a culture that champions autonomy and customer orientation. At the heart of their strategy is a unique leadership principle that allows teams to make decisions in the best interest of the customer. Their culture engineering emphasizes the importance of asking questions like, “What do our users want?” and “How can we alleviate our client’s pain points?” The company’s leadership prioritizes customer feedback and regards their engineers as subject-matter experts, which makes Amazon’s environment creative, innovative, and thriving.