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The Journey of Effective API Evangelism by Neil...

API Strategy & Practice Conference
November 20, 2015
Technology
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The Journey of Effective API Evangelism by Neil Mansilla

API Strategy & Practice Conference

November 20, 2015
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Transcript

  1. The Journey of Effective
 API Evangelism Neil Mansilla
 VP, Developer

    Relations @mansillaDEV Presented at API Strat
 Austin 2015

  2. Solve API Problems Fast Monitor, log, measure & share your

    API usage.

  3. API Evangelism

  4. API

  5. None
  6. None
  7. None
  8. None

  9. How API Engineers See Themselves

  10. How Sales & Marketing See API Engineers

  11. How API Engineers See Sales How Sales Sees Themselves

  12. Evangelism

  13. None
  14. None
  15. None

  16. Tech Evangelists

  17. None
  18. None

  19. API Evangelists

  20. None
  21. None
  22. None
  23. None

  24. What is the function of
 API evangelism?

  25. Your Company Partners
 Customers
 Developers Common view of
 API evangelism

    Evangelism

  26. Which department does evangelism
 report into?

  27. Product Engineering Marketing

  28. Product Engineering Sales / BD /
 Marketing API Evangelism

  29. Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction

  30. Your Company Partners
 Customers
 Developers API Evangelism

  31. API
 Evangelism Your Company Partners
 Customers
 Developers Effective API Evangelism


    Feedback Loop

  32. Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction

  33. Effective API evangelism
 requires understanding the needs of and empathizing

    with every team, internally and externally.

  34. In Practice

  35. In Practice

  36. API Evangelism =~ Advocacy

  37. API Evangelism =~ Listening

  38. API Evangelism =~ Enabling

  39. API Evangelism =~ Journey

  40. Thank you. neil@runscope.com @mansillaDEV