Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Journey of Effective API Evangelism by Neil...

Avatar for API Strategy & Practice Conference API Strategy & Practice Conference
November 20, 2015
Technology
110
0

The Journey of Effective API Evangelism by Neil Mansilla

Avatar for API Strategy & Practice Conference

API Strategy & Practice Conference

November 20, 2015

More Decks by API Strategy & Practice Conference

See All by API Strategy & Practice Conference
APIStrat 2016 | The end of polling: why and how to transform a REST API into a Data Streaming API (Audrey Neveu)
Avatar for API Strategy & Practice Conference apistrat
12
330
APIStrat 2016 | OpenAPI Trek: Beyond API Documentation (Arnaud Lauret)
Avatar for API Strategy & Practice Conference apistrat
5
240
APIStrat 2016 | Flying Dreams: Real-Time Communication from the Edge of Space (Jonathan Barton, Neha Abrol)
Avatar for API Strategy & Practice Conference apistrat
1
180
APIStrat 2016 | On-prem support? That was so 1982 (Charlie Ozinga)
Avatar for API Strategy & Practice Conference apistrat
0
150
APIStrat 2016 | Effortless microservices in production with Kubernetes (Ken Wronkiewicz)
Avatar for API Strategy & Practice Conference apistrat
0
190
Song by Tony Blank
Avatar for API Strategy & Practice Conference apistrat
0
210
API Lifecycle Manager by Steve Fonseca
Avatar for API Strategy & Practice Conference apistrat
2
280
APIs In The Enterprise: How Walgreens Formed It's Digital Business by Drew Schweinfurth
Avatar for API Strategy & Practice Conference apistrat
1
410
Developers Are Difficult by Andrew Noonan
Avatar for API Strategy & Practice Conference apistrat
0
150

Other Decks in Technology

See All in Technology
公式ドキュメントの歩き方etc
Avatar for あべ coco_se
1
120
関数型の考えを TypeScript に持ち込んで、テストしやすい純粋関数を増やす / Pure at the Core, Effects at the Edge: Bringing Functional Thinking into TypeScript
Avatar for 株式会社カミナシ kaminashi
2
130
変更し続けられるシステムをどう保つか — AI時代のSSoTという設計原則
Avatar for かわうそ kawauso
0
130
AmplifyHostingConstructからSSRフレームワークのためのホスティング設計を考察する/amplify-hosting-construct
Avatar for MURAKAMI Masahiko fossamagna
1
240
カードゲーム作りが教えてくれた プロダクトオーナーシップ
Avatar for Sammy(MoritaMasami) moritamasami
0
110
SRE本の知られざる名シーン / The Hidden Gems of Google SRE Book
Avatar for Narimichi Takamura nari_ex
1
420
タスクの複雑さでモデルを選ぶ ── Thompson Samplingで動かす“トークン/コスト最適化
Avatar for satoh-y-0323 satohy0323
0
560
CSに"SLO"は要らない、経営層に"99.9%"は伝わらない - SREを全社に"翻訳"する3原則
Avatar for サイバーセキュリティクラウド cscengineer
PRO
1
5.1k
SRE Next 2026 何でも屋からの脱却
Avatar for Masato Bito bto
0
960
Alphaモジュール使っていいのかい！？いけないのかい！？どっちなんだいっ！？
Avatar for watany watany
1
280
AI時代のYAGNI：「爆速で無駄になった機能」からの学び / 20260720 Naoki Takahashi
Avatar for SHIFT EVOLVE shift_evolve
PRO
2
320
Playwright × AI Agent でE2Eテストはどう変わるか AI駆動テストの可能性と実用検証の結果
Avatar for Taiga Oyu taiga7543
1
220

Featured

See All Featured
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
287
14k
Navigating Weather and Climate Data
Avatar for Ryan Abernathey rabernat
0
370
Paper Plane
Avatar for Katie Cordina Lindsey katiecoart
PRO
2
52k
End of SEO as We Know It (SMX Advanced Version)
Avatar for Michael King ipullrank
3
4.3k
Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO
Avatar for Greg Gifford greggifford
PRO
0
210
Collaborative Software Design: How to facilitate domain modelling decisions
Avatar for Kenny Baas-Schwegler baasie
1
260
Color Theory Basics | Prateek | Gurzu
Avatar for Gurzu gurzu
0
390
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
Avatar for Aki / @LoveIdahoBurger aki_iinuma
128
56k
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
39
3.3k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
10
1.3k
The B2B funnel & how to create a winning content strategy
Avatar for Katarina Dahlin katarinadahlin
PRO
1
420
Code Reviewing Like a Champion
Avatar for maltzj maltzj
528
40k

Transcript

  1. The Journey of Effective
 API Evangelism Neil Mansilla
 VP, Developer

    Relations @mansillaDEV Presented at API Strat
 Austin 2015

  2. Solve API Problems Fast Monitor, log, measure & share your

    API usage.

  3. API Evangelism

  4. API

  5. None
  6. None
  7. None
  8. None

  9. How API Engineers See Themselves

  10. How Sales & Marketing See API Engineers

  11. How API Engineers See Sales How Sales Sees Themselves

  12. Evangelism

  13. None
  14. None
  15. None

  16. Tech Evangelists

  17. None
  18. None

  19. API Evangelists

  20. None
  21. None
  22. None
  23. None

  24. What is the function of
 API evangelism?

  25. Your Company Partners
 Customers
 Developers Common view of
 API evangelism

    Evangelism

  26. Which department does evangelism
 report into?

  27. Product Engineering Marketing

  28. Product Engineering Sales / BD /
 Marketing API Evangelism

  29. Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction

  30. Your Company Partners
 Customers
 Developers API Evangelism

  31. API
 Evangelism Your Company Partners
 Customers
 Developers Effective API Evangelism


    Feedback Loop

  32. Product Engineering Marketing Support Sales API
 Evangelism Internal 
 Crossfunction

  33. Effective API evangelism
 requires understanding the needs of and empathizing

    with every team, internally and externally.

  34. In Practice

  35. In Practice

  36. API Evangelism =~ Advocacy

  37. API Evangelism =~ Listening

  38. API Evangelism =~ Enabling

  39. API Evangelism =~ Journey

  40. Thank you. [email protected] @mansillaDEV