Evolution of a Developer Platform: An Inside-Out Journey

An introspective look at the evolution of the Uber Developer Platform from its inception to today. Find out what worked, what didn't and lessons learned along the way.

Talk originally given at Evans Data Developer Relations Conference 2017

Transcript

1. Evolution of a Developer Platform
 An Inside-Out Journey Adam Rogal, Head of Engineering Developer Platform, Uber MARCH 28, 2016
6. THE JOURNEY SO FAR
7. MORE THAN 2 BILLION TRIPS 72+ COUNTRIES 470+ CITIES 1.5M+ DRIVER PARTNERS WORLDWIDE
8. THE UBER PLATFORM VISION BUILD MOVING EXPERIENCES
9. THE UBER PLATFORM VISION BUILD MOVING EXPERIENCES Working with Developers Forging Partnerships Providing Tools Uber Cultural Value: Let builders build
10. THE UBER PLATFORM VISION BUILD MOVING EXPERIENCES Getting people from A to B Features for people while they move Products that bring joy Making daily life easier: Saving time & Money Uber Cultural Value: Make Magic
11. In 2014 we first released the Uber API
12. In 2015, first partners started building Uber experiences
13. Today, leading global brands elevate their experience with Uber
14. OUR APIS …
16. POINT A POINT B
17. POINT A POINT B INTENT TO RIDE POST RIDE
18. POINT A INTENT TO RIDE Ride Request Button Deep Links Webhooks /request /products /estimates/price /estimates/time /requests/[id] /history /me Ride Details Ride Options Ride Request
19. Citymapper /products /estimates/price /estimates/time
20. Citymapper Deep Links
26. POINT A POINT B O RIDE Webhooks /current all_trips scope Trip Experiences POS
27. POINT A POINT B 2,000,000,000 TRIPS THE TRIP
28. POINT A POINT B 20 MINUTES PER TRIP ~ THE TRIP
29. POINT A POINT B 40,000,000,000 MINUTES OF FREE TIME ~ THE TRIP
30. POINT A POINT B CONTEXT MATTERS The Trip Experiences API can tell you… When the rider has free time How much free time they have Where they’re coming from Where they’re going
32. Get up-to-date while you're on the go RADIO
33. On-Trip Experience Off-Trip Experience
36. POINT A POINT B O RIDE Uber Deliveries /deliveries/[id] /deliveries Delivery Details /deliveries /deliveries/quote Delivery Options Delivery Request POS
41. /partners/trips /partners/me /partner/payments /partner/tax-summary Payments Identity History POST RIDE POINT B
43. HOW WE BUILT IT
44. https://medium.com/google-developers/why-do-we-pay-these-people-anyway-d7ed706d6d55
45. PLATFORM FEATURES SDKS PARTNER ENGINEERING DEVELOPER ADVOCACY DEVELOPER PLATFORM
46. PLATFORM Stability Tooling Security 99.99% SLA
47. PLATFORM Stability Tooling Security 99.99% SLA FEATURES Provide a stable platform Relay developer feedback Guide feature development
48. FEATURES Feature development API innovation Developer needs Enable magical moments through the API
49. FEATURES Feature development API innovation Developer needs Enable magical moments through the API Provide features Relay developer feedback Guide SDK development SDKS
50. Reduce friction Bridge platform and API Drive developer adoption Bring Uber to everyone on every platform SDKS
51. PLATFORM FEATURES SDKS PARTNER ENGINEERING DEVELOPER ADVOCACY
52. Support the community Hackathons and events Drive innovation Make every developer aware of the Uber API DEVELOPER ADVOCACY DEVELOPER ADVOCACY
53. PARTNER ENGINEERING Support partners from idea to launch Influence roadmap and API design Support developer advocacy Align the platform’s direction with developer needs DEVELOPER ADVOCACY
54. PLATFORM FEATURES SDKS PARTNER ENGINEERING Stability needs Integration needs Bug reports Load prediction API design Relay developer feedback DEVELOPER ADVOCACY Integration needs SDK design Relay developer feedback
55. PLATFORM FEATURES SDKS PARTNER ENGINEERING Stability concerns Source of truth Outage alerts Developer issues Solicit API feedback Long tail developer support DEVELOPER ADVOCACY Developer solutions Solicit SDK feedback Long tail developer support
56. WHAT WE LEARNED
57. Lesson #1: What works for a single API…doesn’t work for a developer platform.
58. FEATURES PARTNER ENGINEERING DEVELOPER ADVOCACY PLATFORM SDKS
59. FEATURES PLATFORM SDKS PARTNER ENGINEERING DEVELOPER ADVOCACY
60. DEVELOPER ADVOCACY PLATFORM SDKS FEATURES
61. DEVELOPER ADVOCACY PLATFORM DEVELOPER PRODUCTS
62. DEVELOPER PRODUCTS DRIVER DELIVERIES DEVELOPER ADVOCACY PLATFORM PARTNER ENGINEERING PARTNER ENGINEERING
63. Lesson #2: Scale the process and your team.
65. Lesson #3: Developer value comes from listening to your developers.
67. Lesson #4: Company value comes from discovering what your developer platform uniquely brings to your company.
69. DEVELOPER PARTNER PL AT FO RM FEA TUR ES SD KS
70. Adam Rogal Head of Engineering, Developer Platform, Uber Thank you