Elevate Your Auction Catalog: Tools and Treasures That Deliver Big Results

Transcript

1. Elevate Your Auction Catalog: Tools and Treasures That Deliver Big Results
2. Auctria is used with orgs of all types and sizes. They raised $1 billion through Auctria since 2011
3. Today Guests Renee Zau Founder DonationMatch Christy Jones Founder Gifts That Give Back Laurie Hochman Director of Growth and Strategy, Auctria
4. Agenda • Welcome • Why these panelists? • Saving time finding auction items • Increasing the approval rate of your donation/sponsorship requests • Make the catalog shine • Q+A at the end
5. Securing In-Kind Donations More Effectively
6. About DonationMatch We are the official in-kind donation portal of 200+ companies, including:
7. About Renee Zau, Co-founder of DonationMatch 2000-2019: Curves Fitness Center Franchisee & Mentor 2002: First-Time Auction Volunteer (AHA Go Red for Women Luncheon) 2008: First-Time Auction Chair (Scripps Health/Parent Connection) 2010: Co-founded DonationMatch Volunteered on 70 event committees… and counting! Discussed donation processes with 500+ donation decision makers Facilitated $196 MM in donations since 2010
8. How DonationMatch Works - Like a Dating Site • One application • “One-stop shop” of in-kind donations from willing donors • 2-3x more successful, more efficient, better tracking Once your Nonprofit Profile is Validated, 1) Add Event Details 2) Find & Request Donations You Qualify For 3) Collect Approved Donations & Thank Donors!
9. Companies Have Challenges, Too "100 requests in my inbox” "So many emails" “Time-consuming" "Hard to keep up” "Unsure if effective” “Don’t know who they are” = Overwhelmed & Lack of Perceived ROI
10. Considerations It’s not you: … or maybe it is: • Business factors • Seasonality • Internal policies • Capacity Decisions usually made by Marketing teams. • Timing • Event type/location • Audience fit/reach • Past experience What Decision-Makers Want and Need
11. Deal Breakers Biggest disappointments: • Did not use or display donation as instructed • Not knowing the difference their donation made • No noticeable public promotion or mentions • Donated certificates not redeemed No perceived impact on business or community
12. Increase Your Chances of Getting Approved What You Can Do ★ Research whether you qualify (often on website) ★ Follow instructions ★ Show you can deliver community presence, visibility, social media reach ★ Be understanding if told no for now ★ Engage them year-round, not only when you want something from them ★ Demonstrate high value to those who say yes Think & act WIN-WIN Make them glad they said yes!
13. Bring the Bling with No-Risk Items
14. Generate Excitement before the event
15. Items that you can’t find at the mall Special Heirloom Pieces of Art
16. Happy Hour - Early Bird
17. Offer 1 and Multiply
18. Don’t Leave Money on the Table Laurie Christy 2 X Sales
19. Raise More -Jewelry Pull
20. Jewelry Pull + Grand Prize Raffle
21. Purses as Center Pieces
22. Where to start?
23. Auction Items: Paper Bid Sheets or Display w/QR for Mobile bidding
24. Auction Items - Jewelry for all price points
25. Momentum, in the room energy
26. RAISE MONEY RAISE AWARENESS
28. Stay in touch with AUCTRIA @auctria Email: hello@auctria.com FB Group: Auction Team Talk
29. @donationmatch Stay in touch with Renee donationmatch.com hello@donationmatch.com
30. Stay in touch with Christy giftsthatgiveback.us christy@giftsthatgiveback.us 619-995-2031