Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Journey of Effective API Evangelism by Neil...

Avatar for API Strategy & Practice Conference API Strategy & Practice Conference
November 20, 2015
Technology
0
100

The Journey of Effective API Evangelism by Neil Mansilla

Avatar for API Strategy & Practice Conference

API Strategy & Practice Conference

November 20, 2015
Tweet

More Decks by API Strategy & Practice Conference

See All by API Strategy & Practice Conference
APIStrat 2016 | The end of polling: why and how to transform a REST API into a Data Streaming API (Audrey Neveu)
Avatar for API Strategy & Practice Conference apistrat
12
300
APIStrat 2016 | OpenAPI Trek: Beyond API Documentation (Arnaud Lauret)
Avatar for API Strategy & Practice Conference apistrat
5
230
APIStrat 2016 | Flying Dreams: Real-Time Communication from the Edge of Space (Jonathan Barton, Neha Abrol)
Avatar for API Strategy & Practice Conference apistrat
1
140
APIStrat 2016 | On-prem support? That was so 1982 (Charlie Ozinga)
Avatar for API Strategy & Practice Conference apistrat
0
120
APIStrat 2016 | Effortless microservices in production with Kubernetes (Ken Wronkiewicz)
Avatar for API Strategy & Practice Conference apistrat
0
160
Song by Tony Blank
Avatar for API Strategy & Practice Conference apistrat
0
190
API Lifecycle Manager by Steve Fonseca
Avatar for API Strategy & Practice Conference apistrat
2
250
APIs In The Enterprise: How Walgreens Formed It's Digital Business by Drew Schweinfurth
Avatar for API Strategy & Practice Conference apistrat
1
390
Developers Are Difficult by Andrew Noonan
Avatar for API Strategy & Practice Conference apistrat
0
140

Other Decks in Technology

See All in Technology
歴史から学ぶ、Goのメモリ管理基礎
Avatar for Takuto Nagami logica0419
7
1.6k
LayerX QA Night#1
Avatar for koyaman2 koyaman2
0
300
AI駆動開発ライフサイクル（AI-DLC）の始め方
Avatar for ryansbcho79 ryansbcho79
0
290
Eight Engineering Unit 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
0
6.1k
202512_AIoT.pdf
Avatar for AIxIoTビジネス共創ラボ iotcomjpadmin
0
180
純粋なイミュータブルモデルを設計してからイベントソーシングと組み合わせるDeciderの実践方法の紹介 /Introducing Decider Pattern with Event Sourcing
Avatar for Tomohisa Takaoka tomohisa
1
130
投資戦略を量産せよ 2 - マケデコセミナー(2025/12/26)
Avatar for tomo gamella
0
590
Bill One 開発エンジニア 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
4
17k
Cloud WAN MCP Serverから考える新しいネットワーク運用 / 20251228 Masaki Okuda
Avatar for SHIFT EVOLVE shift_evolve
PRO
0
130
「エッジ×分散生成AI」の技術と変わる産業、そしてITの未来
Avatar for piacerex piacerex
0
110
20251203_AIxIoTビジネス共創ラボ_第4回勉強会_BP山崎.pdf
Avatar for AIxIoTビジネス共創ラボ iotcomjpadmin
0
170
Oracle Cloud Infrastructure：2025年12月度サービス・アップデート
Avatar for oracle4engineer oracle4engineer
PRO
0
180

Featured

See All Featured
Leadership Guide Workshop - DevTernity 2021
Avatar for David Neal reverentgeek
1
180
Building the Perfect Custom Keyboard
Avatar for Naoto Takai takai
2
670
Git: the NoSQL Database
Avatar for Brandon Keepers bkeepers
PRO
432
66k
Efficient Content Optimization with Google Search Console & Apps Script
Avatar for Katarina Dahlin katarinadahlin
PRO
0
270
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1371
200k
How to Align SEO within the Product Triangle To Get 
Buy-In & Support - #RIMC
Avatar for Aleyda Solis aleyda
1
1.4k
Exploring the relationship between traditional SERPs and Gen AI search
Avatar for Ray Grieselhuber raygrieselhuber
PRO
2
3.5k
Rails Girls Zürich Keynote
Avatar for Gregor Martynus gr2m
95
14k
Ruling the World: When Life Gets Gamed
Avatar for Sebastian Deterding codingconduct
0
120
Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO
Avatar for David Carrasco davidcarrasco
0
28
Money Talks: Using Revenue to Get Sh*t Done
Avatar for Nikki Halliwell nikkihalliwell
0
130
Building Applications with DynamoDB
Avatar for Matt Wood mza
96
6.9k

Transcript

  1. The Journey of Effective
 API Evangelism Neil Mansilla
 VP, Developer

    Relations @mansillaDEV Presented at API Strat
 Austin 2015

  2. Solve API Problems Fast Monitor, log, measure & share your

    API usage.

  3. API Evangelism

  4. API

  5. None
  6. None
  7. None
  8. None

  9. How API Engineers See Themselves

  10. How Sales & Marketing See API Engineers

  11. How API Engineers See Sales How Sales Sees Themselves

  12. Evangelism

  13. None
  14. None
  15. None

  16. Tech Evangelists

  17. None
  18. None

  19. API Evangelists

  20. None
  21. None
  22. None
  23. None

  24. What is the function of
 API evangelism?

  25. Your Company Partners
 Customers
 Developers Common view of
 API evangelism

    Evangelism

  26. Which department does evangelism
 report into?

  27. Product Engineering Marketing

  28. Product Engineering Sales / BD /
 Marketing API Evangelism

  29. Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction

  30. Your Company Partners
 Customers
 Developers API Evangelism

  31. API
 Evangelism Your Company Partners
 Customers
 Developers Effective API Evangelism


    Feedback Loop

  32. Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction

  33. Effective API evangelism
 requires understanding the needs of and empathizing

    with every team, internally and externally.

  34. In Practice

  35. In Practice

  36. API Evangelism =~ Advocacy

  37. API Evangelism =~ Listening

  38. API Evangelism =~ Enabling

  39. API Evangelism =~ Journey

  40. Thank you. [email protected] @mansillaDEV