Tech newbies? Where does one find them? It’s not easy, even in the developing world, to find people who don’t use a smartphone. But they’re out there, and Ally has been making mobile apps for some of these novice tech users in various West African countries. In this talk she’ll share some of the lessons she’s learnt along the way about how people who’ve been introduced to technology very recently - usually through cheap, second-hand, car-battery-powered devices - respond to new and shiny ways of interacting with machines.