketing Writing blog posts
8. Entertainment Customer service Brand building Community
9. The solution.
11. Content.
12. Everybody loves plants. Everbody has plants at home. Everybody has plant problems. Plants are available everywhere.
13. Plants are living beings.
14. Service. Plant finder: best plants for you Community: behind the scenes Product cheat sheets Recover: plant doctor Community: help each other out Knowing more: plant care Knowing it all: plant encyclopedia #WTSFest
18. Recipe. See what you're up against 1 2 3 4 5 6 #WTSFest
23. Recipe. See what you're up against Look at more mature markets 1 2 3 4 5 6 #WTSFest
25. Recipe. See what you're up against Look at more mature markets Cover all user intents 1 2 3 4 5 6 #WTSFest
27. Recipe. See what you're up against Look at more mature markets Cover all user intents Add information gain 1 2 3 4 5 6 #WTSFest
30. Recipe. See what you're up against Look at more mature markets Cover all user intents Add information gain Be authentic 1 2 3 4 5 6 #WTSFest
33. Recipe. See what you're up against Look at more mature markets Cover all user intents Add information gain Be authentic Internal linking 1 2 3 4 5 6 #WTSFest
36. Product.
37. #WTSFest Information gain
38. #WTSFest
39. #WTSFest
40. #WTSFest
42. Community.
45. Content first leads second.
49. Social signals Mentions Brand searches
50. The results.
51. 4.91 / 5 91 38 % 23 % #WTSFest Rating NPS Returning customers Word of mouth
56. SEO and brand building cannot be separated.
58. let's connect. gabriela-jennifer-troxler