Upgrade to PRO for Only $50/Year—Limited-Time Offer! 🔥

Thinking Mobile First

Avatar for API Strategy & Practice Conference API Strategy & Practice Conference
April 24, 2015
Technology
0
77

Thinking Mobile First

Avatar for API Strategy & Practice Conference

API Strategy & Practice Conference

April 24, 2015
Tweet

More Decks by API Strategy & Practice Conference

See All by API Strategy & Practice Conference
APIStrat 2016 | The end of polling: why and how to transform a REST API into a Data Streaming API (Audrey Neveu)
Avatar for API Strategy & Practice Conference apistrat
12
300
APIStrat 2016 | OpenAPI Trek: Beyond API Documentation (Arnaud Lauret)
Avatar for API Strategy & Practice Conference apistrat
5
230
APIStrat 2016 | Flying Dreams: Real-Time Communication from the Edge of Space (Jonathan Barton, Neha Abrol)
Avatar for API Strategy & Practice Conference apistrat
1
140
APIStrat 2016 | On-prem support? That was so 1982 (Charlie Ozinga)
Avatar for API Strategy & Practice Conference apistrat
0
120
APIStrat 2016 | Effortless microservices in production with Kubernetes (Ken Wronkiewicz)
Avatar for API Strategy & Practice Conference apistrat
0
160
Song by Tony Blank
Avatar for API Strategy & Practice Conference apistrat
0
180
API Lifecycle Manager by Steve Fonseca
Avatar for API Strategy & Practice Conference apistrat
2
250
APIs In The Enterprise: How Walgreens Formed It's Digital Business by Drew Schweinfurth
Avatar for API Strategy & Practice Conference apistrat
1
390
Developers Are Difficult by Andrew Noonan
Avatar for API Strategy & Practice Conference apistrat
0
130

Other Decks in Technology

See All in Technology
会社紹介資料 / Sansan Company Profile
Avatar for Sansan, Inc. sansan33
PRO
11
390k
Fashion×AI「似合う」を届けるためのWEARのAI戦略
Avatar for ZOZO Developers zozotech
PRO
2
880
AI時代の新規LLMプロダクト開発: Findy Insightsを3ヶ月で立ち上げた舞台裏と振り返り
Avatar for Dakuon dakuon
0
230
Haskell を武器にして挑む競技プログラミング ─ 操作的思考から意味モデル思考へ
Avatar for Naoya Ito naoya
7
1.6k
打 造 A I 驅 動 的 G i t H u b ⾃ 動 化 ⼯ 作 流 程
Avatar for Bo-Yi Wu appleboy
0
360
MariaDB Connector/C のcaching_sha2_passwordプラグインの仕様について
Avatar for kubo ayumu boro1234
0
920
障害対応訓練、その前に
Avatar for coconala_engineer coconala_engineer
0
120
コンテキスト情報を活用し個社最適化されたAI Agentを実現する4つのポイント
Avatar for KNOWLEDGE WORK / 株式会社ナレッジワーク kworkdev
PRO
1
1.6k
2025-12-18_AI駆動開発推進プロジェクト運営について / AIDD-Promotion project management
Avatar for yayoi_dd yayoi_dd
0
120
Snowflakeでデータ基盤を もう一度作り直すなら / rebuilding-data-platform-with-snowflake
Avatar for pei0804 pei0804
6
1.6k
大企業でもできる！ボトムアップで拡大させるプラットフォームの作り方
Avatar for ファインディ株式会社（イベント資料アップ用） findy_eventslides
1
850
JEDAI認定プログラム JEDAI Order 2026 エントリーのご案内 / JEDAI Order 2026 Entry
Avatar for Databricks Japan databricksjapan
0
140

Featured

See All Featured
Have SEOs Ruined the Internet? - User Awareness of SEO in 2025
Avatar for Akash Hashmi akashhashmi
0
170
The Director’s Chair: Orchestrating AI for Truly Effective Learning
Avatar for Mike Taylor tmiket
0
59
It's Worth the Effort
Avatar for 3n 3n
187
29k
Become a Pro
Avatar for Speaker Deck speakerdeck
PRO
31
5.7k
AI Search:
Where Are We & What Can We Do About It?
Avatar for Aleyda Solis aleyda
0
6.7k
How to Talk to Developers About Accessibility
Avatar for Jason CranfordTeague jct
1
81
The Limits of Empathy - UXLibs8
Avatar for Cassini Nazir cassininazir
1
180
Keith and Marios Guide to Fast Websites
Avatar for Keith Pitt keithpitt
413
23k
Lightning Talk: Beautiful Slides for Beginners
Avatar for Ines Montani inesmontani
PRO
1
390
Statistics for Hackers
Avatar for Jake VanderPlas jakevdp
799
230k
svc-hook: hooking system calls on ARM64 by binary rewriting
Avatar for Akira Moroo retrage
1
16
Ethics towards AI in product and experience design
Avatar for Skipper Chong Warson skipperchong
1
140

Transcript

  1. Thinking Mobile First

  2. Jan Gorman Tech Lead iOS and Android @JanGorman @ZalandoTech

  3. How Did We Get to Now? Why Mobile? Learnings

  4. History Lesson From Monolith to SOA

  5. Frontend & Backend (PHP) MySQL

  6. Frontend (Java) Business Master Customer Service Postgres Postgres

  7. Frontend (Java) S S S S Customer Service Postgres Postgres

    … Mobile API lives here

  8. SOAP !

  9. Why Mobile?

  10. >50% of all traffic is mobile

  11. By 2018 80% of traffic will be mobile

  12. Ensure a seamless experience across all channels

  13. Features that are unique to mobile

  14. Image Search

  15. Push

  16. Apps are perfect for a more customised shopping experience

  17. Focus on Engagement

  18. None

  19. How can we get better at this?

  20. Mobile First = Service First

  21. Your front end is just composed services

  22. Micro Services and API

  23. Align your product groups

  24. None

  25. Advertise Mobile

  26. Mobile Guild

  27. Thank you!

  28. Questions?