Agenda: Secrets to Make more money for the Auction Fundraiser How to increase the bottom line 1. Fill the Seats 2. Marketing & Social 3. Raffles 4. Sponsorships 5. Fund a need 6. Online auction income boosters 7. Post Auction- continue the drive 8. Q & A
Fill the Seats Attracting Attendees ● Realistic ticket price ● Honor an influencer ● Volunteer committee ● Use social media ● Make the event irresistible Expert advice provided from A.J. at Queen Bee Fundraising
Key Communication Tactics Promote. Promote. Promote. ● Early promotion helps procurement and attendance ● Brand the auction ● Dedicated website ● Include photos ● Where is the money going? ● Call to action ● Early bird pricing ● Event details
General Marketing Tips Emails & Flyers ● Key is to get the audience to open the email or read the flyer ● Use catchy phrases ● Dedicated website ● Use the logo and theme ● Use emojis in the preview
Social Media Marketing Tips Social Media ● Use the platform where your audience hangs out ● Start early ● Schedule posts ● Include photo or video in every post ● Use hashtags ● Day/night of fundraiser use Snapchat geofencing
Social Media Marketing Tips Call in the pros for an assessment: That Firefly Guy is offering all Auctria users are free complete audit of you social media strategy
Raffles Raffles ● Income booster ● Legality ● Raffle tickets in bundles ● Items for raffle ● Types of raffles ○ Traditional ○ 50/50 ○ Head or tails ○ Wine pull ○ Mystery box
Sponsorships Increase Revenue & Exposure ● Sponsor segments of the auction event, valet parking, dessert table, golf tournament hole, ● Sponsorship levels: gold, silver, bronze ● Aim high ● Sponsorship recognition ● Where to find sponsors ● Post your sponsorships on www.MBOpp.com for free
Fund a Need Fund-a-Need, Paddle Raise, Give From the Heart ● All the same concept ● Straight up ask for donation with nothing or a small trinket in return ● Use a lively emcee or influential member of the group to encourage participation ● Use a spotter to track the paddles raised
Case Study Evolution of an auction fundraiser ● Carnival ● Gala with Silent and Live ● Online ● Increase from $1200 year one to 18K by year four ● Consistent branding
Post Auction Duties & Opportunities After distributing all the auction items & reporting the auction proceeds do this: ● Matching gifts ● Engage and inspire bigger giving ● Bidders into volunteers ● Save the date ● Analysis & Feedback
Resources Links Resource Links for Auctria Webinar: Secrets to make More Money for the Auction Fundraiser Filling Seats at the Auction Fundraiser Auction Theme Listings Themed Fundraiser Picture Gallery from Stephen Kilbreath Raffles Pinterest Board-Raffles Fund-a-Need or Paddle Raise User Guide Information How to Use Facebook Video Social Media Assessment-Free PreBidding, Online Bidding User Guide Anti-Sniping Proxy Bidding Post Auction Duties & Opportunities
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