A future without browsers, February 2017

A future without browsers, February 2017.

ngVikings 2017

1. February 2017 Kenneth Auchenberg Program Manager, Microsoft A future without browsers
2. I’m Kenneth
4. Source: http://www.davemanuel.com/2016/01/09/poll-74-of-likely-republican-voters-believe-that-donald-trump-will-probably-win-nomination/
5. Browsers
6. We are the last generation to know what a “browser” is
7. A walk down memory lane
9. DESKTOP TOWER WINDOWS XP CRT MONITOR COCA COLA CD-ROM!
10. Browsers were document readers
11. Source: http://collective-thoughts.com/wp-content/netscape-navigator.JPG Browsers shipped on physical media
12. Browsers used to cost money
13. Browser start-pages were a thing
14. Everything has changed
15. Modern browsers are application runtimes
16. The browser business model has changed
17. Today browsers are free and are funnels to search
18. Mozilla Firefox revenue https://static.mozilla.com/moco/en-US/pdf/2015_Mozilla_Audited_Financial_Statement.pdf
19. Google (Chrome) revenue https://www.sec.gov/Archives/edgar/data/1652044/000165204417000008/goog10-kq42016.htm
20. Apple Safari Revenue https://www.sec.gov/Archives/edgar/data/1652044/000165204417000008/goog10-kq42016.htm
21. Source: https://www.bloomberg.com/gadfly/articles/2016-07-19/microsoft-turns-bing-from-a-joke-into-an-ad-business Microsoft Bing (Edge) revenue
22. Internet adoption has changed
25. Source: https://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/
26. Facebook is the startpage of the next billion
27. Form factors have changed
28. Source: http://www.highdefgeek.com/visual-portrait-evolution-mobile-phones/
29. Mobile internet users
30. Saying “mobile internet” = “color tv” Source: Benedict Evans, http://ben-evans.com/benedictevans/2016/3/29/presentation-mobile-ate-the-world Benedict Evans, Andreessen Horowitz
32. Our rendering engines have changed
33. Today’s web rendering engines WebKit Blink EdgeHTML Gecko U3 Engine Servo
34. In a few years you won’t know you are using a browser.
35. Tada! Progressive Web Apps
36. Desktop: Web as a runtime Slack VS Code
37. Mobile: Web embedded inside native Chrome Custom Tabs Safari View Controllers
38. Progressive Web Apps Browser chrome Home screen “App”
39. What about the future?
40. Web apps will find their way to app stores and redefine them
41. Community-based search indexes
42. Apps being indexed in search engines
43. Search engines and app stores will melt together
44. As the browser chrome disappears, new search entry points will appear
47. Source: http://www.imore.com/how-to-use-calendar-with-siri
49. The front-end role is being redefined, as native and web melts together
52. https://www.amazon.com/Amazon-Echo-Bluetooth-Speaker-with-WiFi-Alexa/
53. Search-based browser business models will get challenged
54. Brave Browser & Brave Payments
55. Today’s real browsers are social streams + WebViews
56. Source: http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is
57. Facebook is a browser
58. Twitter is a browser
59. If any app can a browser, what is it then?
60. New meta-platforms will rise
61. Meta platforms Host platforms Android iOS Desktop (Windows) Web platform WeChat Facebook Amazon Alexa Content platforms Instant articles Voice actions Mini programs PWA’s/AMP Chat Social networks Voice platforms Web runtimes
62. WeChat “mini program” apps (840 mio users) Source: http://mp.weixin.qq.com/s/IM8dJ01QNpqTBcix_13_yw
63. Prediction: React Apps inside Facebook
64. Browser rendering engines will become commodity
65. New browser-shells appears Non engine differentiation
66. We have moved to higher-level authoring abstractions
67. Modern framework architectures Source: https://docs.google.com/document/d/1M9FmT05Q6qpsjgvH1XvCm840yn2eWEg0PMskSQz7k4E/edit
68. Web platform primitives are compile targets
69. New role for frameworks and JavaScript
70. The new “web” is in flux. “ I installed an app on Android phone ” What does install mean? Click a link? Say it? What is an app? Website? WeChat micro program? Android/Chrome? Google/Angular? Facebook/React? Phone? Watch? Amazon Echo?
71. There hasn’t been a more awesome time to write JavaScript than today!
72. We are the last generation to know what a “browser” is
73. Thanks! @auchenberg