$30 off During Our Annual Pro Sale. View Details »

Virtual Event Fundraiser- Lessons to Share

Auctria
PRO
February 01, 2021

Virtual Event Fundraiser- Lessons to Share

Virtual Event Fundraiser- Lessons to Share

Auctria
PRO

February 01, 2021
Tweet

More Decks by Auctria

Other Decks in Technology

Transcript

  1. Virtual Event Fundraiser:
    Lessons to share

    View Slide

  2. Q4 2020 over 1500 auction and event
    fundraisers

    View Slide

  3. Agenda:
    Virtual Event
    ● Revenue Makers
    ● Supporters need a good reason to
    show up
    ● Ticket or no ticket
    ● Great content
    ● Auction
    ● Texting
    ● Q + A

    View Slide

  4. View Slide

  5. Virtual Event Revenue Ingredients
    Description → Implementation
    Giving campaign, paddle raise → Auctria text-2-give or live auction controller
    Live auction → Auctria’s Live auction controller
    Online auction → Run concurrently on Auctria
    Attend to win → Wheel spin or name draw
    Games of chance → Wheel Picker, Heads-Tails
    Trivia → Contest
    Ticket package → For-Sale items
    VIP opportunity → For Sale Item
    Pre-party access → For Sale Item
    Sponsorship → Acknowledge online and live

    View Slide

  6. Reason to Show Up
    Promote the Event Activities
    ● Entertainment
    ● Giveaway, must attend to win
    ● Reveal of something logo/building/people
    ● Keynote speaker
    ● Annual meeting or celebration
    ● Honor a hero, Event Honoree(s)
    ● Awards & recognition
    ● Board inauguration
    ● Sponsor giveaways
    ● Volunteer appreciation

    View Slide

  7. 45 Minute Max
    Plan out every minute, every word counts
    ● Pre-roll and countdown does not count towards the
    45 minutes
    ○ Lobby with music, sponsor recognition
    ● Introductions, instructions
    ● Speakers
    ● Trends for live auction items
    ○ Singular 3 mins each, Group 5 mins for the lot
    ● Pre-recorded segments
    ● Campaign plea
    ● Announce winners, next steps
    ● Next steps for winners, pick-up
    ● Thank presenting sponsors
    ● Conclusion and ongoing donations

    View Slide

  8. Ticket or No Ticket - benefits
    No Ticket
    ● No financial barrier to attend
    ● No financial barrier to bid
    ● Less workload for auction
    team
    ● Easy to invite friends &
    acquaintances
    ● Last minute attendees are
    easy to accommodate
    Ticket
    ● More committed to log on
    ● Tease with chances to win
    ● Goodie box for sale
    branding & instructions
    ● Capture email and contact
    information
    ● Private access, ex. Zoom

    View Slide

  9. Ticket or No Ticket - considerations
    No Ticket
    ● No commitment to show up
    ● Hard to plan for number of
    attendees
    ● Tracking for follow-up if they
    attend only yet don’t donate or
    bid
    ● What about next year if you do
    charge for a ticket?
    Ticket
    ● Requiring a purchase to
    attend event might limit
    RSVPs
    ● Market ticket sales
    ● Tracking tickets
    ● What if ticket sales are less
    than hoping for?
    ● Last minute attendees

    View Slide

  10. VIP Boxes, images provided by Kind + Co Events

    View Slide

  11. VIP Boxes, images provided by Kind + Co Events

    View Slide

  12. Great Content: The Pre-Show
    Special Experience
    ● Breakout party room
    ● Table captain previously limited to seats
    at a table now using virtual event can
    expand ambassadorship
    ● Private experience with keynote speaker,
    good for networking as you would have
    done a VIP room or table
    ● Private party experience with celebrity,
    high profile

    View Slide

  13. Great Content: The Show
    Keep the audience engaged
    ● Entertainment
    ● Music
    ● Magician
    ● Dancers
    ● Comedian
    ● Cameo
    ● At home party
    ● Wine tasting
    ● Painting party
    ● Food demonstration

    View Slide

  14. Great Content: The Fundraising
    Audience specific
    ● Live auction
    ● Online auction running concurrently
    ● Giving campaign, paddle raise
    ● Make it meaningful
    ● Testimonials
    ● Real images, impact video
    ● Diverse content, live, recorded, slide show
    different feels and texture
    ● Audience interaction, chat

    View Slide

  15. Great Content-Diversify Ways to Give
    Provide multiple opportunities
    ● Live auction
    ● Online auction
    ● Giving campaign
    ● Trivia
    ● Wheel spin
    ● Heads tails
    ● Text-2- give
    Know your organization by-laws and local
    regulations

    View Slide

  16. Picker Wheel

    View Slide

  17. Heads Tails

    View Slide

  18. Games Video

    View Slide

  19. View Slide

  20. Streamyard Studio Admin Screenshot

    View Slide

  21. Open Broadcaster Software® Studio Admin Screenshot

    View Slide

  22. Tech Notes Document
    Production Logistics
    ● Document log
    ● Logins
    ● Video locations
    ● Browser preferences
    ● User permissions
    ● Hardware
    ● Software
    ● Audio quality & volume
    ● Video quality & clarity
    Backchannel communication & monitoring

    View Slide

  23. Scripting & Run of Show Document
    Minute by Minute Rundown
    ● Name & role
    ● Time stamps (begin & end)
    ● Where feed is from: screen, camera shot
    ● Who is speaking, what are they saying
    ● Pre-record segment that are too complicated to do
    live ie on location
    Chat moderator to monitor and respond to chat activity
    Production director is the Maestro

    View Slide

  24. Rehearsal tips
    Full ‘dress’ rehearsal
    ● All parties using their actual devices that will be used day of
    and in the exact location
    ● Play full videos from actual drive locations (buffering)
    ● Sample audience view on multiple devices, smaller and larger
    screens render differently
    ● Lighting trials, same time of day to simulate actual event
    Stay on script, each minute counts

    View Slide

  25. Auctria Video
    Three major uses
    1. Video on website
    2. Within an auction item description
    3. Pop-up video, ideal for use live auction
    page during a live virtual event

    View Slide

  26. Auctria Pop Up Video

    View Slide

  27. Yes, Auctria can help you go virtual
    Let the bids soar

    View Slide

  28. Auctria Features Bid Monitor

    View Slide

  29. Live Auction Controller

    View Slide

  30. Text 2- Donate, Register, Bid

    View Slide

  31. View Slide

  32. View Slide

  33. Stay in Touch
    with Auctria
    @auctria
    Email: [email protected]
    FB Group: Auction Team Talk
    Auctria Launch & Assist

    View Slide