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The Journey of Effective API Evangelism by Neil...
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API Strategy & Practice Conference
November 20, 2015
Technology
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The Journey of Effective API Evangelism by Neil Mansilla
API Strategy & Practice Conference
November 20, 2015
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Transcript
The Journey of Effective API Evangelism Neil Mansilla VP, Developer
Relations @mansillaDEV Presented at API Strat Austin 2015
Solve API Problems Fast Monitor, log, measure & share your
API usage.
API Evangelism
API
None
None
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How API Engineers See Themselves
How Sales & Marketing See API Engineers
How API Engineers See Sales How Sales Sees Themselves
Evangelism
None
None
None
Tech Evangelists
None
None
API Evangelists
None
None
None
None
What is the function of API evangelism?
Your Company Partners Customers Developers Common view of API evangelism
Evangelism
Which department does evangelism report into?
Product Engineering Marketing
Product Engineering Sales / BD / Marketing API Evangelism
Product Engineering Marketing Support Sales API Evangelism Internal Crossfunction
Your Company Partners Customers Developers API Evangelism
API Evangelism Your Company Partners Customers Developers Effective API Evangelism
Feedback Loop
Product Engineering Marketing Support Sales API Evangelism Internal Crossfunction
Effective API evangelism requires understanding the needs of and empathizing
with every team, internally and externally.
In Practice
In Practice
API Evangelism =~ Advocacy
API Evangelism =~ Listening
API Evangelism =~ Enabling
API Evangelism =~ Journey
Thank you. neil@runscope.com @mansillaDEV