“We’ll get there.” The words you say to the preverbal “Are we there yet?” Building an internal development platform is not so much of a choice as it is an eventuality. The only question is are you intentionally building one or not? Undifferentiating engineering is a requirement for all software companies, not everything you do will set you apart from your competitors and generate value directly for your customers. The question is how do you do exactly the right amount of undifferentiating engineering to create the most value for your customers? In this talk I will discuss a decade of hard lessons I’ve learned about building internal development platforms, most recently with the Interstate Platform at Total Expert. What are the pitfalls, the fun part, the hard part, and the really really hard part that you should focus on if you want to have a successful IDP program at your company?