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Don't throw that hackathon
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API Strategy & Practice Conference
October 25, 2013
Technology
1
160
Don't throw that hackathon
By Swift @ API Strategy & Practice Conference
San Francisco, October 23-24-25, 2013
API Strategy & Practice Conference
October 25, 2013
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Transcript
Don’t Throw THAT Hackathon by @SwiftAlphaOne
Note: Not Ryan Gosling. @SwiftAlphaOne
What is a Hackathon?
None
0 30 60 90 Q4/2011 Q1/2012 Q2/2012 Q3/2012 Q4/2012 Q1/2013
Q2/2013 Q3/2013 Hackathons are on the Rise
Why are companies going to Hackathons?
3Reasons Companies go to hackathons. main
Product Feedback #1.
Optimize our product’s developer experience by directly interacting with customers
as they integrate and use it.
None
Mindshare & perception #2.
Mindshare & perception #2. (a.k.a. Marketing)
Acquire developer mindshare and trust by associating our brand with
awesome stuff.
None
Change the way developers perceive us by associating our brand
with awesome stuff.
None
Recruiting Top Talent #3.
Actively identifying, approaching, and investing in top hacker talent.
None
“Lots of really innovative companies are doing this ‘hackathon’ thing.”
We should too!
Seriously though,
Don’t Throw THAT Hackathon
That sounds Counter-intuitive.
“What are you hoping to accomplish by throwing a hackathon?”
if you can’t answer this question, don’t throw that hackathon.
build A (startup | app) #1. using my products
Hacks are not startups. Hacks are not long term commitments.
Hacks are just hacks.
Better Solution: Month-long App Contest
spawn innovation #2.around my industry
Real innovation doesn’t usually happen over a weekend.
Better Solution: Innovation Grant / Fund
Meet & support #3.My community
Hackathons & conferences really don’t mix well.
Better Solution: Throw a conference / Meetup.
When should I throw my own Hackathon?
There Aren’t any #1. events nearby
x x x Protip: No NYC, Boston, or SF.
You’re Targeting #2. specific folks
You’re Launching #3. Something new
Thanks I’m @SwiftAlphaOne on Twitter.