Scaling AppNexus APIs

By Ben John @ API Strategy & Practice Conference
San Francisco, October 23-24-25, 2013

Transcript

1. Scaling AppNexus APIs Ben John Oct 24 2013
2. What Does AppNexus Do? 2
3. How Does RTB Work? Bid: $2.50 Bid: $3.25 Bid: $4.10 300x250 …all in 100 milliseconds User Advertiser 1 Advertiser 2 Advertiser 3 WINNING BID 300x250 Ad Served
4. AppNexus Universe 4
5. A little about our scale… 5
6. 69 billion ad impression requests
 6
7. 20 billion ads per day
 7
8. 55 TB of data
 8
9. Peak 1 million requests per second
 9
10. What does that mean to API scaling? 10
11. What’s our API scaling challenge? 11
12. 1. Not two API clients are the same
 12
13. 2. Platform resiliency 13
14. Resiliency 14 API API MySQL master MySQL slave MemCache MySQL slave MySQL slave Data Center Data Center Data Center API API API GSLB Load balancing
15. 3. Engineering productivity & 
 Platform Agility 15
16. What’s our API Strategy? 16
17. 1. Different “Service types” offerings 17
18. 2. Async, Parallel, Unblocking io calls 18
21. 3. Embrace Decoupling 21
22. Thank you! 22