Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Harnessing the Creative Mind

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Alma Hoffmann Alma Hoffmann
September 12, 2017
Design
1
680

Harnessing the Creative Mind

Presentation given at Smashing Magazine Conference in Freiburg, Germany, September 11-12, 2017.

Avatar for Alma Hoffmann

Alma Hoffmann

September 12, 2017
Tweet

Other Decks in Design

See All in Design
デザイナーがはばたく未来の入り口『hatch』が描く、新しいデザイナー育成のカタチ
Avatar for Goodpatch Inc. goodpatch
3
3.1k
Franks Myth
Avatar for George Frank Hayford-Taylor gfht1
1
410
組織の右腕として共創する ー デザインと経営の二つの視点から見えた、新しい支援のかたち/ Designship2025_Nishimura
Avatar for 株式会社ルート root_recruit
0
280
デザインコンテキストのバトンをつなぐ—AI時代のプロダクトマネジメント
Avatar for kumano ayumi kumanoayumi
6
850
maki setoguchi
Avatar for Maki / Web Designer maki_setoguchi
0
660
【サイバーエージェント】Creative Switch 会社説明資料
Avatar for 【CyberAgent】クリエイター新卒採用 cyberagent_creators
0
5.1k
不確実性の時代にみんなで試したFigma × MCP × Cursor ハンズオン
Avatar for PERSOL CAREER Dev | techtekt techtekt
PRO
7
1.8k
見栄えと使いやすさの先にある 特別感 をデザインする / Designing a Sense of Specialness Beyond Aesthetics and Usability
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
0
250
爆速開発でAIプロダクトが40万インプレッションになった話
Avatar for つぶら tsubura
0
160
root COMPANY DECK / We are hiring！
Avatar for 株式会社ルート root_recruit
2
26k
「デザイン」の自分ごと化から始める、デザインピープルのふるまい
Avatar for mewmo mewmo
PRO
0
160
hicard_credential_202601
Avatar for hicard hicard
0
150

Featured

See All Featured
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
231
22k
How to Align SEO within the Product Triangle To Get 
Buy-In & Support - #RIMC
Avatar for Aleyda Solis aleyda
1
1.4k
Art, The Web, and Tiny UX
Avatar for Lynn Fisher lynnandtonic
304
21k
The Invisible Side of Design
Avatar for Vitaly Friedman smashingmag
302
51k
First, design no harm
Avatar for Per Axbom axbom
PRO
2
1.1k
So, you think you're a good person
Avatar for Per Axbom axbom
PRO
2
1.9k
Have SEOs Ruined the Internet? - User Awareness of SEO in 2025
Avatar for Akash Hashmi akashhashmi
0
270
Game over? The fight for quality and originality in the time of robots
Avatar for Wayne Barker wayneb77
1
120
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
Avatar for Vitaly Friedman smashingmag
254
22k
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
Google's AI Overviews - The New Search
Avatar for Barry Adams badams
0
900
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
57
14k

Transcript

  1. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net bruce lee https://youtu.be/APx2yFA0-B4

  2. HARNESSINg the mind Alma Hoffmann [email protected] [email protected] almahoffmann.com almahoffmann.net

  3. A LITTLE (or a lot?) ABOUT ME spanish | english

    | artist | designer | sketcher | writer | editor | letterer | typographer | photographer | former dancer | wanna’ be architect | curiosity is my middle name | obsessed with learning |wife | mother | friend | aunt| daughter | saved by grace | [email protected] * [email protected] * almahoffmann.com * almahoffmann.net
  4. None

  5. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net i am a

    walking, breathing, and living venn diagram

  6. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish

  7. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish english

  8. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish english artist

  9. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish english artist

    designer

  10. artist designer [email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish

    english the rest

  11. artist designer [email protected] * [email protected] * almahoffmann.com * almahoffmann.net spanish

    english i live here

  12. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net how does my

    life relate to this topic?

  13. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net curiosity

  14. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net desire to understand

    my mind & how it works

  15. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net feeling like my

    understanding of the world was different

  16. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net

  17. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net that symbol makes

    it 5, right? right??

  18. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net wanting to know

    if creativity depended on having a client, a commission, a project

  19. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net ?

  20. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net we all have

    minds, right? Right??

  21. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net creative enough to

    call ourselves creative minds? but, are our minds creative…?

  22. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net we have moments

    of brilliance

  23. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net

  24. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net when we think

    of creative minds, we think of those we consider geniuses who are those for you? Take a moment, write it down

  25. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net of course, we

    put ourselves at the low end of that comparison

  26. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net We are biased

    against creativity but we’re typically unable to recognize it in ourselves.” “ scott barry kaufman wired to create.

  27. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net if you have

    a mind, you are creative

  28. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net it is at

    the center of everything we do

  29. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net you could say

    that our mind is a powerhouse

  30. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net and it has

    two windows

  31. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net the windows are

    our eyes

  32. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net margaret Livingstone vision

    and art; the biology of seeing Vision is information processing, not image transmission.” “

  33. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net the brain dedicates

    lot of its resources to process visual information

  34. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net light has much

    smaller range of frequencies than sound (differences in wavelength are in nanometers)

  35. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net When the light

    hits the retina, it sends an electrical signal that passes the optic nerve to the thalamus. 
 john medina, Brain Rules “

  36. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net nerve cells in

    the retina convert the light into tracks (movies)

  37. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net organized and categorized

    by each section in the brain

  38. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net but what does

    this have to do with creativity?

  39. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net glad you asked!

  40. your mind engages in a highly engaging 
 creative process

    [email protected] * [email protected] * almahoffmann.com * almahoffmann.net

  41. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net to take advantage

    of it, we need to support the process

  42. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net do you ever

    forget?

  43. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net but retrieval is

    painful when you most needed

  44. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net we freeze

  45. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net i froze

  46. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net I was fired

  47. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net learned the value

    of a daily creative practice

  48. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net we treat creativity

    like an item on a menu

  49. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net instead of something

    we 
 need to exercise

  50. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net it is the

    result of a regular practice that engages motor, semantic, and visual skills.

  51. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net bryan lawson how

    designers think “The control & combination of rational & imaginative thought is one of the designer’s most important skills.”

  52. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net what if told

    you that one such way is to actually draw, doodle, or sketch?

  53. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net sketching is really

    the superhero in the processing of visual information

  54. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net

  55. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net Jeffrey D. wammes,

    melissa e. meade, & myra A. fernandes, the drawing effect: evidence for reliable & robust memory benefits in free recall “Drawing enhances memory relative to writing across settings, instruction, & alternate encoding strategies…”

  56. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net when did we

    stop? Why did we stop?

  57. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net we became friends

    with the enemy

  58. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net scary propositions

  59. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net Live with uncertainty.”

    “ “ Bryan Lawson how designers think

  60. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net of deliberate practice

  61. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net deliberate practice “…

    practice that is purposeful & systematic. … deliberate practice requires focused attention and is conducted with the specific goal of improving performance. James Clear

  62. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net who was in

    the list of your geniuses?

  63. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net bruce lee “I

    don't fear the man who has practiced 10,000 kicks. I fear the man who practiced one kick 10,000 times.”

  64. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net Scott Barry Kaufman

    & carolyne gregoire wired to create “The quality of our ideas is a positive function of quantity.”

  65. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net creators create writers

    write coders code painters paint artists create poets rhyme musicians compose

  66. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net Keep a hobby

  67. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net

  68. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net Melissinos “ “A

    writer who does nothing but write is like the moon, which gives off some light, but borrowed from the sun. A writer needs first-hand experience, which only working in another field can give him. Otherwise he is rewriting what he has read in other books.”

  69. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net

  70. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net

  71. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net harness your creative

    mind: use it or lose it

  72. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net thank you!

  73. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net references John Medina

    • Brain Rules • Bryan Lawson • how designers think Scott Barry Kaufman & carolyne gregoire • wired to create Jeffrey D. wammes, melissa e. meade, & myra A. fernandes • the drawing effect: evidence for reliable 
 & robust memory benefits in free recall margaret Livingstone• vision and art; the biology of seeing

  74. [email protected] * [email protected] * almahoffmann.com * almahoffmann.net questions