Secrets To Make More Money For The Auction Fundraiser

Learn about how to raise more money through your auction!

Transcript

1. Secrets to Make More Money for the Auction Fundraiser
2. Agenda: Secrets to Make more money for the Auction Fundraiser How to increase the bottom line 1. Fill the Seats 2. Marketing & Social 3. Raffles 4. Sponsorships 5. Fund a need 6. Online auction income boosters 7. Post Auction- continue the drive 8. Q & A
3. About Auctria • 21,000 auctions • 1.6 million bidders • 1.4 million items • 2.3 million bids • Over $100 million raised
4. Fill the Seats Attracting Attendees • Realistic ticket price • Honor an influencer • Volunteer committee • Use social media • Make the event irresistible Expert advice provided from A.J. at Queen Bee Fundraising
5. Irresistible Themed Events Special thanks to Stephen Kilbreath for sharing 80’s Rock’n Roll Monopoly Masquerade Big Tent- Carnival
6. Key Communication Tactics Promote. Promote. Promote. • Early promotion helps procurement and attendance • Brand the auction • Dedicated website • Include photos • Where is the money going? • Call to action • Early bird pricing • Event details
7. General Marketing Tips Emails & Flyers • Key is to get the audience to open the email or read the flyer • Use catchy phrases • Dedicated website • Use the logo and theme • Use emojis in the preview
8. Social Media Marketing Tips Social Media • Use the platform where your audience hangs out • Start early • Schedule posts • Include photo or video in every post • Use hashtags • Day/night of fundraiser use Snapchat geofencing
9. Social Media Marketing Tips Call in the pros for an assessment: That Firefly Guy is offering all Auctria users are free complete audit of you social media strategy
10. Adding Video Carousel to Facebook
11. Raffles Raffles • Income booster • Legality • Raffle tickets in bundles • Items for raffle • Types of raffles ◦ Traditional ◦ 50/50 ◦ Head or tails ◦ Wine pull ◦ Mystery box
12. Sponsorships Increase Revenue & Exposure • Sponsor segments of the auction event, valet parking, dessert table, golf tournament hole, • Sponsorship levels: gold, silver, bronze • Aim high • Sponsorship recognition • Where to find sponsors • Post your sponsorships on www.MBOpp.com for free
13. Sponsorship Listing Site MBOpp Website to list sponsorship opportunities and where marketing departments can FIND your auction fundraiser
14. Fund a Need Fund-a-Need, Paddle Raise, Give From the Heart • All the same concept • Straight up ask for donation with nothing or a small trinket in return • Use a lively emcee or influential member of the group to encourage participation • Use a spotter to track the paddles raised
15. Auction Boosters Online Auction Prior to Silent & Live • Pre-register • Pre-bidding • Ticket sales (event, raffle, drink, VIP) Online Auction Exclusives • Proxy Bidding • Anti-sniping
16. Online Auction Boosters
17. Online Auction Booster Anti-Sniping
18. Online Auction Booster Proxy Bidding
19. Case Study Evolution of an auction fundraiser • Carnival • Gala with Silent and Live • Online • Increase from $1200 year one to 18K by year four • Consistent branding
20. Post Auction Duties & Opportunities After distributing all the auction items & reporting the auction proceeds do this: • Matching gifts • Engage and inspire bigger giving • Bidders into volunteers • Save the date • Analysis & Feedback
21. Resources Links Resource Links for Auctria Webinar: Secrets to make More Money for the Auction Fundraiser Filling Seats at the Auction Fundraiser Auction Theme Listings Themed Fundraiser Picture Gallery from Stephen Kilbreath Raffles Pinterest Board-Raffles Fund-a-Need or Paddle Raise User Guide Information How to Use Facebook Video Social Media Assessment-Free PreBidding, Online Bidding User Guide Anti-Sniping Proxy Bidding Post Auction Duties & Opportunities
22. Stay in Touch with Auctria Facebook @auctria Email: hello@auctria.com Pinterest @auctria Twitter @auctria Q & A