The Journey of Effective API Evangelism by Neil Mansilla

Transcript

1. The Journey of Effective
 API Evangelism Neil Mansilla
 VP, Developer Relations @mansillaDEV Presented at API Strat
 Austin 2015
2. Solve API Problems Fast Monitor, log, measure & share your API usage.
3. API Evangelism
4. API
9. How API Engineers See Themselves
10. How Sales & Marketing See API Engineers
11. How API Engineers See Sales How Sales Sees Themselves
12. Evangelism
16. Tech Evangelists
19. API Evangelists
24. What is the function of
 API evangelism?
25. Your Company Partners
 Customers
 Developers Common view of
 API evangelism Evangelism
26. Which department does evangelism
 report into?
27. Product Engineering Marketing
28. Product Engineering Sales / BD /
 Marketing API Evangelism
29. Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction
30. Your Company Partners
 Customers
 Developers API Evangelism
31. API
 Evangelism Your Company Partners
 Customers
 Developers Effective API Evangelism
 Feedback Loop
32. Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction
33. Effective API evangelism
 requires understanding the needs of and empathizing with every team, internally and externally.
34. In Practice
35. In Practice
36. API Evangelism =~ Advocacy
37. API Evangelism =~ Listening
38. API Evangelism =~ Enabling
39. API Evangelism =~ Journey
40. Thank you. neil@runscope.com @mansillaDEV