An API for drinks: And the innovation that followed

Eva Sjökvist, Absolut Vodka
Keynote
API Strategy & Practice Conference, Amsterdam 2014

Transcript

1. And the innovation that followed Eva Sjökvist / March 28 2014 An API for drinks
2. @evasjokvist
 eva.sjokvist@pernod-ricard.com ! Eva Sjökvist - Product Owner About me
3. • Where we came from • What we set out to do • What we learned • How we created 3500 How to mix movies Constructing the world first API for drinks and the innovation that followed.
4. the starting point
5. To help consumers get the most enjoyment out of our products we need to ensure top quality drinks and recipes are consistently delivered regardless of where consumers encounter Absolut. We sell vodka. But people drink drinks.
6. Where we came from
7. Since the first iPhone, consumers were more and more inclined to use new services. ! We were the first ever spirits brand in the Appstore. ! A shifting consumer landscape
8. 8 An eco-system that was crowded ! And this was 2011 We were all over the place, or at least in all the app-stores. Over time we realised that having multiple apps relying on different technologies were time consuming to manage.
9. 9 And an organisation to impress. Since Pernod Ricard bought Absolut in 2008 ! !
10. what we set out to do
11. Our common denominator Recipes; gathered and created over time, creates a good base for service innovation
12. We realised by looking beyond the flavour of the months that we had a type of resource that could be extended to other outlets, contexts and devices. The assets could easily be extendable
13. 1 Objectives ! • Lower Time To Market and cost for new devices ! • Tech stability and control ! • Streamline assets globally 2 Considerations ! • Look beyond flavour of the month. • Look beyond the latest campaign. • Win our markets and consumers. 3 Key to our consumers ! • “I have no idea what to make” • “I have no idea what to order” We wanted a tech backbone that could connect the dots. Opening up our assets
14. Creation of a sound data model Imagining all things possible to do with a drink. ! Stir, Strain, Muddle, Float, Add, Pour, Garnish 14
15. and a whole lot of images
16. we call it
17. Placeholder movie
18. 18 Getting technology right Rest API Raven DB database Drink system that holds all the logic and the data model. Changing all clients to read from Api
19. Here´s what we
20. Key Takeouts ! - Formerly, we had data. Now we know and own the data. ! - Moving knowledge in-house enables product ownership in an agile methodology ! - We definitely see a change internally that gives more credit to open collaboration and external innovation. ! - Standardising the assets lead to technical creativity.
21. Drinks in Motion a simple thought, a not so simple project !
22. Placeholder movie
23. Placeholder movie
24. Being in the spirits business, having a completely open api is challenging. ! That said, we are currently working on a full API-license. Where we want to go from here
25. absolutdrinks.com youtube.com/absolutdrinks drinkspiration ! addb.absolutdrinks.com/docs Links