Communications A. Events in Europe B. Small-scale events in the Philippines C. Large-scale events in the Philippines 11 Content Projects A. Articles B. Email campaigns C. Direct Mailer D. Blog (managed) E. Sales enablement materials 17 Sales/Account management A. Retail network expansion B. Campaign production management 20 Contact Details
expertise in communications and business development. I also have work experience in teaching English. I worked in the Philippines for seven years before moving to France for my MBA. For my internship, I worked in an EMEA marketing role for a software company in Paris. I obtained my master’s diploma in 2019. Since then, I have been working on improving my French language skills by continuously taking courses (currently at B2 level). I have also been working part-time for almost a year at the Emmaüs association’s refuge center in Bordeaux. This job requires me to speak French, English, and Spanish daily to more than 60 residents in the center. I obtained my Visa Recherche d’Emploi (job search visa) in 2020. This allows me to legally search and be hired for a full-time job in France without needing visa sponsorship.
Wordpress, Umbraco Collaboration tools: Trello, Basecamp Ad-serving: Google Display Others: MS Office, Google Suite Quick Facts a. b. c. Content management, presentations, SEO writing, presentations, training, client relations, sales, lease management, copyediting, lead generation, partnerships, basic graphic design Native: English, Filipino Intermediate: French (level B2) Beginner: Spanish (level A2) Software proficiencies: Other skills: Languages:
that bring together digital professionals. This edition was held in Amsterdam in 2018. I worked for SaaS company ContentSquare, who was one of the sponsor participants in this event. In that role, I: • Wrote and executed the multiple email chains (on HubSpot) targeting different lead categories • Helped organize a private dinner outside of conference hours for ContentSquare’s top leads • Managed communications, guest confirmation, and logistics for the dinner EVENT COMMUNICATIONS 6
for ContentSquare’s leads in Copenhagen. It allowed participants to listen to talks centered on digital mobile trends and participate in roundtable discussions afterwards. • Cleaned and segmented the database of Denmark-based leads on Salesforce • Wrote and managed the various chains of email campaigns • Created the complete social media calendar - from pre-event promotions to live tweets to post-event wrap-ups • Worked with the graphic designer in developing event materials • Managed event logistics - handled budget for printing and shipping
Barcelona | E-commerce Summit Barcelona | Savant Stockholm | E-tail Nordic • Handled campaign setup: importing contacts on HubSpot, generating segmented lead reports on Salesforce, linking the two • Wrote multiple email campaign chains surrounding the events • Created landing pages for registration and promotions • Wrote social media posts related to the event • Worked with graphic artist for web banners and page designs • Coordinated with printers and suppliers for event marketing materials • Managed shipping and other logistics
Worked on the marketing strategies of the events - to attract both exhibitors and visitors • Conceptualized and managed the special activities (raffles, promos) within the big events • Wrote press release articles and prepared press kits • Touched base with media partners - reporters, bloggers • Scheduled interviews between reporters and industry leaders • Worked with photographers in documenting the events • Assisted in on-site event operations • In charge of quantifying event results and creating post-exhibit reports Manila Now 2010 - Philippine International Furniture Show - the country’s main furniture trade show, welcomes more than 10,000 retailers yearly from around the world Manufacturing Technology Davao - gathers the top local manufacturing equipment suppliers in the southern part of the country. Systems Integration Philippines - umbrella trade show that gathers suppliers from the IT, tech, corporate gifts industries
a real-estate services firm in the Philippines established in 2009. It became an Associate of U.K firm Savills in 2014. • Organized small-scale luncheons for existing and potential clients (landlord partners and tenants); handled budget, logistics, and communications. • Initiated partnerships with charity associations and organized Corporate Social Responsibility (CSR) activities with them FamilyMart is the second largest convenience store chain in Asia. It entered the Philippine market in 2013. Organized and facilitated orientation sessions to increase the number of business partners (franchisees and landlords) of FamilyMart. Small-scale events in the Philippines (2014-2016, 2012-2013)
pictures to read the articles. • Interviewed clients and Customer Success Managers • Ghost-wrote blog articles • Worked with graphic designer for the banner designs
database per industry and country market • Developed specialised campaigns for each vertical • Wrote various email campaigns that were translated to other languages for other country markets • Garnered opening and click rates that were above industry average • Developed personalised campaigns targeting top leads Email campaigns
autumn, gift boxes containing a tea-set, personalized sales booklets and cards were sent from Paris to top leads in international markets. • Handled budget, timelines, and sourcing • Coordinated with printers and suppliers • Generated lead reports and finalized database • Worked with Inside Sales in identifying their top leads • Managed the logistics of shipping to other countries
Blog: • Managed the editorial calendar • Conceptualized topics • Managed freelance writers • Worked with web designers and an SEO specialist • Finalized and approved social media content ideas • Implemented email campaigns (using MailChimp) linking back to the blog Company dossier: Wrote the full company entry (an 80+ page documentation of the young company's brand identity, best practices, technologies, employee profiles, case studies, growth targets, etc) for the International Property Awards in London; KMC won the 'Best Real Estate Agency - Philippines' award for that year, beating out other seasoned multinationals.
proofread marketing materials for prospective clients and partners. Also worked closely with graphic artists to ensure that design follows brand guidelines. Materials include but were not limited to: One-pagers, brochures, postcards, fact sheets, flyers, franchise kits, press kits, company presentations, and banners.
is the second largest convenience store chain in Japan and has around 25,000 stores in Asia. It entered the Philippine market in 2013. In that company, I: • Handled real estate acquisition in the southern part of the capital • Did market studies to measure competitor performance and identify the best sites • Created a comprehensive database of all potential landlords in the area along with in-depth lease information • Wrote communication materials targeted towards landlord and franchisee partners • Initiated contact with potential partners • Reviewed and negotiated contracts • Closed deals - opened 6 stores in 2 years • Handled property accounts and was first point of contact for all landlord concerns • Studied existing stores’ performance to determine suitability for franchise conversion • Facilitated the initial phase of partner orientation/onboarding sessions
is a service provider for online solutions. My role consisted of: • Managing Rich Media display campaigns outsourced from U.S. client • Attending client kick-off calls, receiving and verifying creative assets from onshore counterparts • Being the first point of contact for client concerns • Coordinating local cross-functional teams (developers, QA, live issues team) to ensure campaign specs and timelines are met • Launching and analyzing campaigns using Google’s DoubleClick platforms *Photo for representation purposes only. Not picture of actual campaign managed.
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