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Thinking Mobile First

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April 24, 2015
Technology
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Thinking Mobile First

Avatar for API Strategy & Practice Conference

API Strategy & Practice Conference

April 24, 2015
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Transcript

  1. Thinking Mobile First

  2. Jan Gorman Tech Lead iOS and Android @JanGorman @ZalandoTech

  3. How Did We Get to Now? Why Mobile? Learnings

  4. History Lesson From Monolith to SOA

  5. Frontend & Backend (PHP) MySQL

  6. Frontend (Java) Business Master Customer Service Postgres Postgres

  7. Frontend (Java) S S S S Customer Service Postgres Postgres

    … Mobile API lives here

  8. SOAP !

  9. Why Mobile?

  10. >50% of all traffic is mobile

  11. By 2018 80% of traffic will be mobile

  12. Ensure a seamless experience across all channels

  13. Features that are unique to mobile

  14. Image Search

  15. Push

  16. Apps are perfect for a more customised shopping experience

  17. Focus on Engagement

  18. None

  19. How can we get better at this?

  20. Mobile First = Service First

  21. Your front end is just composed services

  22. Micro Services and API

  23. Align your product groups

  24. None

  25. Advertise Mobile

  26. Mobile Guild

  27. Thank you!

  28. Questions?