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Thinking Mobile First
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API Strategy & Practice Conference
April 24, 2015
Technology
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Thinking Mobile First
API Strategy & Practice Conference
April 24, 2015
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Transcript
Thinking Mobile First
Jan Gorman Tech Lead iOS and Android @JanGorman @ZalandoTech
How Did We Get to Now? Why Mobile? Learnings
History Lesson From Monolith to SOA
Frontend & Backend (PHP) MySQL
Frontend (Java) Business Master Customer Service Postgres Postgres
Frontend (Java) S S S S Customer Service Postgres Postgres
… Mobile API lives here
SOAP !
Why Mobile?
>50% of all traffic is mobile
By 2018 80% of traffic will be mobile
Ensure a seamless experience across all channels
Features that are unique to mobile
Image Search
Push
Apps are perfect for a more customised shopping experience
Focus on Engagement
None
How can we get better at this?
Mobile First = Service First
Your front end is just composed services
Micro Services and API
Align your product groups
None
Advertise Mobile
Mobile Guild
Thank you!
Questions?