Managing a Product in 2021

The journey as a country product director for a multinational corporation has been fascinating, enriching and filled with learnings. It is the most meaningful of those learnings that pushed me into writing this to try distilling them and get them out to the world. These main learnings apply to tangible and intangible products (physical products, services or software), and I hope they can be useful for product managers working in startups or in large corporations alike.
https://amaynez.medium.com/the-7-lessons-i-learned-from-managing-a-product-for-a-large-multinational-corporation-2d99664b0d48

Transcript

1. managing a product in 2021 Armando Maynez uncommon lessons
2. who am I? 15 years in big tobacco 4 years as product director
3. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
4. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
5. product and experience design
7. minimize friction + increase desire
8. prioritize
9. move the needle listen to consumers delight users prioritize & balance
10. who are your consumers? users + non-users
11. who are your consumers? users + non-users growth
12. think about the consumer f irst, act fast, fail quick, learn and repeat!
13. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
14. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
15. stakeholder engagement and regulatory compliance
16. uber spotify biotech
17. never take for granted regulatory compliance, think about it from the start to avoid headaches down the road.
18. collaborating even with competition
19. + +
22. don’t go to war alone! f ind strategic partners from the beginning.
23. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
24. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
25. business readiness
27. call center scripts f inance employee engagement IT legal supply chain
28. break the silos! orchestrate the company wide readiness efforts.
29. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
30. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
31. market introduction
32. craft a compelling story
34. voice to voice event marketing traditional media in f luencers & publications product placement cobranding and other cooperation
35. don’t limit yourself to digital marketing
36. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
37. what is product management? product and experience design stakeholder engagement and regulatory compliance business readiness market introduction lifecycle management
38. lifecycle management
40. design experiences around the different life stages of your product.
41. consumers f irst engage and comply don’t go to war alone break silos craft a story promote outside the box lifecycle management
42. managing a product in 2021 Armando Maynez uncommon lessons