Digital Marketing training in Bangalore

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
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Transcript

1. www.nidmindia.com CONTENT MARKETING
2. www.nidmindia.com What Is Content Marketing? Content marketing is a strategy and business process that uses valuable and relevant digital assets like text, images, and video to attract and retain a clearly defined audience. It’s a type of inbound marketing strategy, that delivers value to a business’s audience through entertaining, educational, or informative content.
3. www.nidmindia.com TYPES OF CONTENT MARKETING BLOGS SOCIAL MEDIA POSTS PODCASTS E-BOOKS VIDEO INFOGRAPHICS PAID ADS
4. www.nidmindia.com BLOGS A blog is an informational website consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page
5. www.nidmindia.com SOCIAL MEDIA POSTS Social media marketing is an offshoot of content marketing that creates content and shares it via relevant social platforms. With social media marketing, brands post text, images, and video content on social media platforms.
6. www.nidmindia.com PODCASTS Podcast content marketing allows businesses to reach out to niche audiences through the power of audio- first content. Businesses can create a podcast of their own or star as guests on other podcasts in their industry to connect with more potential customers.
7. www.nidmindia.com Ebooks are a popular form of B2B content marketing. Some B2C brands use eBooks (or guides) to educate shoppers about product features or company-specific issues, like sustainability, but this strategy is most popular with B2B brands E-BOOKS
8. www.nidmindia.com VIDEO Video is the next big thing for content marketing. Whether it’s on your website or on a platform like TikTok or YouTube, video allows brands to communicate complex ideas and feelings with their audience in just a few seconds.
9. www.nidmindia.com INFOGRAPHICS Infographics are a type of content marketing that compiles interesting statistics and facts into a pleasing visual format. Infographics are a mainstay of B2B content marketing, but they’re useful in some B2C applications, especially for sharing instructions or product features.
10. www.nidmindia.com PAID ADS While many content marketing strategies are organic, it’s also possible to promote your business with paid advertising content. Paid marketing content promotes your business to users on search engines, social media, and other websites through text copy, images, and video content
11. www.nidmindia.com HOW CONTENT MARKETING WORKS? Awareness Consideration Decision
12. www.nidmindia.com HOW TO DO CONTENT MARKETING? Know who your customers are Figure out what information they’ll need Decide how to deliver that information Establish key performance indicators (KPIs) for success Create good content Set a schedule Set a budget Analyze and measure results
13. www.nidmindia.com Empower your content marketing with the right tools Content marketing is used to attract, engage, and retain customers by creating and distributing content in various forms. It’s one of the most effective and affordable marketing methods, but businesses need a solid strategy in place to get the most value out of their content marketing efforts.
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