Tech vs. Disaster

Kat Borlongan, Co-founder, Five by Five
Keynote
API Strategy & Practice Conference, Amsterdam 2014

Transcript

1. Tech vs. Disaster Kat Borlongan, Co-founder, Five by Five @katborlongan veby ve.io
3. RETARGETING FUNNEL OPTIMISATION USAGE PATTERNS ANALYTICS APIs REAL-TIME INVENTORY GEOLOCALISATION PREDICTIVE ALGORITHMS
4. RETARGETING FUNNEL OPTIMISATION USAGE PATTERNS ANALYTICS APIs REAL-TIME INVENTORY GEOLOCALISATION PREDICTIVE ALGORITHMS EXCEL TWITTER EMAIL SMS
5. RETARGETING FUNNEL OPTIMISATION USAGE PATTERNS ANALYTICS APIs REAL-TIME INVENTORY GEOLOCALISATION PREDICTIVE ALGORITHMS BUYING SHOES SAVING LIVES EXCEL TWITTER EMAIL SMS
6. SAVING LIVES
7. SAVING LIVES
8. SAVING LIVES #RescuePH + rescueph.com 2 excel spreadsheets O ce of the President National Risk Reduction and Management Council. Regional RRMCs Rescue teams
9. WHY? « I don’t have enough funding for that. »
10. WHY? « I don’t have enough funding for that. » « My work is on the eld. I don’t have time for technology. »
11. WHY? « I don’t have enough funding for that. » « My work is on the eld. I don’t have time for technology. »
12. WHY? « I don’t have enough funding for that. » « My work is on the eld. I don’t have time for technology. »
13. WHY? « I don’t have enough funding for that. » « My work is on the eld. I don’t have time for technology. » « Oh, we already use Twi er and Facebook. »
14. WHY? « I don’t have enough funding for that. » « My work is on the eld. I don’t have time for technology. » « Oh, we already use Twi er and Facebook. » « What? »
15. WHY? « I don’t have enough funding for that. » « My work is on the eld. I don’t have time for technology. » « Oh, we already use Twi er and Facebook. » « What? » « Can you help? »
16. « Can you help? » A cat got stuck in a tree. Can we have a hackathon to get it down?
17. « Can you help? »
18. « Can you help? »
19. « Can you help? »
20. Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban? TECHCNOCENTRISM vs. USER-CENTRISM Who is the « user » anyway? CHALLENGES OF WORKING WITH VOLUNTEERS Is the data we need to power these solutions available? THE ELEPHANT IN THE ROOM: DATA Does it make sense to start from scratch? THE TOILET FINDER SYNDROME ISSUES WITH HACKATHONS FOR DISASTER RELIEF
21. Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban? TECHCNOCENTRISM vs. USER-CENTRISM Who is the « user » anyway? CHALLENGES OF WORKING WITH VOLUNTEERS Is the data we need to power these solutions available? THE ELEPHANT IN THE ROOM: DATA Does it make sense to start from scratch? THE TOILET FINDER SYNDROME ISSUES WITH HACKATHONS FOR DISASTER RELIEF
22. Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban? TECHCNOCENTRISM vs. USER-CENTRISM Who is the « user » anyway? CHALLENGES OF WORKING WITH VOLUNTEERS Is the data we need to power these solutions available? THE ELEPHANT IN THE ROOM: DATA Does it make sense to start from scratch? THE TOILET FINDER SYNDROME ISSUES WITH HACKATHONS FOR DISASTER RELIEF
23. Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban? TECHCNOCENTRISM vs. USER-CENTRISM Who is the « user » anyway? CHALLENGES OF WORKING WITH VOLUNTEERS Is the data we need to power these solutions available? THE ELEPHANT IN THE ROOM: DATA Does it make sense to start from scratch? THE TOILET FINDER SYNDROME ISSUES WITH HACKATHONS FOR DISASTER RELIEF
24. Reconstruction
25. Reconstruction
26. Reconstruction
27. Reconstruction
28. = Reconstruction
29. SO, WHAT’S NEXT?
30. THE CHANGE YOU WANT TO SEE IN THE WORLD. BE
31. THE CHANGE YOU WANT TO SEE IN THE WORLD. PROTOTYPE
32. Thanks kat@ veby ve.io @katborlongan veby ve.io SAVING LIVES