Growth Hacking For Mobile - Hack 2 Validate & Hack 2 Grow

@andreehuk andree@themobileﬁrm.co Growth Hacking For Mobile ! Hack to Validate
Hack to Grow

@andreehuk same fashion ≠ diﬀerent results

@andreehuk “whenever i followed another person’s advise i lost money”
{jim rogers}

@andreehuk what is growth hacking?

@andreehuk the new marketing

@andreehuk the intersection between product, marketing and data ! “in
the age of social, the right growth strategy with the right product-market ﬁt will lead to massive scale through viral loops” {aaron ginn}

@andreehuk example airbnb

@andreehuk # of guests example airbnb

@andreehuk example twitter

@andreehuk “We dug in and tried to learn what the
“aha” moment was for a new user and then rebuilt our entire new user experience to engineer that more quickly” {josh elman, joined twitter in oct 2009} example twitter

@andreehuk example twitter

@andreehuk example reddit

@andreehuk what is growth for you? bpmf or apmf?

@andreehuk “product-market ﬁt is the only thing that matters” {marc
andreessen}

@andreehuk before product/market fit hack to validate ! after product/market
fit hack to grow

@andreehuk “growth hackers make products that are easily understood beyond
a niche tech crowd” {bronson taylor}

@andreehuk simplify, simplify, simplify

@andreehuk old new simplify, simplify, simplify This is focused and
simple

@andreehuk tracking on mobile

@andreehuk ios cuts the cord between acquisition and install !
android doesn’t, yeah tracking on mobile

@andreehuk tracking on mobile cookie {ios} unique identiﬁer device ﬁngerprint
{web > app} referrer url {android}

@andreehuk tracking on mobile other app has sdk of ad
network ! ad network is integrated with 3rd party tracking tool your app w/ 3rd tracking tracking sdk ad app download 3rd party tools

@andreehuk tracking on mobile mobileapptracking.com

@andreehuk tracking on mobile adjust.io

@andreehuk growth hacking bpmf

@andreehuk single-player utility ! hack 1

single-player utility

@andreehuk single-player utility

@andreehuk • get value out on your own • solves
chicken-egg problem • its scalable • after they became hooked integrate smart viral loops learnings single-player utility

@andreehuk how to tackle content v0.1 ! hack 2

@andreehuk www.posing.es

@andreehuk 1 2 3 4 5 6 7 8 9
how to tackle content v0.1 when they started

@andreehuk new 1 2 how to tackle content v0.1 This
is restrictive This is focused and simple

@andreehuk • keep the core features as accessible as possible
• avoid/mind restrictive features learnings tackle content v0.1

@andreehuk how to ‘fake’ or ignite activity? ! hack 3

@andreehuk spur activity Aw’sm party? Well…

@andreehuk A Sorry mate, no buddies how to ignite activity?
Empty party

@andreehuk b + c do not know each other user
a user b non-user c invites invites how to ignite activity?

@andreehuk user c user b become friends signs up non-user
c how to ignite activity?

@andreehuk alive and kickin’

@andreehuk A Sorry mate, no buddies how to ignite activity?
alive and kickin’

@andreehuk • non-trustful connections can get your product to the
next milestone • make it appear like the party is in full swing learnings ignite activity

@andreehuk tackle content v0.2 ! hack 4

@andreehuk existing users tackle content v0.2 already have a bunch
of ‘friends’ new users? w/ time+cash: onboarding ﬂow like twitter

@andreehuk tackle content v0.2 signs up list @user @user @user
@user @user @user user

@andreehuk growth hacking apmf yeaaah, luv’ that

@andreehuk aw’sm invitations ! hack 5

@andreehuk aw’sm invitations user d

@andreehuk aw’sm invitations [email protected] Andree Password [email protected] possible only w/
android

@andreehuk • “pre-ﬁll” the sign up experience • create an
end-to-end invite loop learnings aw’sm invitations

@andreehuk walkthrough testing ! hack 6

@andreehuk walkthrough testing text version 2 Sign up now adword
version 1 text version 1 Sign up now adword version 2 normal on the web

@andreehuk walkthrough testing not done on mobile, why?

@andreehuk walkthrough testing Welcome! Going out tonight? Dinner with friends?
Whatever the activity, this is your new event! < Swipe P O S I N G Create an event and add photos… Invite friends on POSINGLIFE, via WhatsApp or Email… Create the event. Then add photos or invite friends or simply share it with others. version a version b soft-coded tracked w/ android responsive website

@andreehuk • mobile can be as ﬂexible as the web
• make the onboarding experience consistent • test holistically on web & mobile learnings walkthrough testing

@andreehuk give to get ! hack 7

@andreehuk tracking on mobile user a sms email non-users else…

@andreehuk tracking on mobile iphone android are set up as
publisher on MAT, w/ separate id’s

@andreehuk tracking on mobile http://hastrk1.com/serve?action=click&publisher_id=5433 &site_id_ios=4759&site_id_android=4760&site_id_web=5112 &inviter={phone}&invitee={email,phone#} publisher_id=5433 ! site_id_ios=4759
site_id_android=4760 site_id_web=5112 ! inviter={phone} invitee={email,phone#} app of inviter, e.g. iphone app ! what app to download depending on invitee device ! inviter and invitee details for callback to our server

@andreehuk growth hacking for mobile yeaaah, luv’ that points to
consider

@andreehuk points to consider • can track every sort of
event, e.g. btn’s, $ • KISS • the most important metric ﬁrst • the fewer the better • start with android, then move to ios • data sent cannot be removed • reduce chaos • keep testing & prod versions separate • trigger tracking where the data itself changed • trigger tracking after event happened

www.startupdodgeball.net worldwide

@andreehuk appendix

@andreehuk NPS of around 30-40 ! ask how likely are
you to recommend my aw’sm product to a friend?

@andreehuk NPS of about 35-45

Growth Hacking For Mobile - Hack 2 Validate & Hack 2 Grow

Growth Hacking For Mobile - Hack 2 Validate & Hack 2 Grow

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