AmazonPersonalize活用事例（cyma導入事例）_Ateam Inc.

吳䒭⠓爡ؒ؎ث٦ي DZNBך㼪Ⰵ✲⢽ ։"NB[PO1FSTPOBMJ[Fعٝؤؔٝ٥إىش٦։

h"UFBN *OD 荈䊹稱➜ 吳䒭⠓爡ؒ؎ث٦يٓ؎ؿأة؎ٕ 㛁遤䕵㆞ 71P& 菹馉姻㸩
!LPQVH 䎃חؒ؎ث٦ي 䪮遭Ꟛ涪鿇חⰅ爡կ ׉ך䖓ٕٓ٦ٝ✲噟ծؒٝة٦ذ؎ًٝٝز✲噟劤鿇ךًر؍،؟٦ؽأ✲噟׾ 穗גծ䎃חؒ؎ث٦يٓ؎ؿأة؎ٕך㛁遤䕵㆞$50ח㽟⟣կ 䎃חؒ؎ث٦يٓ؎ؿأة؎ٕך 71PG&OHJOFFSJOHח㽟⟣׾׃ծ植㖈כؒ ؎ث٦ي &$✲噟劤鿇ך䪮遭顑⟣罏ה׃גDZNBח+0*/կ

h"UFBN *OD 湡如 ✲噟ך稱➜ "NB[PO1FSTPOBMJ[F׾鼅׿׌椚歋
㼪Ⰵ䧭卓 תה׭

㣐せ〢㾊ؽٕجؚٝ ㅷ䊛؎٦أزٙٝةٙ٦ 哅歊ꢻ䚈ؽٕ 秵♷⽆㢳⚥㣛ؽٕ ⠓爡嚊銲爡せ吳䒭⠓爡ؒ؎ث٦ي 鏣甧䎃剢傈
劤爡䨽㖈㖑䠥濼源せ〢㾊䋐㣐せ〢㾊ؽٕجؚٝ' 䬿挿匌❨٥㣐ꢻ٥状䀤吳䒭ⰕꟚ䋐㜥匌鏾♧鿇爡㆞侧せ䎃剢傈植㖈 㡰♳넝 ⭙ⰼ䎃剢劍 鸬穠㶨⠓爡侧爡㕂ⰻ爡ծ嵲㢩爡

و٦؛حز 荈⹛鮦 ًر؍ٕؕ٥قٕأ؛، ♶⹛欵 ٓ؎ؿ؎كٝز ꆃ輐 ؒٝة٦ذ؎ًٝٝز 嶊顤頿 ➂勞
ؒ؎ث٦يכ؎ٝة٦طحز׾鯥ח✲噟׾遤ֲ筨さ*5⟰噟דׅ *5 طحز䪮遭٥؟٦ؽأ ًر؍، 䎢デ ؝ٝذٝخ *P5 &$ "* فٓحزؿؓ٦ي "3٥73 ٥ ٥ ٥ ٥ ٥ ٥

ؒ؎ث٦يך䲿⣘؟٦ؽأ

h"UFBN *OD չ؟؎وպך׀稱➜ 荈鯄鮦㼔Ꟍ 鸐顋؟؎ز 《׶䪔ְ荈鯄鮦珏겲⟃♳
㼔㾩侭⪒㡦ָ侭⪒ծּׅח⛦׸׷朐䡾ד荈㸓תדꂁ鷏傈劤剑㣐秷ך荈鯄鮦㼔Ꟍ鸐顋؟؎ز 僴䎃䏝ך㡰♳넝כ秈⭙ⰼ չDZNB؟؎وպ

h"UFBN *OD չ؟؎وպך׀稱➜ ⴱךٖ؝ًٝر٦ءّٝؒٝآٝך㼪Ⰵ ٖ؝ًٝسכ䩛⹛ד鏣㹀׃גְ׋ 㼪Ⰵ׃גְזַ׏׋椚歋כٖ؝ًٝسך⸬卓ָ⳿ח ְֻ䚍颵׾䭯׏גְ׷׋׭ ず儗ח顋㡰ׅ׷荈鯄鮦ָ秈ㅷ湡ד&$ה׃גכ㼰זְ
곁㹏ךⱄ鏝㉏桦ָ⡚ֻծ곁㹏㾩䚍ָ飑Ⰵתד׻ַ׵זְ 㼪Ⰵ׃ג㹋ꥷך⸬卓׾然ַ׭׋ְ

㼪Ⰵ䧭卓 תה׭

h"UFBN *OD "NB[PO1FSTPOBMJ[F׾鼅׿׌椚歋 ⟃♴ךة؎فך؟٦ؽأ׾嫰鯰 "NB[PO1FSTPOBMJ[F ➭爡ךٖ؝ًٝر٦ءّٝؒٝآٝ • 剢겘顤欽ָ♰ⰼ⵸䖓ך醡ㅷ׾侧珏겲
鐰⣣鯥כ如ךא 堣腉剢겘顤欽㼪Ⰵ䊨侧麊欽؟ه٦ز ˟ٖ؝ًٝسך⸬卓כ⢪׏ג׫זְה׻ַ׵זְךד鐰⣣鯥 ַ׵כꤐ㢩

h"UFBN *OD Amazon Personalize • 5D;539'API"B4> C9
0 . • $&"+B4>C9 0 #". • "%>DA,=7 6? &+. • :382<1=@"+. • JavaScript"B4>C9 0 .+' • B4>C9 0. -/!. • )''*'+' • :382<1=@"(% 堣腉ך嫰鯰

h"UFBN *OD Amazon Personalize • 1&/,.0-$"* 1/,.0-
2& # *!.+0 • (8 &%* • ) $' ! • (1215& %* 剢겘顤欽ך嫰鯰

h"UFBN *OD 剢겘顤欽ך鑐皾麓玎铬ꆃ㼎韋כչر٦ةך《׶鴥׫պծչزٖ٦صؚٝ 儗꟦պծչٖ؝ًٝس䚍腉պךא ֿךֲ׍չٖ؝ًٝس䚍腉պך嫰桦ָ㣐ְֹ 婍׶ך갪湡ךさ鎘כ ⰼ玎䏝ה䟝㹀
걼籕חزٖ٦صؚٝ׃זֻג׮葺ְהⴻ倖׃׋׋׭ ٖ؝ًٝس䚍腉כչؾ٦ؙ儗꟦ך猱꟦ךٖ؝ًٝ س㔐侧儗꟦ 儗꟦傈 պד皾⳿ ؾ٦ؙ儗ך儗꟦֮׋׶ך17ַ׵猱֮׋׶ךٖ؝ ًٝس㔐侧כ剑㣐⟝ה䟝㹀   ͑♰ⰼ ⰼ

h"UFBN *OD Amazon Personalize • !1.5)*30
+ • %(&'$ # # • !0.51) *1020+ • %(&'$ " 㼪Ⰵ䊨侧ך嫰鯰 չӛպה׃׋椚歋כ䊨侧ח㣐ֹז䊴ָזְ׋׭ 鋅琎׮׶⵸כ"NB[PO1FSTPOBMJ[Fךקֲָ侧٠剢⽃⡘ד䊨侧ַַָ׷ה罋ִגְ׋

h"UFBN *OD 䟝㹀׃׋㼪Ⰵ䊨侧ךⰻ鏬 "NB[PO1FSTPOBMJ[Fךⴱ劍鏣㹀  傈 ٖ؝ًٝسٌرٕך⡲䧭 
傈 ؟؎ز⩎ך堣腉ך㹋鄲  傈 ذأز٥رغحؚ  傈さ鎘  傈

h"UFBN *OD 䟝㹀׃׋㼪Ⰵ䊨侧ךⰻ鏬 "NB[PO1FSTPOBMJ[Fךⴱ劍鏣㹀  傈 ٖ؝ًٝسٌرٕך⡲䧭 
傈傈꟦ָر٦ةך彊⪒דծ傈꟦ָٌرٕךزٖ٦صؚٝ ٌرٕךزٖ٦صؚٝכ"VUP.-ח⟣ׇ׷ 堣唒㷕统ך濼陎כ䗳銲זְ ؟؎ز⩎ך堣腉ך㹋鄲  傈 ذأز٥رغحؚ  傈さ鎘  傈

h"UFBN *OD 㹋ꥷך㼪Ⰵ䊨侧ךⰻ鏬 "NB[PO1FSTPOBMJ[Fךⴱ劍鏣㹀  傈 ٖ؝ًٝسٌرٕך⡲䧭 
傈傈 ؟؎ز⩎ך堣腉ך㹋鄲  傈 ذأز٥رغحؚ  傈さ鎘  傈䊨侧㟓⸇ך⚺ז⾱㔓כر٦ةך䭯׍倯ך锃侭ח儗꟦ַַָ׏ ׋ֿהדׅկ ֿך⟝׮ろ׭׋㼪Ⰵך鑧כ2JJUBדչ"NB[PO1FSTPOBMJ[F׾ 㼪Ⰵ׃ג׻ַ׏׋ךֿהպהְֲ鎸✲׾剅ֹת׃׋կ

h"UFBN *OD 㹋ꥷך㼪Ⰵ䊨侧ךⰻ鏬

h"UFBN *OD Amazon Personalize • 6,370!" $&&
• 6,370!+4/+ (&" • 6,370! !)01 *. ,7-5 -8 2.#'&% • 6,370!+4/+ ( & 麊欽؟ه٦زך嫰鯰 ٖ؝ًٝسך何㊣כٖ؝ًٝسך⳿׃倯ך锃侭זו "NB[PO1FSTPOBMJ[Fכٖ؝ًٝس䞔㜠ך䲿⣘ך׫

h"UFBN *OD 鐰⣣穠卓ךתה׭ Amazon Personalize

h"UFBN *OD "NB[PO1FSTPOBMJ[F׾鼅׿׌椚歋 ♴鎸ך椚歋ַ׵"NB[PO1FSTPOBMJ[Fח寸㹀㼛勻ٖ؝ًٝسךⵃ欽眔㔲׾䭁䓸׃װְׅ 8FC؟؎ز⟃㢩ד׮⢪ִ׷ ٓٝصؚٝ؝أزָ㸜ְ 㼪Ⰵ䊨侧ח׉׸קו㣐ֹז麩ְכזְ
麊欽؟ه٦زָזְֿהכ鏩㺁ׅ׷ 㹋籐׾然钠ׅ׷➬穈׫כⴽד欽䠐ׅ׷

h"UFBN *OD 㼪Ⰵ䖓ך؟؎ز؎ً٦آ

㼪Ⰵ䧭卓 תה׭

h"UFBN *OD ⟃♴ךػة٦ٝ׾嫰鯰 "NB[PO1FSTPOBMJ[Fך)3//.&5"%"5" 遤⹛㾶娖ח㛇בְגٖ؝ًٝسׅ׷ ِ٦ؠ٦׀הח穠卓ָ㢌׻׷ ػ٦اشٓ؎ؤٖ؝ًٝس "NB[PO1FSTPOBMJ[Fך4*.4
㼎韋ך荈鯄鮦ה⡂׋荈鯄鮦׾ٖ؝ًٝسׅ׷ 铩ָ鋅ג׮ずׄ穠卓חז׷ 䩛⹛ד鏣㹀㼎韋ך荈鯄鮦ה⡂׋荈鯄鮦׾➂ך䩛ד鏣㹀ׅ׷ 铩ָ鋅ג׮ずׄ穠卓חז׷

h"UFBN *OD زٖ٦صؚٝח欽ְ׋䞔㜠㉀ㅷ䞔㜠秈⟝ 顋㡰ָ穄✪׃׋㉀ㅷ׮ろ׿דְ׷ ㉀ㅷךꠘ鋮㾶娖湫鵚٠剢ⴓ秈♰⟝ 䎃ⴓ٥٠剢ⴓ٥ ٠剢ⴓךػة٦ٝדزٖ٦صؚٝ׃׋
הֿ׹ծ٠剢ⴓךػة٦ٝך礵䏝ָ葺ַ׏׋ ⠓㆞䞔㜠כ⢪׻זְ )3//.&5"%"5"כ"VUP.-׾⢪ֲ "VUP.-׾⢪ֲה剑黝זػًٓ٦ة׾荈⹛ד鼅䫛ׅ׷ 4*.4ךػًٓ٦ةכⴱ劍⦼׾⢪ֲ ➙ךהֿ׹ծ4*.4ד"VUP.-׾⢪欽דֹזְ

h"UFBN *OD ؙٔحؙ桦ה؝ٝغ٦آّٝ桦ך嫰鯰 14.97 1.43 7.62 0.84 11.55
1.03 0 2 4 6 8 10 12 14 16 HRNN-METADATA SIMS

h"UFBN *OD ٖ؝ًٝسٌرٕךًزؙٔأך嫰鯰 0.5559 0.3725 0.3665 0.2306 0.5149
0.3432 0 0.1 0.2 0.3 0.4 0.5 0.6 Normalized discounted cumulative Mean reciprocal rank HRNN-METADATA SIMS HRNN-METADATAAuto ML

h"UFBN *OD 㼪Ⰵ䧭卓ח㼎ׅ׷罋㻊 "NB[PO1FSTPOBMJ[Fכػ٦اشٓ؎ؤٖ؝ًٝس ׾⢪׏׋קֲָ⸬卓ָ⳿װְׅ )3//.&5"%"5"ד葺ְ穠卓ָ⳿גְ׷ 4*.4ך穠卓כ)3//.&5"%"5"ה嫰ץ׷ה鋅⸋׶ׅ׷ "VUP.-׾⢪ִל瀉儗꟦ד葺ְ穠卓׾䖤׵׸׷
⢪׻זְ㜥さכ葺ְ穠卓ָ䖤׵׸׷תדػًٓ٦ةך锃侭 ׾粸׶鵤ׅ䗳銲ָ֮׷ 锷椚甧גגػًٓ٦ة׾锃侭ׅ׷׋׭חכ堣唒㷕统ך濼陎 ָ䗳銲

㼪Ⰵ䧭卓 תה׭

h"UFBN *OD תה׭ "NB[PO1FSTPOBMJ[Fך㼪Ⰵכꨇ׃ֻזְ 堣唒㷕统ך濼陎כ♶銲 "NB[PO1FSTPOBMJ[Fכػ٦اشٓ؎ؤٖ؝ًٝس ׾⢪׏׋קֲָ⸬卓ָ⳿װְׅ "NB[PO1FSTPOBMJ[Fכ؟؎وך״ֲזٖ؝ًٝس
ח♶ⵃז䚍颵׾䭯׏׋؟؎زד׮⸬卓ָ֮׷ ず儗ח顋㡰ׅ׷荈鯄鮦ָ秈ㅷ湡ד&$ה׃גכ㼰זְ 곁㹏ךⱄ鏝㉏桦ָ⡚ֻծ곁㹏㾩䚍ָ飑Ⰵתד׻ַ׵זְ

h"UFBN *OD デ濼 *ODSFNFOUT➿邌嵲ꅿהؒ؎ث٦يؚٕ٦فぐ爡Ꟛ涪顑⟣罏׋׍ךע׏׍ׯֽ5BML/JHIU 剢傈剢 ։!幪靼
ؒٝآص،ぢֽز٦ؙ؎كٝز❛崧⠓׾Ꟛ⪵׃ת ׅկ ˑؒ؎ث٦ي Ꟛ涪顑⟣罏ز٦ؙ˒ד嗚稊 5FDIQMBZ PS$POOQBTT ַ׵ֶ歍鴥׫ֻ׌ְׁ

չ׫׿זד䎊ׇחז׸׷⠓爡חׅ׷ֿהպ չ➙ַ׵䎃竲ֻ⠓爡חׅ׷ֿהպ

AmazonPersonalize活用事例（cyma導入事例）_Ateam Inc.

AmazonPersonalize活用事例（cyma導入事例）_Ateam Inc.

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