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A future without browsers, February 2017
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Kenneth Auchenberg
February 11, 2017
Programming
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2.7k
A future without browsers, February 2017
A future without browsers, February 2017.
ngVikings 2017
Kenneth Auchenberg
February 11, 2017
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Transcript
February 2017 Kenneth Auchenberg Program Manager, Microsoft A future without
browsers
I’m Kenneth
None
Source: http://www.davemanuel.com/2016/01/09/poll-74-of-likely-republican-voters-believe-that-donald-trump-will-probably-win-nomination/
Browsers
We are the last generation to know what a “browser”
is
A walk down memory lane
None
DESKTOP TOWER WINDOWS XP CRT MONITOR COCA COLA CD-ROM!
Browsers were document readers
Source: http://collective-thoughts.com/wp-content/netscape-navigator.JPG Browsers shipped on physical media
Browsers used to cost money
Browser start-pages were a thing
Everything has changed
Modern browsers are application runtimes
The browser business model has changed
Today browsers are free and are funnels to search
Mozilla Firefox revenue https://static.mozilla.com/moco/en-US/pdf/2015_Mozilla_Audited_Financial_Statement.pdf
Google (Chrome) revenue https://www.sec.gov/Archives/edgar/data/1652044/000165204417000008/goog10-kq42016.htm
Apple Safari Revenue https://www.sec.gov/Archives/edgar/data/1652044/000165204417000008/goog10-kq42016.htm
Source: https://www.bloomberg.com/gadfly/articles/2016-07-19/microsoft-turns-bing-from-a-joke-into-an-ad-business Microsoft Bing (Edge) revenue
Internet adoption has changed
None
None
Source: https://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/
Facebook is the startpage of the next billion
Form factors have changed
Source: http://www.highdefgeek.com/visual-portrait-evolution-mobile-phones/
Mobile internet users
Saying “mobile internet” = “color tv” Source: Benedict Evans, http://ben-evans.com/benedictevans/2016/3/29/presentation-mobile-ate-the-world
Benedict Evans, Andreessen Horowitz
None
Our rendering engines have changed
Today’s web rendering engines WebKit Blink EdgeHTML Gecko U3 Engine
Servo
In a few years you won’t know you are using
a browser.
Tada! Progressive Web Apps
Desktop: Web as a runtime Slack VS Code
Mobile: Web embedded inside native Chrome Custom Tabs Safari View
Controllers
Progressive Web Apps Browser chrome Home screen “App”
What about the future?
Web apps will find their way to app stores and
redefine them
Community-based search indexes
Apps being indexed in search engines
Search engines and app stores will melt together
As the browser chrome disappears, new search entry points will
appear
None
None
Source: http://www.imore.com/how-to-use-calendar-with-siri
None
The front-end role is being redefined, as native and web
melts together
None
None
https://www.amazon.com/Amazon-Echo-Bluetooth-Speaker-with-WiFi-Alexa/
Search-based browser business models will get challenged
Brave Browser & Brave Payments
Today’s real browsers are social streams + WebViews
Source: http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is
Facebook is a browser
Twitter is a browser
If any app can a browser, what is it then?
New meta-platforms will rise
Meta platforms Host platforms Android iOS Desktop (Windows) Web platform
WeChat Facebook Amazon Alexa Content platforms Instant articles Voice actions Mini programs PWA’s/AMP Chat Social networks Voice platforms Web runtimes
WeChat “mini program” apps (840 mio users) Source: http://mp.weixin.qq.com/s/IM8dJ01QNpqTBcix_13_yw
Prediction: React Apps inside Facebook
Browser rendering engines will become commodity
New browser-shells appears Non engine differentiation
We have moved to higher-level authoring abstractions
Modern framework architectures Source: https://docs.google.com/document/d/1M9FmT05Q6qpsjgvH1XvCm840yn2eWEg0PMskSQz7k4E/edit
Web platform primitives are compile targets
New role for frameworks and JavaScript
The new “web” is in flux. “ I installed an
app on Android phone ” What does install mean? Click a link? Say it? What is an app? Website? WeChat micro program? Android/Chrome? Google/Angular? Facebook/React? Phone? Watch? Amazon Echo?
There hasn’t been a more awesome time to write JavaScript
than today!
We are the last generation to know what a “browser”
is
Thanks! @auchenberg