Boost the Auction Fundraiser Income: Focusing on live & silent events

Learn how to maximize your fundraising income from live & silent events.

Transcript

1. Boost the Auction Fundraiser Income: focusing on live & silent events tips you can use right now
2. About Auctria • 21,000 auctions • 1.6 million bidders • 1.4 million items • 2.3 million bids • Over $100 million raised
3. Guest Host Stephen Kilbreath
4. Agenda: Running & Boosting Auction Fundraiser - focusing on live & silent events Practical advice and best practices to boost the final income 1. Purpose & expectations of running an auction fundraiser 2. Contrasting auction types 3. Adding in an hybrid components 4. Choosing & Using a professional auctioneer 5. Team roles, timelines & checklists 6. Promoting the auction 7. Q & A
5. Why Run an Auction Fundraiser? Purpose is much more than fundraising • Fundraise for the cause • Educate donors about the mission • Communicate specific needs • Celebrate achievements • Increase the donor pool
6. Event or Non Event based Auction Silent & Live Auction IN-person event • Party atmosphere enhances bids • Event dynamics • Auction & event can run concurrently • Expense of attending • Location, date, time • Sponsorships • Raffle, paddle raise Online Only Auction • Less overhead • Increase bidder pool • Bid from the couch or mobile device • Immediate notifications • Donations of goods need to be delivered or shipped after the event concludes • Less opportunity to share the story behind the cause
7. Live, Silent with Hybrid Online Components Ordinarily 3 choices: 1. Live 2. Silent 3. Online Don’t do ordinary! Online components can be combined to boost total donations • Ticket sales & upsell • Pre-bidding • Mobile bidding at event
8. Auctria Mobile Bidding Apps
9. Make it Personal Harness the energy of the event • Show and tell the fundraising story • Show and sell the auction item • Paddle raise, fund a need • Flexible bidding and offerings
10. Adding Live Auction to the Event Best practice • Using a talented emcee can increase ticket sales and bidder activity • Helps “sell” larger ticket items • Live action encourages more participation • Bidders like the spotlight • Flexibility • Raise the paddle Be aware • Attendance is required • Higher ticket item may exclude some of the audience • Requires a talented auctioneer • Be prepared for quick action
11. Choosing Professional Benefit Auctioneer Choose wisely and consider using a professional auctioneer as an investment • Why and how to choose a pro • Meet the auctioneer • Determine scope of service • 10 Questions to ask
12. Using Professional Benefit Auctioneer Choose wisely and consider using a professional auctioneer as an investment • How to choose a pro • 10 Questions to ask • Prepare the auctioneer • Plan in advance Stephen’s bonus tip: ask- what if _____ happens?
13. Questions to Ask Before Hiring 1. Experience 2. Quantity 3. Percentage fundraising 4. Bid calling technique 5. Obstacles 6. Crowd interaction 7. Special appeal 8. Additional services 9. Style 10. Certification
14. Expectation of Auctioneer Prior to Event PRE-AUCTION the professional auctioneer should provide unlimited email and phone consultation • Know, talk, meet the auctioneer that will be a the event • Meetings are inclusive of fees • Assess live and silent auction items in advance • Help arrange selling order of live auction items • Brainstorm on revenue enhancers • Checklist
15. Expectation of Auctioneer Night of Event You need to be the ambassador, the auctioneer should: • Arrive before doors open • Involved in the the silent auction & enhancers • Involved in sound and lighting checks • Meet with all presenters/ speakers/ catering lead • Provide complete wrap-up post event
16. Professional Auctioneer Expectations
17. Auction Team Roles & Responsibilities Auction committees that communicate well find greater success in auction fundraising • Find a central way to communicate ie Slack, google docs • Event team • Procurement team* • Auction operations • Marketing team *donation request letter sample
18. Timeline Overview Timeline & Checklist • 12-6 month- goals, recruit volunteers, plan for procurement, event planning • 3-6 months- set up financials, request donated items, establish social media presence • 1-2 months testing system, marketing • Final weeks- promoting and filling seats & training • Final checklist
19. PDF Format for download
20. Promote, Promote, Promote Promoting & Market to increase attendance and bids • Brand the event • Build trust • Use all channels • Post event communication
21. Resources Links Auctria App download links Live Auction Best Practices Donation Request Letter Stephen’s Tips Auction Timeline & Checklist
22. Stay in Touch with Auctria @auctria Q & A Stephen @yourbenefitauction.com